At NZ$700, Surface Go rounds out the bottom end of Microsoft’s tablet-to-laptop range. It’s a small, thin tablet with a 10-inch screen. No doubt people will compare it with another small, thin 10-inch tablet: Apple’s NZ$540 iPad.

Before going further, we should be clear, the tablets come from different ranges. They have different design perspectives. Despite the obvious similarities, few people will choose between the Surface Go and an iPad. For the most part, they aim at distinct markets. You also need to remember these are the cheapest models in each range.

That said, they are low-cost tablets from the two biggest names in personal computing. Both are versatile mobile devices. They both have large touch screens by mobile device standards. Each offers a huge catalogue of software covering almost every possible application.

Microsoft Surface Go

Size, weight

Apple’s iPad is smaller and lighter than the Surface Go. It measures 240 by 170 by 7.5 mm and weighs 470 g. Surface Go is about 10 percent heavier at 520 g. It’s thicker at 8.3 mm.

Although the frame is fraction larger at 244 by 178 mm, that’s used for a bigger screen. The Surface Go display is 10.6 inches, while the iPad is 9.7 inches. The Apple display has more pixels: you get 2,048 by 1,536. The Go is has 1,800 by 1,200 pixels. I’ll save you the maths of working out that means the iPad has 264 pixels per inch compared to Go’s 217.

Both support an optional pen for writing on-screen. Apple’s drawing tool is the Apple Pencil.

Processors

Microsoft uses a two-core Intel processor; the Pentium Gold 4415Y. Apple’s is the A10 Fusion chip. Without benchmarking, it’s hard to know which has the more powerful processor.

On paper Apple’s hardware choices give you a little more battery time than the Surface Go. How that works in practice is more a matter of how you use your tablet.

Apple appears to have an edge here, but we’d need to wait for formal tests to know. Both processors are a generation behind the top models in their respective ranges. As it says at the start of this post, people will use the devices in different ways. So their relative power is less important than the suitability for applications.

The Surface Go has a clear edge when it comes to storage. The extra NZ$140 buy double the Ram and double the built-in flash storage. The Go has 4GB and 64GB. Again it’s hard to know what these numbers mean in practice without testing, but as a rule more is better.

Surface Go expandable memory

You can expand the storage on a Surface Go. There is a MicroSD card slot. There is nothing like this on the iPad. This will matter a lot to some people. It would interesting to know how many people use a memory slot in a device like this.

Apple’s iPad runs iOS. It’s the same operating system as on the iPhone. In recent iterations Apple updated iOS to make better use of the iPad’s size and capabilities. As you’d expect it integrates well with an iPhone and the MacOS.

The Surface Go comes with Microsoft’s Windows 10 running in the S Mode. This limits your software choices, but it’s a piece of cake to upgrade this to Windows 10 Home.

At the risk of triggering angry comments, I find iOS has a better touch screen interface. Although Windows 10 handles touch, at times the old user interface peeks through. It can cause problems. Your experience may differ.

On the other hand, I find Windows 10 makes more sense on a tablet than a desktop. Again, you might have a different view.

Microsoft’s marketing makes a lot of fuss about the kickstand. This allows you to prop the Surface Go up in the landscape orientation on a flat surface. Some Surface Pro users love this feature, it’s popularity bewilders many iPad fans.

Microsoft’s Surface Go Signature Type Cover adds NZ$220 to the price. The Surface Pen is NZ$160. Apple’s Pencil is the same price. Apple has its own keyboard covers for iPad Pro models. For the plain iPad, Apple’s online store offers a NZ$150 Logitech Slim Folio Case with integrated bluetooth keyboard.

Storage options

Both ranges offer models with more storage. A 128 GB iPad is NZ$700, the same price as the basic Surface Go. For the well-heeled Microsoft has a 128 GB model with 8 GB of Ram at NZ$950.

Let’s put the Surface Go price into context. The same money will buy a Lenovo ThinkPad 11e Chromebook or one of a range of low-price Windows laptops.

By the time you add the official keyboard you could buy a ThinkPad with an Intel Core i3 processor. Of course these would not be as portable. Yet you will find a better processor, better keyboard and better screen.

