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Pages 12: Apple’s excellent free word processor

Apple Pages 12 word processor

If you use a Mac or an iPad, Apple’s Pages 12 could be the only word processor you need. It’s free, easy to master and, unless you are a lawyer or an academic it includes everything you are likely to need.

Pages 12 at a glance

For:Free, great for layout, all the features most people need.
Against:Native file format, fewer features than Microsoft Word.
Maybe:Collaboration with other iWorks users, iCloud app.
Verdict:Good looking, easy to use. Pages is great option for Apple users who don’t plan to do complex word processing
Rating:4.5 out of 5 – score is for Apple users.
Price:Free
Web:Apple Pages

You may already have Pages 12. Apple installs the software on new Mac computers. It doesn’t come preinstalled on new iPads or iPhones, but you can download it for free from the App Store.

There is a web version of Pages on iCloud that anyone can use, you don’t have to be an Apple customer. The web version works fine with Windows, ChromeOS or Android. You will need to sign up for a free iCloud account that comes with 5GB of storage.

Where iWork fits in the bigger picture

Pages 12 is part of iWork, Apple’s office productivity suite. It sits alongside Numbers, a spreadsheet and Keynote, a presentation app. The three are made to be used with each other and share many common ideas and controls. Learn to use one and you have learned them all.

For many Apple users Pages will be the only word processor you ever need. It integrates brilliantly across the various Apple devices and to iCloud. You can move from device to device and get the same user experience, Pages works much the same way everywhere.

The main alternatives to Pages are Microsoft Word, which is part of Microsoft Office and Google Docs which is part of GSuite.

Office and GSuite are not free, although there are free options. You may not find these free options enough for serious work. If you prefer free software there is LibreOffice.

Microsoft Office and LibreOffice offer more features, but many of these are not essential for everyday word-processing.

Is Pages as good as Microsoft Word?

The simple answer to this question is that it depends on what you want to do and who you work with.

Pages, Word and Google Docs each have a different central focus. Pages is all about putting words and pictures onto a printed or online page.

Its strength lies in layout.

You could produce an advertisement, a newsletter or a pamphlet faster with Pages than with, say, Microsoft Word and a layout app.

You might choose Pages as a low cost alternative to a professional design application like Adobe Indesign.

Compare Pages with Word

In comparison, Word has every conceivable word processor feature including many that you may never use. This makes it popular with large companies and professional users, such as lawyers.

It is a sprawling, complex comprehensive application. That makes it versatile, but it takes a long time to learn how to get the best from it. In comparison Pages is lighter and quicker to master.

Apple built Pages to work with its computers, tablets and phones. If you are familiar with these products, Pages will feel familiar. Microsoft developed Word for Windows computers. These days the Mac versions are far better than in the past, but there are times when that Windows heritage can confuse Mac users.

Is Pages better than Google Docs

Again, it depends what you want to do and who you work with.

Google Docs’s strength is in collaboration. Pages is great for collaboration if you only work with colleagues who use Macs. Otherwise it is not as good as Google Docs. Nor is Microsoft Word.

While Google Docs is good on a desktop or on a ChromeOS device, it is far from the best choice on a tablet or a phone. Google’s mobile apps are inferior to Pages or Microsoft Word. Pages works far better on Apple tablets and phones.

Likewise Pages is a long way ahead of Google Docs for layout and complex documents. In terms of features it sits between Google Docs and Word.

Using Pages 12

You can use Pages on multiple levels. Need to knock up a document fast? Pages can do this, it will guide you through adding typography and inserting images. You can power through the tasks in no time.

There are templates to help you get started. Pages has the best range of templates of any popular word processor and there are many more you can download from Apple and third parties.

When you first open Pages you’ll see a main window and a right-hand sidebar. This sidebar shows formatting and layout controls. If you want to focus on words, it is easy to hide the side-bar.

A second, optional left-hand sidebar can show comments and features like a table on contents.

Unlike other word processors, there isn’t a draft view. This can be annoying at first because, as the name suggests, Pages is organised around pages. And like every other word processor, that means it sees the world from a printed document perspective.

No matter what you are working on, there can be headers and footers to navigate, even if you plan to build a single online-only document.

Working with others

Pages can opening and write documents for other word processor formats but has its own native format. Some features, largely to do with layout, don’t necessarily make it when converting to other document formats. And nothing else reads native format Pages documents.

