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Bill Bennett

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Apple is one world’s largest companies. It got there by giving people the technology they want. Products include the Mac, iPhone, iPad, Apple Watch and AirPods.

iOS users vote no to Facebook app tracking

Did you ever doubt Apple users would choose to turn off Facebook app-tracking? It’s now a week since an iOS update arrived allowing users to make their own choice. Let’s look at the numbers.

Flurry Analytics, an advertising analytics company, reports around 88 percent of iOS users worldwide have chosen not to allow apps to track them. There’s a daily update of numbers of Flurry’s website.

The number is higher in the US. There a mere four percent of iOS users allow tracking.

No wonder Facebook went on the offensive with a whingey, dishonest response to Apple’s move.

It’s worth remembering there are countries where switching off Facebook app tracking is not allowed by law. And others where authorities might treat users who opt out with suspicion.

Apple’s popular move

The only conclusion to draw is that Apple’s privacy move is popular with customers.

This is an area where Android phone makers will struggle to compete.

Google’s mobile operating system has tracking baked through its insides like the word Blackpool through a stick of seaside rock. That’s the main reason Google subsidises Android.

Presumably there are Android users who prefer not to be tracked. Switching to Apple and iOS is bothersome, but worth the effort if you prize privacy.

Transparency

Apple calls the new iOS feature App Tracking Transparency. When you open an app, a pop-up appears on screen. It asks if you want to allow the app to track your activity across other companies’ apps and websites?

There are two choices. The first is “Ask App Not to Track”. The second choice is “Allow.”

If you take the first choice, Apple stops the app from using the code that identifies the device.

This is a string on letters and numbers. There is one per iPhone or iPad. It gives companies a unique identifier they can track as you move between apps and websites.

Apple then tells the app owner that you don’t want them to track you in any way. It sends a clear, unambiguous message.

It’s almost as clear and unambiguous as the message that 88 percent of users are unwilling to be surveillance fodder.

Facebook’s whingey ad-tracking response

Facebook tells users intrusive, privacy abusing ad-tracking keeps the social media service free-of-charge. It’s a snow job.

A week ago Apple upgraded its iPhone operating system. One key new feature of iOS 14.5 enraged online advertisers. It allows users to decide whether apps can track them across different sites.

Facebook’s response was to use its apps to tell users ad-tracking helps keep the service free of charge. 1 The warning appears on both the Facebook and Instagram apps.

Remember, Apple users can choose to let Facebook continue tracking. Keep in mind also that, for now, there is no similar feature on Android phones.

The implication is that without intrusive surveillance, Facebook can no longer feed you cat pictures.

Let’s stop right there

For decades before Facebook came along media companies such as newspapers, radio and TV channels managed to maintain teams of skilled journalists and talented broadcasters to keep you informed.

Like Facebook they did that by selling advertising. They had a rough idea who the audience was, in part because old media covered well-defined geographic areas. But they rarely knew much about the target audience.

Facebook has unprecedented global scale. It still knows where its audience is. Thanks to digital technology it has better location information than old media ever had.

It can piece together a lot of other information from clues its users disclose on the Facebook site. The internal Facebook data is often good enough to know if someone is about to become a parent or is in the market for a new car.

Ad-tracking means a better picture of you

By tracking a user over the rest of the online world it can get an ever more accurate picture of each individual user.

The information must be valuable to Facebook. It’s squealing and whinging tells you Apple rattled Facebook. Yet, from Facebook’s point of view there is less at stake than you might imagine.

Apple might account for close to half of US phone users, but worldwide less than one person in five uses an iPhone. And not all will use the privacy feature. (That comment didn’t age well). Facebook stands to lose extra tracking information from, at a rough guess, one user in ten.

It won’t lose all the information it gathers. It can continue to capture activity inside Facebook’s apps.

Which means in round numbers Facebook could lose five percent of the data it collects. That isn’t going to change the economics of its surveillance capitalism business model.

We know this will cost Facebook something.

At the moment it can track when users buy a product in an online store, it can then use that information to push ads for complimentary products. Think: ’You’ve bought a new motorbike, here’s a selection of helmets and leather jackets”.

When a user sees an ad on Facebook and, two days later, learns the user purchased that product online, it can bill more for the advertisement.

Ad-tracking drop in the ocean

In the first three months of 2021 Facebook took a whopping US$26 billion in revenue. Its net income was close to $10 billion. That’s double the result a year earlier.

The pace Facebook is growing at dwarfs any effect Apple’s privacy feature might have.

And that’s if we assume Facebook does not earn another cent from Apple customers who use its app. It’s an heroic assumption.