If you’re already happy with Apple or Microsoft’s comforting embrace, then you’d do well to stay put. That way you can be productive from the moment you open the box. Most of the time, you will get more from your existing investments in software and services.

At first sight the iPad and Microsoft app store look to be roughly equal, after all, this is Windows we are talking about. Yet in practice many popular Windows apps are either not optimised for touch or have occasional touchability lapses. You may also find some popular, well-known apps are not there.

It’s odd, but on a personal note I find Microsoft Office works better on an iPad than on a touch screen Windows tablet. Although this could be a matter of familiarity and taste, you couldn’t say the same for MacOS where Office is noticeably inferior.

Microsoft Surface sales yet to take off

Microsoft-branded hardware has yet to strike a chord with buyers. The brand doesn’t register in the global PC sales statistics collected by IDC and Gartner.

Over the last three months of 2017 Microsoft’s Surface line made $1.3 billion in revenue. That’s impressive, but the dial hasn’t shifted from two years earlier. Sales are flat. That is despite a slew of new Surface products in 2017.

In round numbers Apple makes more than six dollars from its iPad models for every dollar Microsoft earns from all its hardware products excluding the Xbox.

There’s nothing to suggest Surface Go will change the market dynamic. The device looks neat and will meet an unmet need, but it doesn’t look like a surefire winner.

As Microsoft refocuses to chase enterprise cloud opportunities, Google has an opportunity to lead the productivity software market. It has taken a decade, but now G-Suite can challenge Office.


Almost every office worker of my generation spent years working with Microsoft software.

For a while Windows was, in effect, a monopoly. Any other operating system was, in number terms, a freak show.

While Windows was the star of the show, it gave Microsoft leverage elsewhere. The most obvious example was with Office. Almost everyone used it. Most people had no choice.

Even people who chose a Mac over a Windows PC were more likely to use Office than Apple’s iWork.

Windows, Office everywhere you look

In the media companies where I worked, Office was the only option for over a generation. Today editors, publishers and designers still expect to receive Word documents.

Send them something else and they think you’re weird.

Or they don’t understand. Some get angry. Others make a private promise never to commission work from such an infidel again. Not using Word was a poor career move. It can still be.

When I use a non-Microsoft writing tool, nine times out of ten I still send the finished document in a Word format.

This keeps everyone happy. It keeps me in work. This is no exaggeration.

It doesn’t matter that often a plain text file might be a better option for everyone concerned.

Edit, review in Word

This works in reverse. People send me Word documents. They may need reviewing or editing. This has to be done in Word. The application borders on compulsory.

Sure, some alternative products can handle reviewing and editing functions as well as Word. At least they can most of the time. However, in practice the process is not always smooth or straightforward.

Which means, like it or not, it makes economic sense to pay the $160 or so each year for an Office subscription. It’s a bargain even if the software sits idle on the hard drive.

There’s an instant return on that investment the first time a piece of work arrives that you can only fix in Office. This is something that might happen a handful of times a year. It always happens sooner or later.

Apart from anything else, dealing with incomptabiliti takes time. For many of us time is money.

A $165 Office subscription is cheaper than spending half a day dealing with file formats.

The end of the Office era?

Windows, Office and Word are all still dominant. It may not stay that way much longer.

Before we go any further. Let’s deal with LibreOffice. This is an open source alternative to Microsoft Office.

While LibreOffice has its charms, it is Office for people who don’t like giving money to Microsoft. The user experience is similar. So is the workflow.

Your productivity is unlikely to change if you switch from one to the other. That is not the case with moving from Office to Google Docs.

Generation Docs

Many younger journalists and communications people prefer Google Docs. While I’m uneasy about privacy and security with Google, that’ not how other people see things.

I’ve worked for publications and editorial services where Docs is the tool of choice. Its collaboration features are great. Google Docs is easy to use.

It has flaws. Yet, flaws, privacy and security questions aside, Google Docs is better for journalists than Word.

That’s because it’s simple and pared back. Many of the heavy-duty features in Word are for lawyers or other specialist users. Most of us never fire up three-quarters of the program’s code.

