The life of the journalist is poor, nasty, brutish and short. So is his style.
Cold Comfort Farm
And then there is Blaise Pascal. In 1657 he wrote:
Je n’ai fait celle-ci plus longue que parce que je n’ai pas eu le loisir de la faire plus courte.
One way this translates into modern English is:
If I had more time, I would have written a shorter letter
And that’s the key point. Writing prose that is nasty, brutish and short requires more time and skill than most people imagine. The old school news style of writing seems to be dying, but I’m not ready to let go of it yet.
Blogging isn’t the same as old-school journalism. It’s less about recording facts and more about ideas or experiences. Blgging has influenced modern journalism — the lines between the two forms of writing are blurring. Yet there are still lessons worth learning from the old way of doing things.
Much of the material is a shortened form of posts elsewhere on this site. You might like to explore the following:
He mentions the editors’ blogging and the way the BBC opened up its back-end to developers. Both matter.
His first item, the BBC’s web writing style, may prove more important in the long-term.
The organisation’s online news writers write crisp, tight news copy. They get right to the point, line up the important facts, then get out-of-the-way.
Bradshaw says the BBC learnt to write tight news stories when it ran Ceefax – a teletext information service which predates the internet. Ceefax allows little in the way of graphics and only 24 lines of 40 characters. Journalists had less than 200 words to tell their story.
Sharpening skills on Ceefax before the internet, gave the BBC a head start over other written news outlets which had become wordy thanks to larger newspapers.
Bradshaw says: “Even now it is difficult to find an online publisher who writes better for the web.”
The online team is even better at writing news headlines. Its editors compress the gist of an entire story into just five or six words. Most headlines fit inside that Ceefax page width of 40 characters.