Phone maker Oppo has struck an exclusive deal with 2degrees for a NZ$2400 Lamborghini-branded Android phone. It is this seasons’ most expensive Android phone; at least in New Zealand.
The Find X Automobili Lamborghini Edition is a version of the company’s already-expensive-by-Android-standards NZ$1500 Oppo Find X. The extra $900 buys you a fancy Lamborghini case and bumps the phone’s storage from 256 GB to 512 GB.
A similar storage upgrade with other phone brands costs around $300 to $400. This means, in effect, Oppo and 2degrees want $500 for a luxury case and a little brand cache.
While it may not be official, you can buy external phone case covers with prestige brands printed on them for as little as $5 at places like Glenfield Night Market.
Sure, they’re not made of carbon fibre like the Find X Automobili Lamborghini Edition but come on, $500.
It is an exclusive deal. Only 2degrees get this model. It will only be on sale for a limited time. I suspect that the other carriers didn’t get into a bidding war for the rights to the Lamborghini Edition.
Oppo isn’t the first phone brand to try attaching its products to a flash car brand. Huawei did something like this with a Porsche branded model. It sank without a trace.
Going by that experience 2degrees and Oppo might struggle to get sales into double figures.
You could say that Oppo is the phone brand for phone owners who aren’t too fussy about brand. That statement may be hard, but it’s fair.
While we’re on this point, Oppo is pushing it asking $1500 for the Find X. Look for a review of that phone on this site in the next few days.
The Find X may have a unique pop-up camera to avoid notches or a large bezel, but that price is on a par with the best phones from better known brands like Huawei and Samsung.
Phone makers have worked to increase prices, in part because profit margins are slender. It’s one thing for an established name to bump prices by $100 or so, but this is getting on for double the price of earlier Oppo models.
After all, this is a brand who’s New Zealand phone sales are measured in hundreds, not tens of thousands.
Which brings us to the point of the wacky Find X Automobili Lamborghini Edition. It isn’t about selling a $2400 phone. Its main aim is to get attention for the Oppo brand. I guess this post proved that strategy worked.
Android phone makers often borrow ideas from Apple. The Oppo R15 Pro takes this further than its rivals. Oppo’s need to emulate Apple runs through Its phones like Blackpool through a stick of English seaside rock.
Oppo’s newest iPhone lookalike is the $800 R15 Pro. It doesn’t look much like an Apple on the outside, but fire it up and the resemblance is uncanny. Oppo even copies the notch that features at the top of the iPhone X screen.
The Oppo R15 Pro is not the first Android phone to do this. See my Huawei P20 Pro review. Yet the R15 Pro pays a more comprehensive homage to Apple than any other Android.
Oppo‘s Apple-following strategy seems to work. In the first quarter of 2018 Oppo sold more phones in China than anyone else. At the NZ launch Oppo said it is now the number four phone brand here behind Apple, Samsung and Huawei.
Being number four in New Zealand is not a big deal. Oppo says its market share is around two or three percent. While the R15 Pro is solid enough, it doesn’t look like the breakthrough phone Oppo needs. The company releases a new model roughly every six months, so it could soon have a hit on its hands.
Oppo R15 Pro
At NZ$800, the Oppo R15 Pro is less than half the price of an iPhone X. Despite similar software, that’s not the best phone to compare it with. The R15 Pro is around half the price of the Samsung Galaxy S9 which is a closer match. For 50 percent of the cost you get 95 percent of the functionality.
The R15 Pro has more rough edges that the Galaxy S9. That’s metaphorical. With earlier Oppo phones it was literal too. Older Oppo phones were quite rough in the hands. The R15 Pro is less so.
I tested a model with a polished dark purple aluminium case. There’s a bright red version as well. It’s attractive looking, but there are few 2018 handsets at this price or higher that don’t look good.
Although it doesn’t look much like an iPhone on the outside, it does when you switch the screen on. You’ll see rows of iOS style app icons.
The effect doesn’t last long because Oppo’s ColorOS operating system doesn’t always act like iOS. It has some Apple-like characteristics, but sooner or later you are back to Android.
In use the R15 Pro doesn’t work any better than any other phone running Google’s Android 8.1 Oreo software. In places it is worse.