The privacy and security questions about Google Docs are big ones. Especially in the light of recent revelations about how big technology companies snoop on customers.

Google can trawl through your Google Docs documents. It can collect data to help its customers target you with advertising. It can learn things about you. By now you should have figured out that with online services sometimes free can be too high a price.

Still, Google Docs does everything a journalist or communications professional might need.

Docs is good enough for most folk

In other words, Google Docs is at least a good enough alternative to Word. For many, if not all people, it is better.

There are reasons why it has yet to conquer Word. We’ve already looked at privacy and security. There’s also the question of inertia.

People might not love Word, but they are comfortable with it. The software took us a long time to master. A lot of people aren’t happy with discarding such an investment in time and effort. Of course this is an internal version of the sunk cost fallacy.

It’s easy to think about our personal productivity when we get to make our technology choices. Not everyone has that freedom. In large corporations Microsoft continues to hold a huge market share. Corporate IT departments tend to be comfortable with the devil they know.

And anyway, the security and privacy issues that worry individual users loom larger. Google Docs is often treated with suspicion by streetsmart IT professionals.

Exteral disruption

An external event could change the move from Word to Google Docs to switch from a trickle to a flood. One may be on the way.

Twenty years ago Windows accounted for about 19 in 20 personal computers. Today it is around four out of five and falling. Apple’s MacOS is now at about 12.5 percent of the market. Google’s Chrome OS is on the rise.

Computing is no longer restricted to personal computers. If we add tablets and phones to the mix, then Windows’ share has plummeted compared with its golden age in the 1990s. It may be around a third of the total today. Its share of new device sales is closer to 10 percent. So its influence is only going to drop.

Let’s not labour this point too much. After all phones are not great for writing tasks. The key here is that Windows no longer dominates. That, in turn, means the writing is on the wall for Office. It’s going to be less important in the future.

Windows and Office are under threat from two directions. In both cases the biggest threat is from Google.

Chromebook looms

At the low end, Google’s Chromebook hardware is winning hearts and minds in schools. For now this is more true in the USA than in places like New Zealand. It’s a real trend there.

Few young American students have ever seen Windows or Office. They use Chromebook, Android or iOS. In most cases they work with Google’s G-Suite, now the preferred name for Google Apps.

When those students graduate and start work they are going to take that experience with them. Where they have a choice they’ll pick G-Suite because that’s what they know best.

Many will find Office to be clunky, restrictive and old-fashioned. They will puzzle over the clumsy collaboration tools — clumsy compared to G-Suite.

More Chromebooks coming

There are reports that PC makers are looking at extending their Chromebook ranges. Microsoft’s move into own-brand hardware makes any decision here easier.

The word from the US is that by the end of the year the big PC brands will offer business-oriented Chromebooks. They’ll be cheaper than Windows PCs. Chromebooks have a lower total cost of ownership. What’s more bypass the infrastructure corporations need to make Windows and Office work.

This is happening at a time when Microsoft is in transition. The company has gone from being The PC Company, to a cloud and enterprise computing business. Windows is no longer central.

Office licence revenue remains strong. Yet defending this may soon be a distraction from Microsoft’s new corporate mission. The company seems to have lost interest in Windows or, at least, pushed it down the pecking order.

This leaves a vacuum. Apple isn’t going to fill the gap. It has its own mission, the brand will remain a niche up-market option. Google has its eyes on the bulk of the market.

None of this will happen overnight. Most likely we’ll see Google gain market share at Microsoft’s expense for a while. Then something else happens to change the dynamic. A possibility is for Microsoft to spin-off what, by then, will be the non-core business.

Either way, Windows’ dominance is over. Google has an opportunity to win customers.

Also on:

Windows 10Since taking over as Microsoft CEO, Satya Nadella has remade the company. What was a PC giant is now a cloud and enterprise computing giant. And that has implications for Windows.

Microsoft’s latest financials underline the change. In the three months to December 2017 the company’s revenue was almost US$29 billion. Of that, what Microsoft calls Productivity and Business Processes was almost US$9 billion. Intelligent cloud made up almost US$8 billion.