This isn’t much of a problem in practice as long as you remember which features don’t translate. You can’t send a native Pages document to a colleague using Microsoft Windows and expect them to open it. There is a workaround, but it involves them signing up for an iCloud account and opening the document in the online version of Pages.

Life is far easier if you remember to save your Pages document in Word before sending. You can choose to send as PDF, text or RTF. Don’t expect your formatting to stay unchanged if you make a round trip where a colleague edits and returns the document.

The software picks up almost everything from other formats. You could, say, open a Microsoft Word document that has review comments and mark-up, then work through these in Pages.

Pages collaboration works fine if you work on the same document as a colleague using either Pages or the web app.

Pages for Mac, iPhone, iPad

Pages for Mac works really well. Yet Pages can shine on an iPhone or iPad, especially if you use one of them with a Mac. You’ll see a simplified view of the app, but all the desktop features are there. You may have to dig around to find them.

On the iPhone you can use a screen view designed to make editing easier. It hides the images and fancy features allowing you to focus on the text.

Apple has a feature on its operating systems called Continuity. It means that if you have Bluetooth switched on and both devices are on the same Wi-Fi network, you can move seamlessly from editing a Pages document on one device to another.

Another feature called Handoff means you can pick up on another device where you left off.

It feels like magic to work on a desktop document at home and continue to edit the same document on your iPhone while riding on a train or bus to work.

If Pages 12 has a weakness it is dealing with long documents. It’s fine if you are writing anything up to a few thousand words, say a long essay, magazine feature or book chapter. Things break down when documents get bigger than this.

Reviewer’s notes

  • The iPhone and iPad versions of Pages have a useful Presenter Mode which can turn your device into a teleprompter or autocue. Words appear in big text without any images or distractions and you can make it automatically scroll down.
  • A recent update adds support for Apple’s Shortcuts automation tool.
  • Pages has support for language translation on the fly.
  • You can use Apple’s Scribble software with Pages on an iPad. It works with the Apple Pencil to turn handwritten notes into typed text. This feature is powerful if you want to add text to a document while you are standing up.
  • Pages is a good option if you plan to produce Apple Books.

Pages 12 verdict

If you live and work exclusively with Apple devices Pages 12 is potentially the best word processor for your needs. There are simpler alternatives, Markdown editors are a good choice if you crave simplicity and minimalism. And there are more complex alternatives, Word had more features.

Yet for many users Pages 12 is a solid choice and it is free.


Apple Pages 5 review

This is an excerpt from an Apple Pages 5 review that was published July 8, 2014.

Many long-term Pages users were not impressed when Apple updated its iWork word processor from Pages ’09 to Pages 5 in late 2013.

People who invested time and effort learning and mastering the earlier Pages ’09 version of the software found key features were missing. If they had written scripts, many stopped working.

In time the features returned. Apple drip-fed updates restoring much of what was missing in the first version of Pages 5.

Pages: the name tells the story

Pages is not a standard word processor. The name is a giveaway. It is a page design tool first and a word processor second. It was first built to make works look pretty on the printed page. Later the focus shifted to creating good looking online documents.

It does this well. Pages is a low cost alternative to Adobe Indesign for people who need to make words and pictures look good, but who don’t need professional tools and don’t want to pay a lot for them.

It can deliver great looking designs. You don’t need to be an expert to get results.

As a word processor?

Apple talks about Pages as a word-processor. It is part of iWork along with the Numbers spreadsheet and the Keynote presentation manager.

Like it or not that puts it up against Microsoft Word, Excel and Powerpoint or Google Docs, Sheets and Slides.

Pages 5 does not feature collaboration tools like Google Docs. Nor does it have the heavy duty tools you’ll find in Microsoft Word. It’s more basic in these departments.

Writing space

You get a clean writing space and easy access to the controls needed for adding styles. It’s productive and trouble free.

You can work with documents that come from Word or Google Docs and you can send Pages documents back to these apps. You’ll even see many of the review marks from the other applications – although not all. There are few, if any, problems converting between document formats.

Tracking changes

It’s not the best tool for jobs where you need to track changes with clients, but it can cope.

Pages 5 is the best tool if you want to share and edit documents across a Mac, an iPhone and an iPad. There are apps for all three devices and they work much the same in each.

The big change in the move from Pages ’09 to Pages 5 is iCloud. You can choose to store documents on your Mac’s hard drive or to iCloud. This means you could start writing a document on an iPad at home. Pick up the document from iCloud on your phone while riding the train to work, then finish it off on your desktop Mac in your office.

