At ZDNet Jack Schofield writes West lags developing nations in using social networks for business.
He quotes a Microsoft sponsored survey showing China is leading the way when it comes to increasing productivity by using social media for business. Other leading countries include India, Turkey and Mexico.
Developing countries dominate the top of the table. While the UK, USA, Australia, Canada and Germany are laggards.
New Zealand sits squarely in the middle of the 32 countries surveyed at number 16 and with a score of 42%. That’s far behind China’s 84% and a tad behind the average score of 46%. But well ahead of Australia on 33%, the USA on 34%.