mssocialtools-1-600-x-401-600x401At ZDNet Jack Schofield writes West lags developing nations in using social networks for business.

He quotes a Microsoft sponsored survey showing China is leading the way when it comes to increasing productivity by using social media for business. Other leading countries include India, Turkey and Mexico.

Developing countries dominate the top of the table. While the UK, USA, Australia, Canada and Germany are laggards.

New Zealand sits squarely in the middle of the 32 countries surveyed at number 16 and with a score of 42%. That’s far behind China’s 84% and a tad behind the average score of 46%. But well ahead of Australia on 33%, the USA on 34%.

One thought on “New Zealand’s mid-ranking social media power

  1. And how much of this is because of the non-availability of tools we have been using in the Western world for decades? Companies like Citrix, Cisco, etc have huge overhead on their hardware. Hardware that now facebook and Google have to buy and companies can now use for little to no cost through social platforms.

    Using social platforms is a better business investment, but migrating from whatever proprietary and inhibitive solution you were using can cost a lot or companies can inflate potential migration costs to keep partners with them like what Microsoft(/HP?) did in Italy.

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