Pages 5 verdict

Apple Pages 5 is free for Apple users. You can’t argue with the value. It is more than good enough for everyday writing jobs, can handle many, but not all, more difficult tasks and massively outperforms Word or Google Docs if you need to create a good looking layout.

If you are committed to Microsoft Word or Google Docs you may not want to switch, but the option is there should you need it.

How long should you keep a phone?

New phone models arrive all the time. The main phone product lines each get an annual refresh.

Apple holds its annual iPhone launches all at once. In recent years this has always happened three or four months before Christmas.

Android phone makers like Samsung, Xiaomi and Nokia have more than one product lines. Each line gets its own annual update. The phone makers tend to stagger launches throughout the year.

Add in the smaller brands and we see a dozen notable smartphone launches each year.

Goodbye two year phone refresh cycle

Phone makers expect you to hang on to a device for at least two years even if they refresh their model lines every year.

Carriers agree. Their phone plans are two-year contracts. Remember carriers make money when you to buy new phones and roll over two-year contracts. While two-year contracts remain popular, they’re less common today than five years ago.

New Zealand’s Inland Revenue Department depreciates phones at 67 percent a year. That implies a life expectancy of under two years. Depreciation rates are similar in other countries.

We’re holding on to phones for longer

Most of us now hold onto phones for considerably longer than two years. No-one forces us to operate on a fixed timetable. People think nothing of keeping PCs and other devices for much longer.

There’s a noticeable difference between Apple and Android phones. Android phone users tend to keep their phones for a shorter time than iPhone users.

Apple’s sales figures reflect this. iPhone revenues peaked in 2015. Apple now focuses more on selling services to its customers to make up the revenue shortfall.

Android phones last less than iPhones

In 2016 Benedict Evans reported Android users keep phones for under two years. Back then, Apple iPhones stayed in use for more than two years. In many cases closer to three years. There are interesting theories about this in the comments on Evans’ post. This also explains why second-hand iPhones hold their value better than Android phones.

One reason people now hold on to all brands of smartphones for longer is that hardware and feature upgrades are more incremental than in the past. A few years ago there would be dramatic changes from one year to the next. Now phone makers emphasise cameras and cosmetic changes.

It’s no accident that phone makers hold launch events that look like fashion shows. They want to create the impression that you need this year’s design.

You almost never do.

Android support cut-off

Android phone makers are still more aggressive about moving customers onto new models. In early 2022, Google announced it will stop support for the Pixel 3 phone.

As the media reported, this meant there would be no more operating system or security updates for what would otherwise be a perfectly usable phone.

This sounds awful yet it is an improvement on what used to happen with Android phones. Until the last three or four years many Android users would get the operating system that was available when the phone launched and never see an official update. There were workarounds, but it could be hard for non technical people.

Compare this with Apple. The iPhone 6s was released more than six years ago. Late in 2021, Apple updated its phone operating system to iOS 15. That includes support for the iPhone 6s.

It’s worth noting that phones will work after they are no longer supported. They may not be as secure and there may be things you’d like to do, but can’t.  If you take care, you can continue to use an old phone without upgrading.

The latest version of iOS will not work with an Apple iPhone 5 or older. Yet there may be security updates for older Apple models.

How long should a phone last?

Phones can take a beating. Owners handle them many times each day. They get dropped, knocked, scratched and soaked.

Yet, there are few moving parts to seize up. (Avoid any phone that does include moving parts such as a pop-up camera.)

If you look after your phone and it doesn’t pick up too much moisture, the battery is the first part to wear out. Constant use and charging cycles mean they degrade over time. After about three to four years use they hold as little as half the charge they managed when they were new.

You can replace phone batteries, even those in sealed phones. It can be difficult, there are official repairers and a cottage industry exists.

Although it may look expensive, paying someone NZ$100 to replace a battery is cheaper than a new phone.

Officially Apple has given iPhone owners the right to repair their phones. Later this year it will sell spare parts and the tools needed to make repairs. It’s not for the fainthearted.

Screen life

Screens last three to ten years depending on the technology, build quality and your use. Often the screen backlighting goes first. Again, repairers can fix these problems.

There are times when a new phone model is compelling.

Sometimes moving from one year’s model to the next brings a must-have feature. Even so, you can expect to get at least two years from a device. They should last for three or more. Five years is no longer exceptional.

