It’s worth remembering there are countries where switching off Facebook app tracking is not allowed by law. And others where authorities might treat users who opt out with suspicion.
Apple’s popular move
The only conclusion to draw is that Apple’s privacy move is popular with customers.
This is an area where Android phone makers will struggle to compete.
Google’s mobile operating system has tracking baked through its insides like the word Blackpool through a stick of seaside rock. That’s the main reason Google subsidises Android.
Presumably there are Android users who prefer not to be tracked. Switching to Apple and iOS is bothersome, but worth the effort if you prize privacy.
Apple calls the new iOS feature App Tracking Transparency. When you open an app, a pop-up appears on screen. It asks if you want to allow the app to track your activity across other companies’ apps and websites?
There are two choices. The first is “Ask App Not to Track”. The second choice is “Allow.”
If you take the first choice, Apple stops the app from using the code that identifies the device.
This is a string on letters and numbers. There is one per iPhone or iPad. It gives companies a unique identifier they can track as you move between apps and websites.
Apple then tells the app owner that you don’t want them to track you in any way. It sends a clear, unambiguous message.
It’s almost as clear and unambiguous as the message that 88 percent of users are unwilling to be surveillance fodder.
Phone market Q1 2020 data from IDC shows shipments1 of new phones dropped 11.7 percent year on year in the first three months of 2020. That’s a total of 275.8 million phones.
It is the biggest year-on-year drop ever seen.
First quarter numbers are usually lower than the fourth quarter which includes all the phones purchased as Christmas gifts. The fourth quarter usually also captures sales of new phones immediately after the major product launches.
Yet this took place before phone buyers faced the full impact of the Covid–19 pandemic. Sure parts of China were closed down. And China does account for about a quarter of the worldwide new phone market. That’s going to have a huge impact.
Likewise, most of the world’s phones are made in China. Production and the pre-production supply chains were badly affected in the second half of the quarter.
It’s unlikely the current quarter will see much improvement. China may be back at work, but people elsewhere have been, many still are, in lockdown. That’s not great for phone sales. Nor is the economic uncertainty. That new phone sale is an easy expense to cut when the future looks tougher.
Samsung hit hard
While Samsung remains top dog with 58.3 million phones and a 21.1 percent share, it suffered the largest drop in shipments during the quarter. Year on year sales are down 18.9 percent.
There is good news for Samsung. IDC says the higher price of the Galaxy G20 phone means better profits.
Samsung has two important phones scheduled for launch later this year. The Galaxy Fold2 and the Note 20 are both likely to be expensive phones at a time when demand for pricey high-end models could cool.
Huawei better than you might expect
The political waves rocking Huawei’s boat have harmed phone sales less than you might expect. Year on year sales are down 17 percent. That’s bad, yet not as bad as Samsung.
Apple’s year on year sales were, in effect, flat with a 0.4 percent decline. This translates into an increased share of the overall market. It has 11.8 percent. The company’s success was mainly thanks to its iPhone 11, which in certain configurations is the most expensive non-folding handset.
IDC says that if the trend to lower price phones continues, and let’s face it that looks likely, Apple should have a hit on its hands with the iPhone SE.
Phone market Q1 2020 data shows industry in for bumpy ride
To get an idea of how this quarter could go, Qualcomm, which makes chips for mobile phones, says it expects a 30 percent year on year drop for the current, second quarter. Given that it takes orders from phone makers ahead of manufacturing, it has a good handle on the market. That would be a huge drop.
On the flip side of this, most users won’t notice any performance difference from switching to 5G. Data will download faster, but at the time of writing there are no mobile apps that can use faster data speeds.
Shipments is industry talk for products that have left the warehouse en route for customers. While a shipment is not the same as a sale, it is close enough. Retailers don’t tend to carry huge inventories of product these days. ↩︎
Looking for mid-range phone? You’d need to be deep into Android or have an irrational Apple aversion to walk past the 2020 iPhone SE.
For a start it is a bargain at NZ$800. In effect, you get the brain of a 2020 iPhone 11 in the body of a 2017 iPhone 8.
That makes it competitive with a slew of mid-priced Android phones.