The remainder, a little over US$12 billion, fell under the label of More personal computing. This unit includes Surface hardware, advertising and everything Xbox.

Given the gaming business brought in around US$4 billion, that means in round numbers, Windows accounts for only a quarter of today’s Microsoft.

That proportion is falling fast.

Windows stagnant as cloud, enterprise booms

Microsoft’s More personal computing business grew around one percent between the end of 2016 and the end of 2017. Intelligent cloud was up almost 15 percent. Productivity and Business Processes climbed 25 percent.

Draw a straight-line projection and Windows will be under 20 percent of Microsoft’s revenue by the end of this year. Within two to three years it will be less than 10 percent.

Microsoft’s accounting is hard to break down, but looks as if the operating system business is fading into the background.

Some parts of Windows have done more than fade. During the year Microsoft dropped Windows Phone. Then company admitted it failed to keep pace with iOS and Android.

You can’t dismiss the phone OS as a meaningless sideshow. Former CEO Steve Balmer spent close to US$10 billion on it. This figure includes the US$7.6 billion write-down of the Nokia acquisition.

Poor performance

It would be fair to say Microsoft’s Windows strategy hasn’t been right since Windows 7. Some less kind souls say it hasn’t been right since XP. That’s extreme, yet Windows 8 was clearly a flop.

Windows 10 stopped the immediate rot, but did nothing to recover Microsoft’s reputation with uncommitted users. It’s no accident that PC sales have stayed in free fall since 10 appeared. Nor is it an accident that Apple sales have climbed in that time. Likewise Chromebook sales rocketed.

Those users who can are bailing out.

Something else is going on. Writing at ZDNet Ed Bott says: “Microsoft’s steady retreat from consumer products is nearly complete.” Bott’s story looks at how Microsoft has shifted its focus from the consumer towards business.

What’s next to go?

Bott doesn’t say so, but you could read between the lines when looking at the financial numbers and conclude that Windows could be next. He writes about Microsoft: “…shifting resources to business units that are thriving: enterprise software and cloud services”.

Go back to the financials mentioned earlier: those thriving business units do not include Windows.

People who are heavily invested in Microsoft and its OS may argue otherwise, but if you use another operating system and make occasional visit back, there’s a feeling things are running down. Not a lot, but there is a sense Windows is past its prime.

There’s also a sense Microsoft no longer has a clear vision for its operating system. Or maybe any vision.

A year ago Microsoft introduced Windows 10 S. The company said it was a new edition. On paper it sounded good. 10 S boots faster, is more secure, offers better battery life and is more robust in the sense that its harder to corrupt files.

These positives are down to the fact that Windows 10 S is a cut-down, limited version of Windows 10.

10 S was a mess

Windows 10 S turned out to be a mess. Nobody outside Microsoft seemed to like it. Reviewers panned it. Consumers hated it. It is another shot-in-the-foot disaster on the scale of Windows 8.

At the time of the launch the idea was that users could pay US$50 to switch to Windows 10 Pro. Microsoft would pack 10 S with a new computer. Customers buying a new PC would then be hit up for an extra charge later to unlock all the features of the computer they purchased. Almost everyone would want to upgrade. At Redmond it looked like free money.

Let’s hope no-one at Microsoft wonders why Chromebook and MacBooks are selling so well.

Last week Microsoft backtracks on that madness. It said users can now upgrade to Windows 10 at no extra charge.

The10 S debacle tells us Microsoft no longer employs its best thinkers on its operating system software. It suggests Microsoft doesn’t really care about the product any longer. After all, it doesn’t make much money.

Microsoft has a huge cash cow. The software is still installed on most of the world’s traditional computers — although not the pocket computers people now use most often. There are ways it can and will continue to squeeze money out of its huge installed base.

Ring out the old, ring in the new

And yet you can’t help getting the impression Microsoft’s top brass are no longer interested. That’s the old world; a declining empire. Meanwhile there are exciting new opportunities to chase in the cloud and enterprise spaces.

One possible way out would be for Microsoft to hive off Windows into a seperate business and sell or otherwise demerge the operation. This worked for IBM’s PC business, although not for IBM. A similar approach also worked up to a point for HP.