There are users who give their phones a pounding. If that’s you, or a family member, you have two choices. You could buy a more robust phone model. Or you could opt for a cheaper model that won’t break the bank when replacement time rolls around.

How long should you hold on to a phone?

There’s no simple answer to ‘how long should you hang on to a phone’. What works for one person doesn’t work for another. You should hold on for at least two years. Yet that’s unambitious.

For some people the best time to replace is when the battery life is not enough to get you through the working day. For others it’s when the operating system is no longer supported and there is a security risk. That’s six years for Apple iPhone users.

If you think that is bad, spare a thought for Android users. Six years is more than double the official supported life of Android versions.

If you love Android and worry about phone longevity, chose a Nokia phone. The company has a policy of keeping phone software up to date.

It guarantees two years of updates but to date has extended support beyond that time. It may be far less than Apple, but that’s better than rival Android brands.

This post was updated on January 29, 2022 to reflect recent changes including Google cutting off Android support after three years and Apple giving customers the tools and parts needed to repair old phones. 

Photo by David Mellis. Creative Commons. 

iPhone 13 – Incremental is only half the story

Apple iPhone 13 reviews from the US press are in. There is a wider spectrum of opinion than you’d expect to see when Apple launches a new iPhone.

At the New York Times, the headline on Brian Chen’s Apple iPhone 13 review – the story is behind a paywall – dismisses the new phone as “the most incremental upgrade ever”.

He says the annual phone upgrades from Apple and Samsung are a “mirage of tech innovation”. For Chen, upgrades are “a celebration of capitalism”.

Chen has a jaundiced view, not negative, but not positive.

Battery and cameras…

Joanna Stern is kinder. At the Wall Street Journal her headline reads: “iPhone 13 Review: From Mini to Pro Max, It’s All About the Battery and Cameras”. This is also behind a paywall.

Stern is positive about the battery life improvements. This will make more difference to many iPhone users than the new camera mode which is her second focus.

…better display

There is no paywall hiding the Verge’s Dieter Bohn more positive take. The headline on his review says: “…A better display, the best camera, and incredible battery life.

Bohn makes an important point about the cameras on the new iPhone models. Other reviewers can get bogged down with technical specifications and intense testing. Bohn writes: “ I also can’t remember the last time I’ve said “whoa, look at this photo” as many times as I have during this review.”

Reporting his response this way says more than raw figures ever could.

Low light

His big point is that the iPhone 13 takes excellent photos in low light conditions. I’ve found this to be the case with the last two iPhone ranges. Yet the iPhone 13 takes this one better.

This is the one last feature I want from a phone. Now Apple has fixed low light photography, there is little more to ask for. Phones have reached the end of one evolutionary path.

There’s scope for incremental improvements, there always is. Yet that’s it for today’s metal and glass slabs. The next change to get excited about will be revolutionary.

Incremental or not, Apple does a good job of pushing the boundaries of what is possible with a handset.

A different world

Apple may not throw up as many new ideas and features as the Android phone makers, but they live in a different world.

First, Android phone makers have to compete with each other and prove their phones are not commodities. They crave novelty and points of difference regardless of whether these are things customers want or need.

Second, many of the so-called innovations that turn up in Android phones go away again after a generation or two. Some are half-baked, some are change-for-the-sake-of-change. A few, think of ‘beauty mode’, appeal to people’s worst instincts.

It would be easy to dismiss the iPhone 13 as an incremental update. Indeed, that is exactly what the New York Times review does. Yet that’s not the whole iPhone 13 story.

Numbers, revenue, profit

Apple has won the phone market. While Apple may not sell the most handsets worldwide, it does make more phone revenue than anyone else. Moreover, Apple makes more profit from phones than anyone else. Almost no other company does.

Huawei is, in effect, out of the picture. This month Oppo, a would-be rival, hit the wall. Samsung sells more phones than anyone else, but it makes more money selling technology to Apple. No other phone maker gets close.

Earlier this year Apple sold its 2 billionth iPhone. There are more than a billion active iPhones in use today. It accounts for one mobile phone in four around the world. In the US Apple has a 60 percent market share. That’s 50 percent in the UK.

The most telling statistic is that more than 10 percent of US and UK iPhone users switched in the last two years. The company’s dominance is accelerating.

Apple allure

When discussing this subject, there are frequent comments about Apple’s allure all being in marketing or snob value. And there are claims iPhones are expensive.

The first assertion is clear nonsense. Samsung spends many times as much on marketing as Apple does. So did Huawei when it was still a player.