All Android software overlays are disappointing, Oppo’s is more disappointing than most. In part that’s because there are places where it attempts to force Apple-like behaviour. In part that’s because the software is buggy compared to Samsung or Huawei Android phones.
Most of the top 2018 phones have a longer, thinner body with a 19:9 screen ratio. They also have tiny bezels, which mean the screen covers almost the entire front of the phone. The Oppo R15 Pro is no different.
It also has a Amoled screen, which is popular with 2018 phones. The display is big at 6.3 inches. It doesn’t quite hit 1080p resolution. In practice it can be a good phone for viewing videos, the speakers are louder and clearer than you might expect.
Not so powerful
The processor and graphics chip are not as powerful as those you find on more expensive phones. This is, for me, the main price compromise. If you want to play the latest games or get high video performance, go and spend more on a Huawei or Samsung. Almost every iPhone from the last three years would be more powerful.
Every phone maker emphasises camera features. At the New Zealand launch, the presenter made more of the phone’s beauty mode than the sensors and lenses. They’re not bad, but again, being half the price of a premium phone means compromise.
You get 16 and 20 megapixel lenses on the back. Oppo talks about a Sony sensor which uses a larger pixel size to do a better job in low light conditions.
There is a 20 megapixel front camera for selfies. Oppo’s beauty mode software tidies up skin blemishes. It then adds a little colour to make you look prettier. It also, this is a worry, makes people look whiter. Presumably the politics of this are different in China.
Like every other modern phone, the Oppo R15 Pro comes with software to automate picture-taking. The company says it uses AI. I doubt anything here uses machine learning or other AI techniques.
According to Oppo, the software identifies different scenes. It can detect a shot of the outdoors, a plate of food or a family pet. It only works up to a point. When it does, the camera automates settings. If it gets things wrong, the settings can be way out of whack.
Easy to use
The good news is all this makes the phone and its camera easy to use. Oppo’s photo app interface is a near carbon copy of the iOS app. The bad news is the photo filtering goes too far at times.
For some unexplained reason Oppo uses a microUSB 2.0 connector for its power supply. It’s old-school. Almost every other Android phone has moved on to the USB Type-C connector. The great thing about that now being standard is you can use someone else’s charger if you don’t have your own.
Also old-school, not in a bad way, is the 3.5mm earphone jack. Some people regard it as a must have even if many earphones now use Bluetooth. Moving to Bluetooth is something Oppo has not copied from Apple.
Not tested for this review is the NFC feature for making contactless payments. Earlier Oppo phones did not include NFC. There is a fingerprint reader on the back and the phone uses facial recognition.
There’s little remarkable. Nothing stands out here, but then nothing stood out with the last, more expensive, flagship Android phones from Samsung and Huawei. Nokia’s 7 Plus has the advantage of a better Android and holds the promise of better software support.
The R15 Pro gets the job done without breaking the bank. If you want more phone and a fancier camera expect to pay more. If NZ$800 is your budget limit, this is a good choice, but take a closer look at the NZ$700 Nokia 7 Plus first. That would be my choice.
Oppo released the R11s, a low-cost Android phone about three months after Apple’s iPhone X emerged. On the surface, the R11s resembles the iPhone X., so that’s quite an achievement.
There’s no question what inspired Oppo’s engineers. The R11s has a similar physical design and a software overlay that makes Android look like Apple’s iOS. It’s not a knock-off, it’s more a homage to Apple.
There are many differences between the R11s and the iPhone X, but the one that matters most is the price. The R11s sells in New Zealand for NZ$800. That’s less than half the $1800 starting price for Apple’s phone. It also half the price of Samsung’s Galaxy S9+ which, once you get past the surface, is more like Oppo’s phone.
While the R11s is great value, its performance and user experience do not match what you’ll find on the more expensive phones from Apple, Samsung or Huawei. Oppo made a number of compromises to keep costs down.
The R11s looks good, but so does almost every other modern handset. In fact, it looks a lot like almost every other modern handset. At more than a metre or two’s distance, an untrained eye would struggle to tell them apart.
Oppo opted for a wafer-thin design. Like today’s top phones the front is almost all-screen. There are no buttons on the front. Although the back is metal, the phone feels lighter than rival high-end models. It feels cheaper when you first hold it in the hand.
