He tops his list with Social media and Web 2.0 know how while The ability to write effectively is in second place. He finishes his list of seven items with Having a platform, which is mainly an argument in favour of running a blog.
You need to have a home base that can be indexed by Google. You need a place where you have complete editorial control. The easiest way to do this is with a blog. Blogs can launch you into some exciting and interesting work. You need a platform.
Levitt is a salesman by trade. This shows in his focus, which is heavy on getting a high profile and less about delivering.
I’m indebted to David MacGregor who tweeted the reference to Levitt’s story.