To argue that choosing not to let the technology giant know what you had for breakfast last Thursday so it can sell you a slimming aid next week means Facebook has to start charging is laughable.

It could end up costing Facebook two or three percent of its revenue. Remember, this is at a time earnings double every twelve months.


  1. At this point I should mention that for years Facebook had a message on the site that says words to the effect that the service was free and that it always would be. ↩︎

Pandemic tablet boom rolls over into 2021

Tablet shipments are up 55 percent on the same period last year. The 2020 tablet sales boom that started when the world went into lockdown has rolled over into the first quarter of 2021.

IDC reports almost 40 million tablets were shipped in the quarter. It says the market hasn’t seen growth of this magnitude since 2013.

Demand for tablets remains high. IDC says it expects strong numbers to continue for a while yet.

Chromebook surge

Meanwhile some 13 million Chromebooks shipped in the quarter. This compares with 2.8 million in the same period a year ago. Growth was a stunning 357 percent.

We don’t see as much Chromebook activity in New Zealand as elsewhere. That could change, but most education sales activity here seems to be around low-cost conventional laptops and tablets.1

Apple dominates tablets

Apple’s iPad remains the star tablet performer ahead of Samsung, Lenovo and Amazon, in that order.

IDC says the iPad accounted for 31.7 percent of shipments in the quarter. A total of 12.7 million iPads left Apple’s warehouses during the period. Year-on-year growth was a 64 percent.

A rival research company, Strategy Analytics, says iPad shipments were up 75 percent. It counted a total of 16.8 million.

There’s a significant spread between the two market share estimates. Either way, iPad sales are surging.

Apple’s most recent financial reports noted the company made US$7.8 billion revenue from iPad alone during the quarter. That’s up 79 percent on the previous year’s revenue.

Things could be as strong this quarter. A week ago Apple announced the first iPad Pro model to use the company’s M1 processor and a mini-Led display.

Samsung strong

Samsung remains in second place with 20 percent of the market. It moved eight million units and saw shipments grow 61 percent.

Lenovo more than doubled its shipment numbers to 3.8 million. That’s a shade under 10 percent of the market. Growth was 138 percent.

We don’t see much of Amazon’s tablets in New Zealand. In the first quarter the company moved into fourth place ahead of Huawei which slipped from third place a year ago.

HP dominates Chromebook shipments, it accounted for one-in-three units during the first quarter. Shipments are up 633 percent.

Lenovo is in second place with a 25 percent market share. Shipments are up 350 percent. Samsung is a smaller player with only eight percent market share, but shipments climbed 500 percent.

Phone shipments have shown similar growth in 2021


  1. I’m interested to hear if there are sizeable pockets of Chromebook action in New Zealand. If you know, please drop me a line. ↩︎

Apple M1: At least a generation ahead of Intel

Six months have past since Apple launched its first M1 based Macs. This week saw a slew of new Macs and an iPad Pro all using the same processor.

M1 is at least a generation ahead of anything Intel can offer. It is, in effect, an entire system on a chip. There’s no indication the chipmaker will close the gap any time soon. Intel is in trouble.

If you want the best battery performance and the most powerful everyday processor it’s Apple all the way.

M1 across the Apple range

Your M1 choices run from the NZ$1200 Mac Mini through the iMac range up to the NZ$2550 MacBook Pro. The same processor runs the iPad Pro (prices start at NZ$1350).

The M1 is nominally an eight-core processor. In practice it is more complicated. There are four high-performance cores and four low power, high-efficiency cores.

There’s something else going on.

The M1 changes how we think about the relationship between processors and computers.

Over the years we’ve been trained to see processors as the key component defining the difference between low-end and high-end computers.

Until now it always been the case.

Processor power

You spend more money to get a more powerful processor running at a faster speed. In many cases computer brands sell what amounts to the same laptop equipped with different processor combinations.

That extra money buys you more grunt to crush more numbers, render huge graphics files or kill virtual aliens faster.

It wasn’t always a linear relationship. There were sweet spots in the Intel line-up where you could buy the maximum bang for the minimum number of bucks.

None of this applies to Apple in 2020

No doubt there will be more powerful Apple Silicon processors in the months and years to come. But for now it is one chip to rule them all.

Or, to put it another way, unless you have specific needs, there’s no longer any need to worry about the processor part of a computer’s specification.

Where does M1 leave Windows and Intel?

There have been reports of Windows running faster on Apple Macs than on more expensive Intel-based computers. If you stick with MacOs, you’ll see even better speeds.

Apple’s price-performance advantage is stark. Yes, you can buy Windows laptops or desktops for less than Mac prices. In cases, a lot less. If you’re not looking for performance, that remains a plausible buying strategy.