This impression is strengthened when you feel the point where the screen meets the case. On the best high-end phones the two surfaces merge smoothly into each other. On the R11s there’s a noticeable, distracting and slightly unnerving ridge. This is important if you spend a lot of time with your phone in one hand.
The Samsung Galaxy S9 has a similar ridge, but it’s not as pronounced. You wouldn’t cut yourself on either, but there more sharpness about the Oppo R11s.
Oppo uses a 6-inch ultra-wide 18:9 OLED display. The ratio means the screen is longer and thinner than we are generally used to. It’s not to my taste, but this isn’t about me.
The 18:9 screen ratio means the phone can show higher resolution video. This works remarkably well.
Although the display is remarkable for an $800 phone, it doesn’t look as good as the display on the Samsung S9 or iPhone X. It manages to deliver on brightness, but colours are not as vibrant.
In practice this is only really clear when you compare two phones. You’d probably notice the difference if you moved from one of these phones to the Oppo, but that not going to happen often. For most people moving from an older Android handset, the Oppo will be a step up.
There’s a micro-USB port. That was the standard, but other phone makers are now moving towards using the Type-C port. This might bother some people, but again it’s only likely to grate if you come to the R11s from a more expensive modern phone. For just about everyone upgrading from an older handset, this would be business as usual and unremarkable.
We could talk about the phone’s Qualcomm Snapdragon 660 processor and 4GB of Ram. But in the real world these specifications border on meaningless. What you need to know is the R11s has enough power to do most things normal people ask of phones. The R11s boots fast and is snappy most of the time. Standard apps don’t slow it down.
It also has enough working memory. If you’re the kind of person who pushes phones harder, then it may not be enough, but, them, you probably won’t be considering the R11s anyway. The phone comes with 64Gb of storage. If that’s not enough you can more with a MicroSD card.
Oppo includes a 3200mAh battery. In practice you should get a couple of days light use from the phone between recharges. Even if you hammer it, there is enough to get you from an early morning start until mid-evening.
There is no NFC. While this could be a deal breaker for some people, in reality it is rarely used even when it is built-in. You’ll have to make your own decision about the importance of this.
Like every other phone maker, much of Oppo’s marketing effort has gone into telling potential buyers about the camera. It’s a solid camera,better than you’d expect in an NZ$800 phone. In technical terms there are cameras. One is 20MP, the other is 16MP.
There’s also a large dual f/1.7 aperture to let more light hit the sensors. You get crisp images and bright colours. Of course you do. It’s hard to find a high-profile phone that doesn’t manage that. That said, the camera is a long way behind what you’ll find in a Samsung Galaxy S9 or an iPhone 9 or X.
Oppo has included photo software that helps users get better quality shots. There’s also a ‘beauty’ mode, which looks weird to some western eyes but may go down well in Asian markets.
Niggles and verdict
As with any non-Google Android phone, the Oppo R11s is let down by the included software. For the most part, ColorOS skin does not add value. Although, to be fair, nor does it detract much. It’s no worse than other Android skins. ColorOS has a superficial resemblance to iOS, but anyone coming from Apple will be mystified by the way it works at times.
If the comments above read like less than fulsome praise, that’s because here we have compared the Oppo R11s with phones that cost twice as much. Take price into account and the story is quite different.
The R11s beats any rival at the same price by a country mile. It gives you most of what you’d get from an expensive phone. Nothing important is missing. Yet it leaves you with a sizeable amount of money in your pocket. Oppo has been here before. Most non-iphone people reading this should put it on their shortlist.
Earlier today Oppo showed New Zealand media the R11 phone. We could talk about the 20 megapixel camera and features. Instead, let’s save time and get straight to the point: this is a NZ$770 premium Android phone.
The Samsung Galaxy S8 looks a little nicer than the R11. It feels better; although not NZ$750 better. While Samsung has more desirable software, the software on Nexus Android phones is far better than either.
NFC missing in action
Oppo didn’t include a NFC chip in the R11. This means it won’t work with the NFC payment services. This is not a technology New Zealand has been quick to embrace, so a lack of NFC may not bother you.
Also, Oppo uses a microUSB jack instead of USB-C. MicroUSB is starting to look dated, although this is unlikely to worry most users.
