web analytics

“Here’s the bad news: No one is coming to save you. No business is going to swoop in and provide sustainable funding for newsrooms. No new technology is going to transform the way journalism supports itself forever.

No big, incredible deal is going to build a strong foundation for the news. There isn’t a single magic bullet that will work for everyone. Even producing groundbreaking journalism isn’t going to suddenly turn your fortunes around.”

Source: Use the tools of journalism to save it » Nieman Journalism Lab

Ben Werdmuller has a sobering and realistic take on today’s journalism. It looks grim, yet there is optimism of sorts here.

A conversation

He says journalists need to recognise the internet is not a broadcast medium but a conversation. This echoes a post on this site from 11 years ago. More on Twitter journalism looks at the way many journalists use Twitter as a broadcast medium. They see it as a way to draw in readers to their newspaper, radio or TV channel websites.

This still happens. But many New Zealand journalists have learned how to engage with readers online. We focus here on Twitter because that’s the only social media I use these days. One reason for picking a single social media channel is that I can concentrate my firepower. This makes sense for a one person freelance journalism business. And it is a business, not a job.

In the earlier story I write:

“Most use it as a broadcast medium – like an RSS feed. A number have Twitter accounts, but say little of value. Perhaps 40 percent can be said to be serious Twitter journalists.”

Without digging around and doing a lot of research, I’d say that number hasn’t changed much.

Twitter as a conversation

What has changed is many of New Zealand’s higher profile journalists have regular active Twitter conversations. Go and dig around, you’ll see many of the best-known names engaging with their audiences. It can be hard doing this among the snark and antagonism.

One innovation that I’ve been working on at this site is to integrate Twitter comments with those left directly on my site. I’ve used a couple of IndieWeb tools to capture tweets responding to my posts on stories. I’ve done this to boost the conversational aspect of my work. My plan is to add to this over the coming year.

The linked story from this site ends with:

“Until publishers encourage reporters and editors to engage with their audiences, they are going to miss out on the potential of Twitter.

Of course, the journalists who do this best will become media brands in their own right, which will worry the bean counters. But that’s another story…”

This is working well 11 years after those words were written. Many of us who still work as journalists are now mini-brands. Publishers and editors hire journalists with a good brand. Freelancers like me get work on the back of having a brand.

This doesn’t come naturally to older journalists. We were taught to keep ourselves out of the story. That’s not how things work today and it definitely isn’t how blogging works.

Community

Werdmuller has a different take on what amounts to the same idea. He writes:

“Instead of thinking in terms of having an audience, you need to think about building and serving a community. Instead of informing, you need to be listening. The opportunities to learn the nuances of your community and to serve it directly are unprecedented — but it takes work.”

It does take work. One of the skills journalists pick up is to be excellent at listening to sources. In the past we’ve not been so good at listening to our audiences. It took me a while, although judging by my earlier posts, I was onto this 11 years ago.

The point here is there hasn’t been a clear dividing line between sources and audiences for many years now. Likewise, there is less of a division between journalists and audiences. We are, as Werdmuller puts it, communities. He is right when he says this takes work, but boy, it can be rewarding.

 

For several years now, the trend among geeks has been to abandon the RSS format. RSS, or Really Simple Syndication, is a way to queue up and serve content from the internet.

Source: The Case for RSS — MacSparky

Geeks might not like RSS, but it’s an essential tool if you monitor news or need to stay up to date with developments in a subject area.

An RSS feed is a way of listing online material. There’s a feed for this site if you’re interested. It sends out a short headline and an extract for each new post. That way you can stay up to date with everything published here without needing to constantly revisit the site to check for updates.

Separate feeds

Some big sites break up their news rivers into separate feeds. At the New York Times or The Guardian you can choose to read the technology news feed. At ZDNet you can pick subject feeds or selected a feed for an individual journalist.

Sometimes you can also roll your own niche feeds from big sites by using a search term to get a list of all stories including a certain key word.

The beauty of RSS is that it is comprehensive. It misses nothing. If you go offline for a week you can pick up where you left off and catch up immediately.

RSS is comprehensive

The alternatives are social media sites like Twitter or Facebook. They are nothing like as comprehensive or as easy to manage. Tweets go flying past in a blur on Twitter.

All the main social media sites manage your feed. They decide what you see. This means you can miss important posts as they get pushed out of sight. That doesn’t happen with RSS.