Likewise the snob value argument doesn’t hold much weight. Apple always sells its phones on the functionality. The product may have cachet, but the company doesn’t talk that way.

When Samsung launched the Galaxy Z Fold2, the company’s reps talked about it being a status symbol.

Oppo tried to push the same snooty buttons with a ridiculous overpriced Lamborghini phone. The market ignored it.

Expensive is in the eye of the beholder. You can spend NZ$3000 on an iPhone 13 Pro with a terabyte of storage. The cheapest iPhone 13 is the mini which starts at NZ$1250. Apple still sells the NZ$900 iPhone 11 and a NZ$750 iPhone SE.

Apple doesn’t have a monopoly on expensive. There are Android phones at all these price points.

Active life

The second part of this is that iPhones have a longer active life and have better resale prices. None of the critics take any of this into account. A $2000 phone with a five year working life is cheaper and better for the planet than a $1000 phone that needs replacing after 24 months.

It’s true you can get by with a $600 Android phone. On the surface there is validity to the argument that no-one needs to spend more than that on a phone.

But this ignores many of the less tangible but valuable aspects of life inside Apple’s curated garden. The App Store is better, the app choices are better. The integration with other Apple products beats anything offered in the Android world.

It’s a better all-round phone experience. I should know, my work involves a constant stream of new phones to test. I have access to almost any model and still choose to invest my own money on an iPhone.

The pay off is better productivity and convenience. Don’t take my word for it, there are a billion other iPhone users you can ask.

NY Times says smartphones may be too good 

 

“Smartphones have been so successful that it’s possible new technology won’t be able to displace them”.

The New York Times’ Shira Ovide has a point when she writes: What if smartphones are so successful and useful that they are holding back innovation?

She starts by pointing out the risk making this kind of statement:

“I may wind up looking like a 19th-century futurist who couldn’t imagine that horses would be replaced by cars.”

That’s fair enough. There could always be something waiting around the corner that isn’t obvious yet.

“But let me make the case that the phenomenon of the smartphone may never be replicated.”

Yes, it definitely looks like its was a one-off revolution. The nearest equivalent might be the way the television eventually reached into every home and every corner of the world. It took the TV decades to reach that level of penetration, phones got there in ten years.

“The challenge for any new technology is that smartphones succeeded to the point where it’s hard to imagine alternatives. In a sales boom that lasted about a decade, the devices transformed from a novelty for rich nerds to the only computer that billions of people around the world have ever owned.

Smartphones have succeeded to the point where we don’t need to pay them much notice….The allure of these devices in our lives and in technologists’ imaginations is so powerful that any new technology now has to exist almost in opposition to the smartphone.”

The next big thing

That’s right. Take the smart watch. As things stand today it looks like the most plausible contender for the next big thing.

And yet it isn’t.

Apple launched its Watch seven years ago. It wasn’t the first smart watch and it is not the only one. It is the most popular by a long way.

One estimate says around 100 million people have an Apple Watch in 2021. A bullish estimate might put the total of all watches in use at twice that. On those numbers, smart watches will never catch up with smartphones. They are unlikely to hit one-tenth the sales.

What’s more, smart watches rarely exist in isolation from phones. They are, in effect, an extension of the phone.

VR, Glass

Virtual reality headsets and products like Google Glass are much further behind. And anyway, they offer considerably less functionality than a modern phone.

Where I take issue with Ovide is the idea that phones are holding back innovation. If anything is holding back innovation it is the tight grip a small handful of companies has on the crowning heights of the technology sector.

While there are examples of the big tech giants stifling potential competition, there are other reasons for a slow down when. it comes to hardware innovation.

Where next?

We’ve reached a point where there are few new places for device makers to go. Chip makers are bumping up against quantum limits which mean transistors can’t get much smaller. Batteries are improving, but progress is glacial.

A forward thinker might have dreamed up the essence of a personal computer, smartphone or smart watch any time in the last 60 years. That Dick Tracy wristwatch screen featured in cartoons decades before the technology was possible.

Now the best people can do is dream up ways for computers and devices to move even further into the background.

 

 

 

 

How long must you work to buy an iPhone 13 Pro?

According to online retailer Picodi the average New Zealander has to work 8.4 days to afford an Apple iPhone 13 Pro.

This is 0.6 days less than it took a year ago to buy an equivalent iPhone 12.

New Zealanders have it easy compared to people in Turkey. There the average worker needs to toil for 92.5 days to buy a new iPhone. It takes the average Pom 10.8 days.

