The debate about whether websites should be designed first for desktop readers or mobile readers rumbles on, so do reader trends.
Writing in How much of Wolfgang Blau’s “office desktop” traffic will survive for brands like the Mirror? Martin Belam says:
July has been the first month where every hour of every day Mirror.co.uk’s mobile traffic has been larger than its desktop traffic
The Mirror is possibly ahead of the pack, but it serves a mainstream audience. It means the main online action has now passed from the desktop to mobile. It’s time to think about mobile readers first and to accommodate desktop readers as an afterthought.