Otherwise, it is becoming harder and harder to justify the prices of higher-end Intel-based laptops or desktops.

Price competitive

The old idea that Apple is an expensive option needs revisiting.

Take Microsoft Surface. The devices have a lot going for them. It’s hard to make direct comparisons and, at the time of writing, the market is muddied by a lot of aggressive discounting.

Yet there are cases where Microsoft asks for 40 percent more than Apple for computers with shorter battery life and less raw processing power.

It’s much the same when you look at HP, Dell or any other well-known PC brand.

Hard to ignore

There will always be computer buyers who convince themselves that Apple is not worthy of their business. As if HP, Acer or Lenovo are somehow morally superior.

This isn’t always irrational. Many people have a lot invested in Windows, although that is less of a barrier than it was.Running Windows on Mac may be easy, but it means compromises and extra spending.

For everyone else, it’s getting harder and harder to walk past Apple’s computers.

On a personal note, I’m concerned that this looks unbalanced. Perhaps I’ve swallowed the Apple propaganda. The advantage seems so extreme, there must be a catch somewhere. I’ve been over the numbers repeatedly and I don’t see it. Yes, you can find all kinds of reasons to not want an Apple computer, but, for now, the raw price-performance argument seems solid. 

A practical guide to writing on the iPad

The iPad is a great writing tool. For many professional and part-time writers it is better than a laptop.

In this feature we’ll look at why the iPad could be the best option for you. We’ll examine which iPad model to choose, explore keyboards and outline the best writing applications.

You don’t need a high-end iPad for writing. The standard NZ$569 (mid-2020 prices) iPad has everything you need. It’s powerful enough and has a screen you’ll have no trouble living with.

You can write on any iPad

From a computer point of view, writing is an undemanding application.

The word processors, editors and other writing tools barely skim the surface of what a computer or tablet can do.

All you need is enough computing power for the screen to keep up with your typing and to display crisp, readable text.

Every current iPad meets that standard. Indeed, every iPad from the last five years will do the job and do it in style.

Hide complexity

When I’m away from my desk, I use a top-of-the-range 12.9-inch iPad Pro for writing. It has far more power than I need to put down words. In my case I use the extra grunt to run other creative applications.

Apple could have designed the iPad with journalists like me in mind. They are more portable than even the slimmest, lightest laptop. Their batteries tend to last hours longer than most laptops. And they do a good job of hiding complexity.

It’s no trouble to pull out an iPad and work on in a cafe, on an airplane tray-table, or, at a pinch, on your lap. Sure this is true of a good laptop, but it is more so with the iPad.

If you want to push portability to the limit, use the iPad mini. It has everything you might need in a smaller package, 

Why is the iPad a great writing tool?

When Apple launched the first iPad it pitched the tablet as a media consumption device. It was clear early on that it could do more. Today’s iPads are often better than laptops for many creative tasks.

When it comes to writing the iPad has many advantages:

  • It has long battery life. Sure, you can find laptops that will go 12 hours between charges including the 2020 MacBook Air. Yet, measure-for-measure, an iPad will last longer between charges than a conventional computer.
  • Focus. While you can now open two or more side-by-side screens in iPadOS, the operating system lends itself to doing one thing at a time. It is uncluttered. With the iPad you can focus only on writing without other apps distracting you. Turning off notifications and concentrating is much easier.

    This is why I describe the iPad as the closest modern equivalent to a portable typewriter.

  • Portable. The iPad is more portable than any laptop. It can go places laptops don’t. There are fewer moving parts. Well actually there are no moving parts on the iPad itself. This makes it more robust. 
  • One aspect of the iPad’s portability is that you can work on it even when you are standing. It is possible to thumb type on the screen keyboard while your are standing. I’ve done this at press conferences. I’ve done this waiting in queues to board planes.
  • This means you can write in more places, more often. Yes, you can do that on a phone, but it’s not the best writing experience. It is not easy to write standing up with a laptop.
  • The same applies if, say, you are sitting cramped on a crowded flight. At a pinch you can tap out words holding the iPad in vertical or portrait orientation when there’s no room for a keyboard.
  • Being able to use the taller portrait orientation is an often overlooked bonus. There are subtle ergonomic problems with writing across a wide screen. This makes errors harder to spot. A narrow width is easier to proof-read. If you are writing words to print on paper, the screen orientation more closely mirrors how your words will appear on the finished document.
  • iPads have glorious, well-lit high resolution screens. Higher resolution means your eyes don’t tire as fast. You can work for longer stretches and concentrate for longer.
  • No waiting. An iPad is always ready to go the moment it is switched on. Yes, modern laptops can do the same, but you can always start writing in seconds on an iPad.

