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America’s exhibition industry declined 12.5% in 2009, according to Center for Exhibition Industry Research. It fell by 3% in 2008.

I can’t find hard numbers, but I’ve noticed New Zealand exhibitor numbers and visitor numbers are down at many of the trade and public shows.

It seems the expo business faces the same challenges as newspapers and magazines. Not only are marketing budgets being squeezed, but increasingly the money is being spent online with Google Ads and social media growing rapidly.

The difference is Expo companies don’t have the option of an iPad strategy or building an online paywall.

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