The same money would buy the somewhat ordinary Oppo Reno2. Spend another $50 and you could get a Samsung Galaxy S10e. Pay $100 less and you could have a Huawei Nova 5T.
That $800 buys all the power of a top level iPhone costing three times as much.
If you’ve put up with Android because the iPhone was out of your price range, the SE is a get out of gaol card.
It will also appeal to iPhone upgraders who have squeezed years out of earlier models.
Inside the case you get the same Apple A13 Bionic processor that is used in the iPhone 11. It’s not crippled in any way. You get all that power. It means apps perform much faster than on any other phone in this price range.
There is a small downside. The A13 Bionic processor chews through battery life. You’ll still get 24 hours between charges. The phone comfortably makes it through a working day with plenty left over for leisure. But it doesn’t have the iPhone 11’s ability to go two days without a charge.
Apple only includes a 5W charger in the box with the iPhone SE. That means it takes longer to charge than you might expect. If you have a compatible USB-C charger with a higher rating, it will charge the phone faster.
The iPhone SE does have Qi wireless charging. It’s a little slower than the 5W charger, but not noticeably so.
iPhone 8 body
Compared with the iPhone 11, the iPhone SE feels small and light. It weighs 148g compared with 194g for the iPhone 11. In practice that’s a bigger difference than you might imagine.
Physically it is much smaller than the iPhone 11. It fits comfortably in my hand and it is just about possible to operate one-handed. That probably means women and people with small hands will struggle.
The iPhone 8 body means you get the familiar home button. And there is Touch ID. It feels solid enough. That light weight, thinness and small size does not mean flimsiness.
Like the iPhone 8, the SE screen doesn’t extend to the top and bottom of the phone front. So there is no need for a notch.
Screen small by 2020 standards
By 2020 standards the amount of screen real estate left over is small. Most modern phones have a screen that extends across the entire front face.
The iPhone SE has a 4.7 inch display which is fine for everyday use. You could watch movies or streaming video, but this is not the best phone and certainly not the best iPhone for that application. Yet it is more than enough for FaceTime or other video calls.
If it’s more than three years since you upgraded you’ll find the design comforting, even familiar.
Usually reviews of mid-range phones talk in terms of compromise. The focus is on what you don’t get when you spend less. It might help to flip this logic on its head and think instead in terms of the extras, say, iPhone 11 buyers get that SE buyers down.
iPhone 8 camera
Apple has used what amounts to the same camera system found in the iPhone 8 in the SE. It is a single lens with a 12-megapixel sensor.
While the camera hardware hasn’t changed from the iPhone 8, the processor and software driving it has. You get all the processing power and intelligence of the iPhone 11.
There are times when it is hard to tell the difference between ordinary day time shots made on the two phones. The detail is good, colours are nicely reproduced.
Things start to diverge in low light conditions. Yet there is clearly more noise than you would find taking the same shot on an iPhone 11. The contrast is less striking and you may need to tinker a little to brighten up images.
The SE does well. You’ll be hard pressed to find a better phone camera at this price. It does especially well with video. You’ll notice the quality difference between this and an iPhone 11, but if you’re coming from any phone that is more than two years old you’ll take much better pictures.
All 2020 iPhones come with the same version of iOS. In this case iOS 13.4 was installed but upgraded to 13.4.1 during setup.
The main difference between using iOS 13.4 on the 11 and the iPhone SE boils down to using the home button instead of the flip up from the bottom gesture on iPhones without a home button. I found this hard going as I had become so used to the new user interface.
A couple of points not covered above. Like all modern iPhones, there is no headphone jack. Apple includes a pair of earbuds with a lightening connector in the box. You can, of course, use Bluetooth headphones with the SE.
Both stories make sense. This may not be the most exciting iPhone from a technology point of view, but it is the iPhone a lot of people have been waiting for. Not everyone wants a fancy top-of-the-line engineering marvel. Some people just want a good phone.
For now, it is the best mid-price phone deal on the market. You can’t buy more phone at this price. As it says at the top of this post, if you have $800 to spend on a phone, you’d need to have a good reason to dismiss the iPhone SE.
