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Bill Bennett

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Samsung business model dilemma

Samsung dominates the Android phone market. You’d think that would be a happy place, but as Jan Dawson explains at Techpinions Samsung’s business model shows signs of cracking.

Samsung operates in five domains
Samsung operates in five domains

Dawson says Samsung faces pressure as the smartphone market reaches saturation and competitors nibble the company’s low-end business. There’s also pressure from Google to “tone down” software customisation.

For my money, Dawson’s point about customers losing interest in Samsung’s customisation is a big one.

During the recent Galaxy Tab S launch, Samsung focused on dull software and content deals, many of them not applying to New Zealand customers, instead of promoting the device’s excellent hardware features.

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