While Oppo makes a big deal out of the 20 megapixel camera on the R11, experience says the number of pixels is often less important than other camera features. It would be surprising if the R11 takes consistently better pictures than the Galaxy S8 . And anyway, it takes skill to the most from a camera, even on a phone.
Even so, on paper, the cheaper phone has more camera.
No doubt Samsung fans will be able to list more feature differences.
Does another $750 buy anything useful?
Some of these features will matter to some people. Yet, in practice, most phone buyers won’t get more everyday value from buying a more expensive alternative. Sure there will be geeks who think $750 is a small price for some esoteric extra feature.
We can’t ignore snob value, the Samsung brand carries a little more weight in certain circles. If you judge phones that way, you’re reading the wrong website.
Oppo is a Chinese brand. Most of its sales are in its home country. According to IDC it now has a 7.5 percent share of worldwide phone sales. That’s up from a year earlier. It still ranks number four in international sales behind Samsung, Apple and Huawei.
Another analyst company, Strategy Analytics, says the earlier Oppo R9s model was the world’s best-selling Android phone in the first quarter of 2017.
Oppo only started selling phones in New Zealand at the start of this year. It sells through the big electronics retailers and 2degrees. It’s hard to say how much of a dent it has made so far, but the company certainly seems bullish. It has relocated a number of senior managers to New Zealand and regards this market as a huge opportunity.
In any discussion of the phone market, we can leave Apple to one side. Whatever you think about the iPhone, it obeys a different set of market dynamics to Android phones.
Which leaves Samsung and Huawei. Maybe, at a pinch, Sony.
Oppo, credible alternative
By offering something which is arguably functionally equivalent to the better known brands at a fraction of the price, Oppo does two things. First, it offers buyers an affordable, credible alternative.
Second, it imposes price pressure on the established brands. A Galaxy may not look expensive alongside the iPhone. Next to the Oppo it borders on opulence or indulgence. These are two words that marketing people love to tinker with. They work in the because you are worth it school of branding.
Oppo’s big opportunity is with younger people, students and those at the start of their careers who can’t afford to splash out on pricy phone hardware. It’ll be interesting to see how this plays out.
Android owners move between brands. Even so, they are more likely to buy another Android than switch to Apple.
Staying put makes sense. We have a lot of money, time and energy tied-up in our apps, music, other media and services. Moving from one phone to another can be a wrench.
It can also mean more expense than the cost of buying new phone hardware.
Apple users tend to spend more on everything phone-related than Android owners. They buy more apps, services and music. That is a form of lock-in.
Even if you didn’t spend much money on extras, you spent time learning to use your phone. Switch brands and the learning starts all over again. Some people enjoy that. Many do not. Yet this learning amounts to another investment. It is also a different kind of lock-in.
Don’t discount lock-in. It can be significant. Lock-in is a form of inertia which adds friction to moving between phones.
It means you need to be unhappy or desperate to consider a switch. Moving phones is not something you should do lightly.
One reason Apple owners move to Android is money. On the surface it looks like you can save money by switching.
Take care with that line of thinking. The money you save buying a cheaper Android phone may be less than your investment in everything iOS. Don’t discount the time cost it takes to adjust to a new phone, or the cost of lower productivity.
In the real world, we should talk about perceived savings when switching phones.
Let’s assume you’ve decided you can’t live with Apple any longer. You’ve thought through the financial and productivity implications.
You’ve decided to move to Android. What should you look for? Which brands will give you the best Android experience and what traps can you avoid?
The first big difference between Apple and Android is choice. Most Android phone models come in a bewildering array of variations. Phones often have cheaper lite version. Some are small versions of large screen premium models. Others have less processing power or built-in storage.
Another difference is that the main Android phone brands have more than one range. Vodafone New Zealand lists 10 distinct Samsung phone models from the Galaxy S8 to the Galaxy J1. 2degrees has 12 Samsung choices. There are five Huawei models and three Sony phones at Vodafone. 2degrees has five Huawei and one Sony phone.
In New Zealand, iPhone 7 prices run from NZ$1200 to $1829 for the 7 Plus. That top iPhone costs 20 percent more than the most expensive Android phone on sale here at the moment. That’s Samsung’s $1500 Galaxy S8 Plus.
