web analytics

IBM reinvention: New business lines falter as old ones die

IBM’s reinvention as a software and services business still serves as an object lesson in turning troubled technology companies around. It switched from dependence on mainframe and servers to selling software, services and outsourcing. At the time, the turnaround seemed miraculous. Now IBM needs to pull another rabbit from the hat. The technology market is […]

Reputation management, online advertising: not a good mix

Tweets began appearing within minutes of yesterday’s yarn about the launch of a New Zealand book on managing reputation risks. At the bottom of the page was an advertisement for Nickelback’s Auckland gigs. For those who don’t know, Nickelback is a Canadian faux rock band that most rock fans regard as, well, let’s just say […]

10 best Twitter practices for Twitter for journalists

Writing at Reportr.net¬†Alfred Hermida says most journalists approach Web 2.0 services like Twitter with a 1.0 mindset. He’s right, my personal bugbear is that many media organisations insist their reporters use Twitter as a broadcast media and not for dialogue. Hermida, a journalism professor, looks at a list of best practices guidelines for journalists using […]