Things are easier in Australia. There it takes 6.4 days. In the United States it takes a mere 5.9 days. The Swiss have it best of all. They only have to show up at the workplace for 4.4 days to earn enough for a new iPhone.

It’s all relative

Younger readers have no idea how these matters have progressed over the years.

In 1987 when I was working for The Dominion in Wellington, I calculated that it would take a Wellington bus driver over three months to afford a PC. It would take them more than four months to buy a Mac.

Knowing how long it takes to buy an iPhone is useful when it comes to making a buying decision.

Buying decisions

Let’s say you are tossing up the merits of an iPhone 13 Pro and an Android phone that costs half the price. You know it would take 6.4 days to buy the iPhone.

Simple maths tells you the Android would mean 3.2 days of your labour.

You may also know you can do things a little more efficiently on the iPhone. This might not work for everyone, but stay with me, the thought experiment is useful whatever your circumstances.

That spanking new iPhone 13 Pro should be good for three years. So, in round numbers, you have to work one day for each of those iPhone owning years.

Assuming you use the phone every day, you’d come out ahead if the iPhone saved you four minutes a day. That is, one day divided by 365.

This is all before you take the resale value of the two phones into account. After three years an iPhone would lose less value than an Android.

Two hidden messages behind iPhone 13 launch

Apple may launch new models every year, but the iPhone 13 shows the product cycle is, in effect, two years.

In year one Apple unveils a major design update. In year two it refines the design, then gives it a coat of paint and a brush up.

The September 2021 iPhone launch falls into the second category. Yes, the iPhone 13 models are better than iPhone 12 models, but the difference is incremental.

Upgraders

Only the most die-hard fan would spend money upgrading from iPhone 12 to 13. Not much changes. Owners of earlier iPhone models would see a significant improvement.

You wouldn’t be alone if you feel the leap from iPhone 12 to 13 is less of a step than previous leaps.

This brings us to the first hidden message in the September 2021 iPhone 13 launch event.

Incremental

Conventional modern phone designs have gone about as far as they can. For now.

The unconventional folding phones from Samsung represent a fork in the path, but it is the road less taken. Folding phones account for less than one percent of all phones sold in the last year.

We are not talking about a motorway junction here. The folding phone is more a scenic route or a diversion1.

Away from folding, for the last four or five years, the most noticeable change from one year’s model to the next has been in camera technology.

The room for improvement in that department has now slowed. The extra photography features and capability in each upgrade appeal to smaller and smaller groups of users.

It’s a fair bet to say half of all iPhone 12 users could not tell you what changed from 11 to 12 without looking things up.

Evolutionary

Apple can continue to introduce better phone models every year, but the current smartphone format has reached an evolutionary cul-de-sac.

The second hidden message is harder to spot if you are not intimate with the Apple world. Apple doesn’t have much competition any more.

This sounds odd given Apple doesn’t sell as many phones worldwide as Samsung or BBK, the Chinese phone maker behind the Oppo and OnePlus brands.

In the US Apple accounts for almost two out of every three phones sold. Worldwide that figure is closer to one in five phones. Yet Apple continues to collect the lion’s share of phone making profits.

iPhone 13 competition

You can argue all you like that Android phones have this feature or that feature. It doesn’t matter. The closest competition to the iPhone 13 is the iPhone 12.

It is possible to make a case there is more innovation in the Android space. Most of that ‘innovation’ is vapid, unimportant change for the sake of change.

Often the phone makers drop that feature one or two product cycles later2.

There’s a reason Android phone makers toy with new ideas more than Apple does. They throw ideas out there because they are competing with other Android makers for the same market.

Few iPhone users would switch to Android because they want a bigger zoom or a phone that has ‘beauty mode’. The main reason people step away from Apple is to do with price. Many who switch from iPhone to Android to save money later switch back to Apple.

None of this is saying that Samsung or Nokia don’t make great phones. They both do. Yet they are not in direct competition with Apple in any meaningful way. The two worlds barely intersect.

No doubt people reading this will disagree with this point of view. That’s why I’ve reinstated comments below. Feel free to chime in with your view.


  1. That’s not to say folding phones are without merit. It’s that, for now, we can’t take them too seriously. ↩︎
  2. Apple does similar with Macs. It never made a second model of the confusingly named 2016 MacBook and it looks like it has quietly dropped the unpopular Touch Bar. ↩︎