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Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.

From a memo advertising man David Ogilvy sent to employees at his agency in 1982, titled: “How to Write”.

First seen on Brain Pickings.

Related story:

Writing for the web in 300 words: My quick introduction.

4 thoughts on “Ogilvy: How to write

    • My guess is people sitting an agency would have said something like:

      “Let’s reconceptualize this, Ogilvy was good in his day, but things are different now, we have a new paradigm”.

      … and immediately prove him right.

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