You see plenty of passionate people if you spend time online.

Today someone “passionate about search engine optimisation” followed me on Twitter. I’ve come across people passionate about real estate, online marketing and customer service management.

They are either liars, deluded or insane.

I don’t know which is worse.

Sorry. Nobody is passionate about search engine optimisation. They might enjoy working in the field. They may enjoy it a lot and be excited by the money it pays.

But they are not passionate. Not if they are mentally healthy.

Passion has become a meaningless word. Tired. A cliché. It tells me the person using it is an unimaginative idiot.

If you want to say you like something a lot, think up a new way of expressing the idea and we might listen.

And while we’re on the subject, the same applies to sexy.

Computers are not sexy. Pieces of software are not sexy.