“Nearly one third of New Zealand small and medium-sized enterprises say digital technology has had no impact on their business over the past five years and 27 percent don’t expect it to in the next five years.”
— 2015 Westpac Grow New Zealand survey
I’d like to know more about the other two thirds. Are they seeing benefits? And three-quarter expecting to see benefits means the glass is well over half-full.
What about cloud computing, does the survey capture this?
The story goes on to quote the Productivity Commission:
“There’s no point just buying a computer, having a website or buying a smartphone, you have to also look at technology and what opportunities are presented by this stuff and completely re-engineer your business,” says Commission chair Murray Sherwin.
Well yes, but that’s as much a failure of the companies selling technology to New Zealand’s SMEs. There is still far too much emphasis on shifting boxes and selling software licences.