Rules number four and five in my Writing for the web in 300 words say:
Learn grammar. Forget what teachers said about long words making you look smart. It isn’t true. Instead use simple words, grammar and sentences. It is harder to go wrong.
Finding simple words isn’t always easy, especially when you are in a hurry.
A thesaurus helps. I sometimes use Microsoft Word’s thesaurus when I’m stuck. There are online thesauri and, whisper this because I’m now a paperless journalist, there are two on my bookshelf at home.
And then there is Ironic Sans’ Thsrs.
Thsrs is a short word thesaurus designed to help Twitter users find shorter words to fit inside the 140 character limit. Thsrs is a great tool for digging out a simpler, easier-to-read alternative, option, choice.