New Zealand’s technology press is well past its peak oil moment but there’s still life left.
Once there were more than 20 active locally published print titles covering computers and related technologies. At the top of the market, the collective circulation of these titles would have run to more than 400,000.
Today the total circulation of local technology press is under 100,000. Some titles have gone to the great recycle bin in the sky. Others, particularly those serving smaller niches, have now switched to online-only publication. Others may follow.
We’ll look at the online titles in a separate post later, but for now here’s a master list of the main specialist technology publications published in New Zealand:
A weekly information technology newspaper, it frequently breaks local news stories before mainstream newspapers. The print edition is in tabloid format. ComputerWorld is mainly read by senior technology executives and other people who work with IT. The title has been printed in New Zealand for more than 20 years.
ComputerWorld is now the dominant specialist IT news publication in New Zealand.
New Zealand PC World
A monthly A4 magazine mainly sold on bookstands, in supermarkets and petrol stations. PC World is read by technical types who get to choose or heavily influence the products they use at work and home. Contains reviews and how to features. Coverage is largely focused on personal aspects of computing. Includes some games and consumer electronics material. The August edition featured the recently introduced 3G iPhone on the cover – a sign that PC World had moved way beyond just covering conventional desktop computers.
For more information see: PC World
Fortnightly tabloid newspaper for people who sell and otherwise work in the IT channel. Has strong news focus with emphasis on business and people stories long with regular advice features and commentary. Now more than ten years old. New Zealand Reseller News is only sent to qualified readers (i.e. people who work in the IT channel) who have requested the publication. In recent months Reseller has broadened its coverage to include more product related stories.
Influential A4 magazine focusing on the business and strategic aspects of large-scale IT. Mainly feature based. Read by the people who make corporate buying decisions in large organisations. Published since 1999. Has a strong, active community with a comprehensive events program.
PC World spin-off now on its second edition, essentially a buyers’ guide for home computer products and consumer electronics. A4 magazine format sold on bookstands.
Good-looking monthly A4 bookstand magazine covering home entertainment, technology and hi-fi. Heavy product focus, i.e. mainly contains product reviews and product-related features. Technology content is relatively minor compared to Tone’s consumer electronics coverage.
Monthly A4 magazine for the IT channel. Feature-driven, lots of guides and “how to” stories. Now two years old. Distributed to people working in ‘the IT channel’. Much of the content is paid ‘advertorial’. Tends to run pages of photographs from events without identifying the people.
iStart: Quarterly A4 magazine for “business and IT managers needing to improve their business with technology.” Mainly contains paid-for case studies. Has appeared on bookstands in the past, but the print edition doesn’t appear to be on sale any more (can anyone confirm this?).
New Zealand Netguide
Monthly A5 bookstand magazine aimed at less-technical readers. As the name suggests the publication largely covers Internet-related stories, but it also has product reviews and some games coverage. Recently sold by ACP Media to Action Media.
According to the web site’s subscription’s page, the print edition of Telecommunications Review will return in May or June 2008. At the time of writing, this hasn’t happened. When Telecommunications Review was previously published it was a monthly, glossy trade newspaper for people working in the industry and their more technically advanced customers — in practice, this meant pages of stories about Telecom New Zealand the dominant player in this market.
A monthly A4 magazine of “peer-reviewed industry comment”. (Although some of the content appears to be written by public relations companies). It is aimed at senior business and IT executives within corporate, government and (sic) enterprise businesses. Disclosure: I’ve only seen a photocopied version of this so far.
Published eight times a year (twice each school term), Interface is an A4 magazine aimed at school teachers responsible for using computers and information technology in the classroom.
Actv8: A quarterly free magazine for school students. Distributed via schools and supported by the Ministry of Education. Actv8 promotes careers and higher education courses in technology-related areas. The stories are short and written for teenagers. The design is colourful and loose.
MyMobile: A monthly mobile phone buyers guide with reviews and articles on how to get the most from mobile phones. Sold on bookstands. A5 size.