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Bill Bennett

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Rapportive boosts Gmail

Rapportive is a Gmail add-on providing information about the person who sent an email. Think of it as a basic CRM system.

The data replaces Gmail’s right-hand advertising panel – which won’t endear Rapportive to Google.

There’s a similarity to Xobni, which works with Microsoft Outlook. But Rapportive is lighter. Xobni runs on your PC, while Rapportive lives in the cloud.

Rapportive pulls its information from social media accounts linked to the person’s email. This means the results are variable. I’ve noticed plenty of information and even photographs for some of my contacts, but for many there is nothing.

I’ve written before about Xobni and about Gist, which is a more complex, variation on the same theme.

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