Maslow’s hierarchy of needs makes crude assumptions that don’t apply to everyone. It’s also one dimensional.
Abraham Maslow’s hierarchy of needs first appeared in 1954. The world has changed over the past 55 years. We’re not the same and critics have challenged Maslow. You can read more about Maslow and his hierarchy of needs in Motivation and the hierarchy of needs. Some criticism is covered in Challenging Maslow’s Hierarchy of Needs. […]
After hearing old friends and colleagues whinging about workplace nastiness, which seems to have intensified since the credit crunch, Scot Herrick of Cube Rules asked them how they coped. The answer was that they now just treat their job like a paycheck. (Or as we would say in New Zealand a pay cheque.) That is […]
While Maslow’s theory has its uses, modern management experts regard it with suspicion. One obvious criticism is that the hierarchy doesn’t take into account acts of selflessness, bravery, charity and heroism.
One key to motivating people is understanding what drives them. In western culture individual needs dominate and other forces take a back seat. Group needs are more important in many other cultures, including Māori, indigenous Australians and Pacific Islanders. People from these cultures put tribal or family needs before their own. Second generation immigrants from […]