Apple took the wraps of the 2020 iPhone SE this week.
It’s the second iPhone to carry the SE label. The new iPhone SE feels more up to the minute today than if Apple had launched it a couple of months earlier.
That’s because it is a lower cost iPhone. New Zealand prices start at $800 for a 64GB version.
Money is going to be tight for many people in the coming months. Phones are a necessity. There will presumably be less appetite for advanced features.1
The best stuff is under the bonnet
The price is lower. It is the cheapest new iPhone model now on sale. The outside resembles an iPhone 8. Yet the inside includes much of the technology found in premium models.
It’s not so much there are compromises. It’s more than the iPhone SE does not include the fancy high end features that bump up the price of a phone.
Apple could sell these by the container load. It looks like being the right product at the right time.
In Apple’s words, the iPhone SE is ‘built on the chassis of the iPhone 8’. The processor is the A13 Bionic chip that powers the high-end iPhone 11 Pro. When that model was release only six months ago it was the most powerful phone processor on the market.
Going with the A13 Bionic chip in an $800 phone makes the iPhone SE excellent value. The chip handles many high end tasks. It works wonders with photography. Among other things, it means the phone can handle AI and augmented reality.
The rest of the specification is higher than you might expect. There is Wi-Fi 6 and support for gigabit LTE data traffic, although not 5G. That’s not the problem you might think it could be.
While 5G is being rolled out everywhere, there’s not much a phone user can do with 5G that they can’t do with 4G. Only hard core geeks would notice any difference.
The iPhone SE comes with dual sim and eSim support. There is wireless charging and fast charging. The base model has 64GB of storage.
This all adds up to a significant upgrade to anyone coming from a two year old iPhone.
One important aspect of the iPhone SE is its size. Most of the world is moving towards huge displays. Apple has stuck with a 4.7-inch screen. This means there is less viewing room, but it also means most people can use the phone one handed.
There has been talk about large phones being sexist as woman’s hands are smaller than men’s. Maybe. The reality is that most men also have to use two hands to drive a modern flagship handset. Heaven knows we even call them handsets under those conditions.
Some people will see the smaller screen size as a reason to avoid the SE. Many more will delight in having a more pocketable phone.
There are a couple of echos of older iPhone designs in the SE. It has a Touch ID button. This means there are large bezels above and below the display. High-end iPhones have not had these for a couple of years now. It’s unlikely anyone will view having Touch ID instead of Face ID as a compromise.
If there is a compromise, it lies in the camera technology. The iPhone SE has a single 12 megapixel camera. Android phones in the same price range tend to have two or three cameras.
Yet even here, things are not straight forward. Apple’s A13 Bionic chip is so capable and the software driving Apple cameras is now so advanced that, in practice, users won’t be at a disadvantage. For almost everyone in the SE target market, the new camera will be a significant upgrade.
Where the iPhone SE fits
The biggest danger for Apple is the iPhone SE will cannibalise sales of other models. There are Apple customers who bit the bullet and paid a king’s ransom for recent iPhone models because they needed the iOS integration more than the premium features they were also paying for.
Some iPhone buyers who were considering buying second hand may now reconsider. Apple dominates the second hand phone sector. The arrival of the SE may have a knock on effect that goes well beyond the iPhone world.
For all the reasons noted above, Apple has delivered the right phone at the right time. There will be other iPhone models later this year. Although that’s uncertain given events elsewhere. Yet the shine went off the premium phone market well before lockdown and economic uncertainty appeared.
It’s hard to judge how the market will turn out. Apple has enjoyed mixed success with lower priced iPhones in the past. Yet given the need to trim budgets while staying productive, the iPhone SE has turned up when it is most needed.
Yes, you can pay less elsewhere and still get a good phone. There are huge productivity gains for people already invested in Apple to stick with iOS. ↩︎
Apple’s iPhone 11 is all about the camera. This isn’t the first time I’ve written about a phone and said much the same thing. So let’s put it another way: Apple’s iPhone 11 is even more about the camera.
You can’t miss the cameras on Apple’s iPhone 11. Two lenses and a camera bump dominate the phone’s rear.
