Today Telecom NZ becomes Spark New Zealand. It is a big change for the company. I worked with Peter Kerr of Stick on a feature series about the name change at Scoop: Igniting the Spark – Why Telecom Wanted To Change. Spark sponsored the story and gave us access to executives, but didn’t interfere with the editorial. […]
Telecom NZ is taking a risk rebranding as Spark. Standing out among the thicket of organisations in New Zealand and around the world sharing the same name will need work. Try Googling the word Spark to understand the size of the challenge. There are many, many companies with the same name. There are also products, even […]
It’s hard to remember a time when New Zealand’s mobile sector was this competitive. Monday morning got off to a flying start with Telecom NZ trumpeting six sites with carrier aggregation able to deliver fibre-like broadband speeds to mobile users. A nice publicity coup even if the company acknowledges the devices customers need to use the […]
You need special kit not publicly available in New Zealand until later this year. And, for now, there are only six Auckland carrier aggregation sites. Yet Telecom NZ’s demonstration shows where mobile data is heading with a service that has theoretical peak speeds of 300 Mbps — faster than UFB. At those speeds you could download […]
Len Starling policy and planning manager at the Radio Spectrum Management division of the Ministry of Business, Innovation and Employment responds to How much spectrum do NZ mobile carriers have?