In his story David Sparks says you need to be on Twitter all the time to catch news. Make that: you need to be on Twitter all the time AND staying more alert than most people can manage.

Universal feed

The other great thing about RSS is the format is so universal. It can be as simple as raw text. You can read it on your phone, tablet, computer or anywhere at any time. You can suck it out and place it on your own web site, for instance.

There are RSS readers built into browsers, mail clients like Outlook and other standard software. Or at least there were. I haven’t checked again lately. Feedly is one of the most popular readers. This is both a website and a series of free apps. You can pay a little extra to extra features such as an ability to search feeds, tools for integrating feeds into your workflows and so on.

a post

I’ve a few ideas about new ways of working as a journalist that overlap with the Indieweb movement.

The first is having a syndicated work portfolio. If you like, a single source, feed or river of everything I post elsewhere.

This means linking back to my stories published on mainstream media sites. I want to do this even when those sites don’t reciprocate my links. At the moment I sometimes write a linking blog post on my site.

Here’s one from last year: https://billbennett.co.nz/agility-knowledge-economy-key-for-auckland-as-an-emerging-global-city/

My second idea is to somehow consolidate the comments that fill different buckets at places like Facebook, Google+ and Twitter. There are also some on Disqus. There have been times when there are two or more conversations covering much the same aspects of a story. It would be better if the interested commenters could see what others have to say and interact.

Indieweb central repository

Then there’s my unrealised idea of moving to more of a stream-of-concious style of reporting. This is not so much Jack Kerouac style, but more like the daily live blogs you see on sites like The Guardian. I like the idea of writing a post then update it as the story evolves. This would be easier to manage with a central repository.

Last and not least, there’s my need as a journalist to own my work outside of the big silos. I’m not a snob about FaceBook or Google, but I am aware their shareholders get the reward for my effort when my work appears there. It won’t happen overnight, but the Indieweb may hold the key to redressing the balance in the future.

deathtostock_modernworkshop-04At The Register Shaun Nichols writes:

“The tech press has dared to lean away from its core mission of making technology companies more profitable, says tech advocacy house ITIF.”

The ITIF or Information Technology and Innovation Foundation is an industry think-tank. It issued a report looking at “a change of tone in technology reporting” between the 1980s and this decade.

Long story short, it says the media moved from a positive attitude towards the industry to confrontation.

This, according to the ITIF, is because being tough on the industry makes it easier for tech media to turn a profit.

It goes on to talk about the media being ‘biased’ and distorts the public view of technology.

Yes, it’s all stuff and nonsense. There’s a lot to unpack, but here are a couple of ideas to think about.

Advertising

In the past publishers made money selling advertising to technology companies. They were a great sales conduit. It worked.

The technology industry was the tech media’s most important customer. Rivers of gold poured in.

While there are publishers who publish nice stories in return for advertising dollars, that was never a great business model. Reader are not fooled. They don’t stick around for blatant propaganda.

The advertising money didn’t buy favourable coverage, at least in the better publications. It did foster a favourable attitude towards the industry. The coverage reflected this.

The partnership also meant journalists and publishers spent time in the company of tech industry people. That too is good for creating a positive attitude.

One conclusion of the ITIF report is more advertising would repair media relations.

Readers and journalists

In the old model, advertisers paid for journalism, but journalists serve readers. Few understood this then. They still don’t.

As Nichols says, we’re not industry cheerleaders. We don’t earn cheerleader, public relations or marketing-type salaries.

Our job is to inform readers. If there is more cynicism in technology media (see the next point) then that is what readers want.

Modern reporting tools mean we know what stories rate from the minute they go online. Guess what? Readers are less likely to click on happy-slappy, isn’t everything wonderful darling stories.

In other words, journalists and publishers respond to reader demands.

Don’t shoot the messenger if they now have a darker view of the tech industry. Get your own house in order.

It’s all nonsense anyway

To argue tech media is meaner than it ways, say, thirty years ago is bonkers. The big newspapers and media sites are full of thin press release rewrites. It is common for blatant propaganda to appear as factual news.

Take, for the sake of argument, Computerworld New Zealand. Thirty years ago, even a decade ago, it was breaking news stories. It was quoted in Parliament. Today, it runs nothing that didn’t start life in a public relations office.

That’s not to say all the tech media is soft. It isn’t. But the ratio of soft stories to more hard hitting news is off the scale. You have to wonder if the ITIF is paying attention.