Not so long ago camera bumps were controversial. People fretted they spoiled the clean lines of otherwise near pure metal-glass slabs.
Bump baby bump
Apple’s earlier camera bumps were small. On the iPhone 7 Plus, the entire bump, including the non-bump flash, measures around 30 by 10mm. On the iPhone XS Plus the bump is more like a 25 by 10mm strip. The iPhone 11 bump is 30 by 30 mm and squarish.
This physical dominance reflects the camera system’s importance. Yes, that’s what Apple calls the collective photography components in the iPhone 11. Camera system may be marketing, but it makes sense.
Speaking of marketing, Apple’s iPhone 11 message is all about the photography.
While the hardware is clever, it’s clear from the size and depth there is more to picture quality than optics. A lot of smart software does the heavy lifting.
iPhone 11 photography in practice
What does this mean in practice? To understand take a look at this example shot I took one night in December from a Coromandel Beach.
It’s stunning, but it shouldn’t be. I’m no photographer. Before we go on, let’s make one thing clear, I wasn’t making an effort to take a great picture to show off the iPhone 11. This was a casual shot taken on the spur of the moment.
While walking home from dinner, I noticed the moon coming out from behind the clouds. I took the camera out, stood on the beach and that was it.
The iPhone did all the hard work. My role was choosing the scene, holding the camera and timing my click to take the shot between the flashes of the lamps on the harbour buoys. It was that easy.
Sure, it wasn’t pitch black at the time, but it was dark. The naked eye couldn’t pick out the plants in the foreground, let along the individual blades of grass.
It looked more impressive when I got back to my room and looked again at the shot. It seemed like a professional picture. Sure, experts can nitpick this statement. Over the years I’ve edited newspaper sections and magazine. I’ve hired professional photographers. From my editor’s point of view it looks like a professional photo.
What I didn’t know at the time, I only had the phone a few days, is Apple’s camera system includes a night mode. It is automatic and kicks in when needed.
Night mode simulates long exposure: one, two or three seconds depending on conditions. In the case of my picture, that’s important because the navigation buoys in the harbour flick light on every second or so. The window between them is shorter than the camera needs for a long exposure shot.
Night mode isn’t to everyone’s taste. There may be times you don’t want or need it. That’s cool. It’s possible to turn it off. This works in much the same way as the automatic flash, which can kick in as needed. Again, you can use a manual setting to turn it off.
When I take night time pictures with my digital SLR, I need a tripod to keep the camera still. My hands shake too much for a traditional long exposure shot. That’s not necessary with the iPhone 11. Look again at the example, it’s crisp and clear.
iPhone 11 makes bad shots harder
As my trip went on, it became clear. The iPhone camera system makes it hard to take bad shots. Of course, you can still take terrible shots if you work at it. My point here is that casual, off the cuff snaps often come out looking great.
For a second example take a look at the shot of three chilli bottles. I made no effort to compose something artistic. All I did was line up the bottles so I could remember what sauces to buy later.
It’s not art, it’s an aide-mémoire. And yet somehow it’s also a bit, well, artistic.
The iPhone 11 has been my day-to-day phone now for about four weeks. Before that I was using the iPhone XS Max. The 11 is a little smaller, but otherwise on a par with the XS Max. It costs about $1000 less. With iPhone 11 prices starting at $1350, it compares well with Android flagship phones.
The two other big brands in New Zealand: Samsung and Huawei, also have great cameras on their top phones.
Each brand has its own set of camera strengths and weaknesses. They are all good.
That said, for my needs, Apple’s iPhone 11 (and 11 Plus) have the best all-round mix of features, function and usability.
Soon, I’ll write a more comprehensive overview of my iPhone 11 experience. There are other surprises worth sharing.
Like most, but not all, product reviews on this site, I didn’t buy the iPhone 11. Apple gave me a loan unit. It’s a bright red model and will go back to the company. For the record I own an iPhone 7 Plus.
It may not do everything my digital SLR can do, distant wildlife close ups remain tricky, but it can handle most of my work photography needs and then some. ↩︎