More likely Microsoft will continue to manage down its Windows operation. Sooner or later even the most die-hard fans will realise they are neglected. Apple and Chromebooks loom. There’s an opportunity for Android or for a revival of desktop Linux.

We’ll soon be in a post-Windows world. It’s just that two-third of computer users don’t realise that yet.

Also on:

Apple iPad Pro 2015
Apple iPad Pro

CEO Satya Nadella has turned Microsoft around. It is relevant again. Things didn’t look that way when he took over the company. His switch of focus to the cloud was timely and has been a huge success. Much of what he says and does is sensible.

Much, but not everything.

In November, Nadella made a playful, off-the-cuff remark about an Apple iPad not being a proper computer. The comment should not be taken too seriously. But as Sahil Mohan Gupta notes at Tech Radar, Nadella’s words speaks volume about where Microsoft is heading and how it views computing.

Real computers

No doubt Nadella thinks all computers made by Microsoft are real computers. Even if some of those computers share a lot with the iPad Pro. Microsoft’s Surface models have many good points. They also have well documented flaws and angry customers. Making too much of a comparison with iPads could backfire on Microsoft.

Nadella’s comments got me thinking about the iPad, especially the large 12.9-inch iPad Pro. I use one now as my main mobile computer.

As far as I’m concerned it is a proper computer. It seems the best computer for a technology writer on the move, although others may not agree with me. Apart from anything else I find writing long documents on the iPad Pro is at least as easy as working on a Mac. There’s something about iOS 11 that helps me focus more on the job in front of me.

iPad Pro ready for serious work

A year ago the iPad Pro was not ready for serious use. The software didn’t handle files outside of application silos. Moving text from, say, a word processor to a text processor or a web-based app was simple enough. But opening a document in a different app was often tricky.

Dealing with attachments that arrived through mail was just as hard. There were basic things the iPad could not do. My router needed a firmware update. The new software arrived as a zip file, needs unpacking and uploading. The old version of iOS couldn’t handle that. The new iOS 11 makes it all possible.

While there are still times I need to reach for the MacBook, those ‘need’ times are fewer and fewer. It’s already a real computer.

There is a Windows computer that is mainly used for games, for running digital audio workshop software and for testing Windows apps. Increasingly Windows looks old-fashioned and iOS looks like the future.

This isn’t everyone’s view, many people reading this will scoff at the idea.

Yet despite Nadella’s comments, Microsoft takes the iPad seriously enough to make sure its key productivity apps and OneDrive all work on the iOS hardware and stay bang-up-to-date. I’d argue that Word is better on the iPad Pro than on a Mac and possibly even better than on Windows. What could be more serious than that?

Also on:

Microsoft Surface BookConsumer Reports has pulled its recommendations for Microsoft’s Surface products, citing an industry-worst failure rate.

Source: Consumer Reports: Microsoft Surface is Dead Last for Reliability – Thurrott.com

Reliability is one of the hardest things to cover off when reviewing hardware.

It’s no accident that Apple, which sits at the top of the reliability league table lends hardware to journalists for extended review periods. That makes for better reviews on two counts.

First, you can dive a lot deeper into the product and use it more like a buyer would. I often wait  until a month or more before writing about Apple kit. I write about my experiences using the product in real, everyday work.

There’s no need to run through artificial tests which is what happens when you only have something for a few days. A longer test means a better understanding of quirks and nuances, and what they mean in practice.

Testing for reliability

Second, you get a better feel for reliability. If you use a computer for a couple of months without a glitch, there’s a good chance it will last for 12 months or longer without a problem.

A third benefit of extended review periods, is that a reviewer can find something they are so comfortable with, that they are happy to spend their own money on. It’s because I spent quality time with Apple hardware I chose to buy that brand later.

Something similar happened when I borrowed the HP Spectre. I loved it so much that I’m writing this post on mine.

I didn’t see anything wrong with the review Surface Book. But I only had it for a little over a week. I did notice a minor hiccup with the Surface Pro 3, but didn’t write about it at the time because it happened once and just may have been user error. A longer review might have shown me it was a device problem.