Pick an iPad, any iPad

iPads range in size. The smallest is the iPad mini, with a 7.9-inch display. That’s roughly 200 by 135mm. At the other end of the scale the 12.9-inch iPad Pro display measures 280 by 215mm. It has more than twice as much screen.

The Mini weighs 300g. That’s roughly the weight of two phones. The larger size iPad Pro is 640g, about half the weight of a laptop with the same size display.

Even when you add a keyboard, iPads are smaller, lighter and more portable than almost every laptop. Apple’s MacBook Air gets close. The nearest non-Apple competitor would be a Microsoft Surface tablet.  

If money is no object, you can choose the iPad that you find comfortable to read. If it is an object, pick the iPad you can afford.

Cellular or not?

Few writers need the Sim-card models that can use cellular phone technology to connect to the net.

You’ll find Wi-Fi is available in many of the places where you will want to write. Where it isn’t, you can tether your iPad to your phone and connect that way.

Tethering works with both iPhones and Android phones. The experience is better and smoother if you have an iPhone, but don’t get hung up on this point, it isn’t a deal breaker. Android phones will work perfectly well. 

Cellular adds around NZ$220 to the price of a Wi-Fi iPad. That money can be better spent elsewhere.

iPad storage

The other option that adds to the price of an iPad is storage.

While you don’t need a huge amount for storage for written documents, you may want to store music, other audio, photographs and video. These are all storage hungry.

The iPad Pro has a terabyte storage option. This adds NZ$900 to the price of the base 128GB model. It will be overkill for many readers. I have a huge music collection, store audio and video files and struggle to fill a 512GB iPad. That amount of storage will add roughly NZ$500 to the base price.

It’s easy to overbuy storage

The exact amount of storage you need should take into account what other devices you own. If you have a computer and an iPad, then you won’t need to splurge on a lot of storage. Likewise, if you can offload files that you don’t need all the time to an external drive, you can save money.

Remember it is near impossible to upgrade iPad storage. It’s a decision you need to get right before you buy.

Based on my experience, I’d suggest you should budget for at least 256GB of storage and consider buying 512GB. That’s the amount I have on my own iPad, it has enough headroom for me to never worry about running out of space.

iPad keyboard considerations

A keyboard isn’t essential if you own an iPad. You can do a lot without one and there is always the Apple Pencil and handwriting recognition. Apple’s new Scribble feature can change the way you think about your iPad

But this is all about writing on an iPad. A keyboard is always going to make that easier.

There is no shortage of iPad keyboards to choose from. Any iPad will work with any Bluetooth keyboard.

When you buy an iPad, chances are someone will attempt to sell you a keyboard as an add-on. Apple’s iPad keyboards are the most straightforward choice, although your choice should be down to what you find comfortable. That’s both from an ergonomic point of view and from a budget point of view.

Whether you choose an Apple-branded keyboard or one made by another company, take care to match the size and shape with your iPad. Keyboards serve as protective covers and the ones that fit neatly do a better protection job. 

Magic Keyboard

At NZ$550 a pop, Apple’s Magic Keyboard is an expensive, Rolls Royce option. It’s good. When you use it at a desk or on a flat surface it is little different from a laptop keyboard experience.

The $320 Apple Smart Keyboard Folio is less expensive. It’s the one I choose for when I’m on the move. It has the best balance of function and price. Again, it gives the iPad a laptop feel. Yet it is more flexible and feels less robust than the Magic Keyboard.

Then there’s the NZ$260 Apple Smart Keyboard.

Not all Apple keyboards are available for all iPads. One aspect of the Apple keyboards that you might see as a negative is that they flex more than you might expect if you are typing on your lap. When used this way they are not as solid as laptops.

Two third-party brands to consider are Logitech and Brydge. You can save a few dollars when compared to Apple prices. Brydge makes hard shell keyboards that turn your iPad into something resembling a conventional laptop.

When I last looked there were a dozen Logitech iPad keyboards. The range covers all iPad models. I’ve used a few, they are largely good. 

Protection

All the keyboards that are made to work with iPads offer a degree of protection. That’s important if you are mobile. The devices are not fragile, but once you start moving about the potential for dropping them or doing other damage increases.

Keyboards a matter of personal taste. I touch type and find there’s a huge variation in what works for me. The only way you can be certain is to have a quick test drive before buying. It may make sense to shop online for an iPad, I recommend you visit a physical store before choosing a keyboard.

Much of the time I use a first generation Apple Bluetooth keyboard and a mStand tablet from Rain Design to hold the iPad. It’s a simple and elegant approach. There are many other options. Any store that sells iPads will have a selection. 

