Judging by incoming mail, press releases and social media, technology start-ups think we care about their money-raising. They often spend precious resources telling us how much they have raised or expect to raise. Start-ups also want to tell us they or were mentioned in an important publication or were invited to take part in an […]
A basic guide for business owners and others who think they may want publicity.
Susan Young lists great tips for public relations professionals in 20 Things Every PR Pro Should Know How to Do. You should read it if you work in communications. Journalists can learn from it too. We need to deal with public relations people almost every day. It’s important to know how they feel about journalists, how they […]
If you have a product or service to sell, you want customers to hear about it. Word-of-mouth marketing is a great jumping-off point when you’re starting out; eventually you’ll need to reach a wider audience. Popular web sites, newspapers, magazines, TV and radio have the wider audience. Publicity is an effective way of reaching it. […]
“News releases became an anachronism. Online news portals and email killed the underlying functionality of paper releases as a news dissemination tool. The internet delivered news faster, and this was a good thing.” Gorden G Andrew says the PR industry has effectively committed suicide by abusing the new release system to the point where journalists no […]