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Start-ups: Just tell us the interesting stories

Judging by incoming mail, press releases and social media, technology start-ups think we care about their money-raising. They often spend precious resources telling us how much they have raised or expect to raise. Start-ups also want to tell us they or were mentioned in an important publication or were invited to take part in an […]

How bad press releases are a public relations own goal

“News releases became an anachronism. Online news portals and email killed the underlying functionality of paper releases as a news dissemination tool. The internet delivered news faster, and this was a good thing.” Gorden G Andrew says the PR industry has effectively committed suicide by abusing the new release system to the point where journalists no […]