Telecom NZ is taking a risk rebranding as Spark.
Standing out among the thicket of organisations in New Zealand and around the world sharing the same name will need work. Try Googling the word Spark to understand the size of the challenge.
Yesterday Telecom NZ confirmed it will become Spark on August 8. The press statement says a lot about the new name reflecting wider change in the telecommunications sector.
The statement also says Gen-i will now be known as Spark Digital, that’s an improvement on the earlier Spark Digital Solutions which would have looked old fashioned a decade ago.