Integrate and Google+?

Here’s what I’d like to do with Google+.

When I write a post on my site, I’d like to send the entire text to Google+. OK maybe not the entire text of longer stories, but a sizable grab.

Then, I want to integrate the comments that appear on Google+ with the comments on my site — so both sets of comments appear in both places.

Is this possible?

Now Twitter is the newsroom

There’s an interesting story from Sacha Vukic at PostPrint on how Twitter can act as an entire newsroom for reporters on the move: Twitter more than a newswire, it’s a newsroom (link broken)

I particularly like the idea of using Twitter as a fact-checking tool. I sometimes do this myself when I stumble over ‘facts’ I’m not certain about.

She asks if social media news desks might appear at newspapers and online news organisations to deal with breaking news reporting.

In some ways this is already happening, journalists everywhere are pulling in leads and sources from social media. I just don’t think anyone has formalised the process yet. If you know otherwise, please get in touch.

Reputation management, online advertising: not a good mix

Tweets began appearing within minutes of yesterday’s yarn about the launch of a New Zealand book on managing reputation risks. At the bottom of the page was an advertisement for Nickelback’s Auckland gigs. For those who don’t know, Nickelback is a Canadian faux rock band that most rock fans regard as, well, let’s just say dubious .

The advertisement damaged my reputation as a cool dude around town. There’s a lesson in that.

I’ve experimented with WordPress’ WordAds programme. WordAds is like Google Ads, serving up advertisements to readers based on words found in the posts.

Google Ads gives users a little control over the ads it displays, WordAds gives you no control at all.  Given the choice I’d prefer not to promote Nickelback on my site, after all I’ve a reputation to protect.

I fail to see how the WordAds algorithms made a link between reputation management and Nickelback. Ah, hang on, no perhaps it isn’t.

Either way, the important point is advertising is yet another avenue of reputation risk for online publishers to worry about. It was easy in the old days when publishers sold their advertising directly, but there’s less scope to reduce risk when using an automated service like WordAds.

Jokes about Nickelback aside, WordAds hasn’t shown anything flaky so far. I’ve used Google Ads on other sites and some advertisements have been extremely embarrassing. So, if you’re  worried about your online reputation, you may need to accept you can’t afford to display advertising.

10 best Twitter practices for Twitter for journalists

Writing at Alfred Hermida says most journalists approach Web 2.0 services like Twitter with a 1.0 mindset. He’s right, my personal bugbear is that many media organisations insist their reporters use Twitter as a broadcast media and not for dialogue.

Hermida, a journalism professor, looks at a list of best practices guidelines for journalists using Twitter. Top of the list are two I consider the most important:

  • Have a voice that is credible and reliable, but also personal and human
  • Be generous in retweets and credit others

Too often media tweeters come across as cold and impersonal. In some cases the Twitter accounts feel robotic, because that’s exactly what they are.

And media outlets are often the least generous when it comes to crediting sources. Perhaps they fear they’ll lose readers if they point them elsewhere. Of course, they will lose some traffic that way, but they’ll gain more in terms of credibility by being more open and generous. » 10 best practices for Twitter for journalists.

LinkedIn’s Rapportive acquisition shakes contact scene

If Liz Gannes’ story about Linkedin acquiring Rapportive at AllThingsD is correct, the contact management sector is set for a shake out.

A shake out is long overdue: single-user and small business contact management tools remain a weak spot. At the time of writing there isn’t a single must-have contact management tool. With Rapportive on-board, Linkedin has the technology and data to create a category killer.

Gannes says the companies concerned declined to comment on reports of the take-over and the deal has yet to close.

Rapportive is a Gmail add-on which shows basic CRM-like information about an email sender in a sidebar on the mail application’s screen. Rapportive is lightweight with the cloud doing the heavy lifting. It pulls data from social media sites and can show photographs and recent on-line activity.

With Linkedin owning a huge, largely up-to-date database of contact and job movement details, the take-over could lead to improved reporting on incoming emails.