“Nearly one third of New Zealand small and medium-sized enterprises say digital technology has had no impact on their business over the past five years and 27 percent don’t expect it to in the next five years.”
— 2015 Westpac Grow New Zealand survey
I’d like to know more about the other two-thirds. Are they seeing benefits? And three-quarter expecting to see benefits means the glass is well over half-full.
What about cloud computing, does the survey capture this?
The story goes on to quote the Productivity Commission:
“There’s no point just buying a computer, having a website or buying a smartphone, you have to also look at technology and what opportunities are presented by this stuff and completely re-engineer your business,” says Commission chair Murray Sherwin.
Well yes, but that’s as much a failure of the companies selling technology to New Zealand’s SMEs. There is still far too much emphasis on shifting boxes and selling software licences. I’d like to see more help to put small businesses in touch with the right technologies.