web analytics

Google Plus turning negative

Jack Schofield charts the background to how Google Plus failed to make it into the social networking Premier League. He then looks at how things might go in the future. He writes: G+ started out as a slow, bloated website, it attempted to gain users by compulsion — locking G+ to YouTube comments, Gmail and other […]

Time to shut your website, move to Facebook?

Bnet.com discusses businesses dropping websites to concentrate on social media sites like Facebook. What about journalists and news media? It makes sense for some businesses to move: Companies like Starbucks and Coca-Cola get up to 80 times as many Facebook page visits as website visits. These are mass-market companies running one-size-fits-all campaigns. Although Facebook has begun wooing […]

Paper business cards still popular

Social networking means getting and staying in touch with others has never been easier. We pack pocket-sized electronic devices that should help. So you might expect the days of printed paper business cards to be numbered. They are not. At least not yet. My collection continues grows at the same steady rate it always did. […]

Twitter enters hype cycle’s trough of disillusionment

Canadian public relations practitioner Dave Fleet says Twitter has moved through the Gartner Hype Cycle. It is now at the point where it could quickly become unfashionable. In his  Five Potential Effects Of Twitter’s Shift To The Trough Of Disillusionment.  Fleet charts the technology’s progress and predicts what will happen next. At first sight, Fleet’s […]