Buying an Apple Pencil can be confusing. There are two models. The one you buy depends on your iPad model.

It’s not realistic to use a Pencil for long writing jobs. They are great for jotting quick notes when on the move. My regret is that I can’t use shorthand to write with an Apple Pencil.

File the Apple Pencil under nice to have rather than essential. Although there are people who say they can’t live without them. It’s a good thing to ask someone to buy you as a present.

Writing apps

There are iPad versions of two best-known writing apps: Microsoft Word and Google Docs. While they may be all you need, there are a wealth of alternatives that may suit your needs better than the juggernauts.

It’s controversial, but I argue Word is a better experience on the iPad than on a Windows or Mac computer. It’s stripped back and has an elegance that’s hidden on a conventional computer.

If your iPad has a screen smaller than 10.1-inches, Word is free.

Otherwise you can buy Word for the iPad as part of any Microsoft Office subscription. If you use the software at work, or on a computer, you may already have a licence.

A Microsoft Office licence costs around NZ$130 a year, although you can find deals.

Word on the Web

There is a web version of Microsoft Word, which is handy if you need the software in a hurry and don’t have the app loaded.

One Word drawback is that it doesn’t dovetail as neatly into the Apple-iPad world as many other writing tools. You are pushed towards using Microsoft OneDrive instead of iCloud or Dropbox. And you sometimes rub up against Microsoft’s this-is-how-we-do-things attitude.

Say you try to mail a Word document. The software assumes you want to send it using Outlook, not the stock iPad Mail app.

Google Docs

Google does something similar with Google Docs on the iPad. You can use the app in its familiar web-based version. When you open a document, say from Google Drive, there’s an option to download and install a Google Doc iPad app.

If you don’t choose to download, opt to open the document in Safari, a second pushier screen pops up asking you a second time. Never forget that installing a Google app gives the company permission to spy on your iPad.

Google Docs works fine on a browser on the iPad. I’m hard-pressed to see any difference in the user experience when compared with Docs on a laptop or desktop computer. If you are all in with Google, the app might make more sense. Otherwise, stick with the web version.

While Microsoft Word has collaboration features, Google Docs is a better choice if you work with others to build documents. Better, not foolproof. 

Apple Pages

Apple’s own Pages word processor is included as standard with every iPad. It could be all the word processor you need. It will open documents created with Word or Docs and you can send Pages documents in the Word format.

As the name hints Pages is more page design oriented that Word or Google Docs. This works better than you might expect on an iPad, although you will need a larger screen to make the most of it. Pages is ideal, a better bet than Word or Docs, if you plan to create Apple Books or PDFs.

There’s one Pages feature I love, even if it is not my first choice for writing on the iPad. Presenter Mode turns the iPad into an autocue. When I’m on a long radio broadcast, presenting live or doing similar work I use it as a prompt.

Every writer has their favourite apps. Different writing tools perform different functions. What works best for you depends on what writing you do and what you are familiar with.

iA Writer

For my everyday work the best writing app is iA Writer. It may not suit you. iA Writer is not a word processor, it is a text editor. That means it’s a barebones writing app with few features. You can download it from the App Store for NZ$30.

iA Writer uses Markdown. This is a way of formatting text without lifting your hands from the keyboard. It takes minutes to learn and can speed up writing.

Byword is a good NZ$6 alternative to iA Writer. The developers neglected the app for a while, but are now back on the job.

Collabora Office is a promising-looking free iPad version of LibreOffice. I’ll write more about this soon. 

Other writing apps

Two other apps worth considering are Scrivener and Ulysses. I’m not familiar with either beyond testing them both many years ago.

Scrivener, NZ$19 in the App Store, sells as a writing tool to help novelists. That means it has database features to help track characters and other novel elements.

Fans swear by the app. It goes in the opposite direction to where I want to go with writing on my iPad. That is, it adds complexity.

Ulysses has the same Markdown formatting as iA Writer and Byword, but adds a lot of word processor-like features. This sounds contradictory, but it marries a minimalist look and feel with background complexity. You’ll either love it or be bewildered by it.

Pricey subscription

The app is a free download, you can test it without paying. After that it costs NZ$11 a month or $92 a year to use. That makes it expensive if you don’t expect to tap into its complexity.

You aren’t restricted to using an app made solely for writing. Many general applications include editors that may serve your purposes.

There are iPad users who write everything in the Notes app that comes as part of the iPad operating system.

Tools like Evernote are popular with iPad writers. Bear is another app that comes up in conversations about writing on the iPad. It is more a note-taking app than a text editor, but it covers all the bases. Simplenote is a free alternative.