As a rule iPhone users will be more interested in the premium Android phones. Prices are not that far behind Apple. If you need to save money, head further downmarket.
That doesn’t mean rock bottom. You can save a lot more than 20 percent on the price and still get a decent Android phone. At $700 the Oppo R9s is less than 40 percent of the price of an iPhone 7 Plus.
Direct comparisons with Apple’s phone are not fair. They don’t compared on features or functionality. Yet, if you choose an R9s you’ll get a lot of change from the price of a basic iPhone 7. That’s a lot of money to spend on apps, music or elsewhere.
Oppo is an Android phone brand where Apple users will feel more at home than, say, Samsung.
While the R9s is not an iPhone knock-off, its design borrows much from Apple. In low light you might mistake it for an iPhone. Make that in low light and after a few drinks.
Many Android phone brands load a software skin on top of the Android operating system. Oppo’s software skin has a distinct iOS look. It seems familiar. That’s about where the comparisons end. You won’t mistake the R9s for an iPhone in use.
There are compromises moving to a low-cost Android. Cheaper phones don’t do as much. For many people the most noticeable difference is in the camera. Although the Oppo R9s has a great camera for a $700 phone, it doesn’t hold a candle to iPhone. Nor is Oppo’s camera software as easy to use as Apple’s.
If you don’t care for photography, this won’t matter. If you do, then you could save a decent amount of money towards paying for your next digital SLR.
You will find the R9s doesn’t feel as nice in the hand and it takes longer to perform some tasks than the iPhone. The screen isn’t as good either. While this is often harder to notice on a conscious level, it will register with your brain at some level.
If you use phones for social media more than anything else, these deficiencies may not matter. If your phone is where you get most of your work done, you may want to invest in a more powerful alternative to Apple.
Samsung, the obvious choice
For years pundits have written about Samsung’s iPhone killers. That’s a ridiculous cliche. And a crass, clickbait-driven line of thinking. Samsung is the one Android phone maker you could describe as Apple’s rival1.
Like Apple, Samsung makes beautiful hardware. Like Apple, the company innovates. While Samsung fans argue the brand innovates more than Apple, comparisons are meaningless. The two brands exist in parallel universes.
Still, the Galaxy S8 has to be at the top of any iPhone alternative list.
Once a year Apple announces new iPhone models and updates the iOS operating system. As a rule of thumb you can upgrade every Apple phone from the last couple of years to the new software without a hitch. It gets trickier with older iPhones. One more than four years old might not make the transition.
In practice, almost every iPhone owner will make the update soon the software release. The only exceptions are where key apps don’t work with the new iOS. Users may decide they’d rather have that app than new operating system features.
Google updates Android software on a similar schedule. Android phone users often don’t get to upgrade their software. Some phone makers are slack about Android updates. Huawei is notorious for this, but others can be as guilty. Even the ones who make update can be slow and they may not update all models at the same time.
The upshot is that many Android phone owners are on older versions of the phone operating system. This can be confusing.
Take a look at this graph from Statista. It shows the distribution of operating system versions in use in May 2017. Only seven percent are on the latest, Nougat, version of Android.
Around a third are on the previous version. About a third are on the last-but-one version. That’s a more than two-year old operating system. The remaining users are on even earlier versions.
Apart from anything else, this fragmentation spills over in to the app world. It can be a source of friction with long-time Android users although some swear it doesn’t bother them. It’s something that will confuse many people moving from Apple.
If this bothers you, but you’re committed to Android, consider buying a Google Pixel phone. Google manages the Pixel brand itself. It means you’re guaranteed to get the purest Android experience. You’ll also get timely software updates soon after Google releases the new code.
Pixel phones can be hard to find in New Zealand, although some stores stock them. They’re not cheap, expect to pay around NZ$1300.
Like it says at the top of this post, you need a good reason to move from one phone operating system to another. The transition can be painless, it may even be trouble free. Only you can decide if the cost and effort makes the move worthwhile.
Similar issues confront an Android user switching to Apple. Some people make the move without a single glance back. Others pine for a feature that Apple doesn’t offer or doesn’t do as well as on the Android phone. It’s something of a lottery.
Samsung may sell more phones that Apple. But Apple makes the real money. This is not a volume game. ↩︎