web analytics

Bnet.com discusses businesses dropping websites to concentrate on social media sites like Facebook.

What about journalists and news media?

It makes sense for some businesses to move: Companies like Starbucks and Coca-Cola get up to 80 times as many Facebook page visits as website visits.

These are mass-market companies running one-size-fits-all campaigns. Although Facebook has begun wooing journalists, it isn’t the best place to be.

This may change.

Publishers won’t move media properties to social media sites in a hurry because it would destroy their advertising-led business model. And those publishers using paywalls will be even less interested.

Bnet runs through the pros and cons of businesses switching to social media. Here’s one reason to move:

Easy to acquire. Clicking a “like” button on Facebook or “follow” button on Twitter is a lot easier than filling in the sign up form on a web page. So it is no surprise that many companies find it easier to build a large following on social media platforms.

And here’s a good reason to stick with a website:

Reach all your audience. Unlike Facebook, Twitter, or other services which might reach large segments of your customers, your own website is available to 100 percent of them. That is, as long as your website has been optimized to work on a mobile phone.

I’d like to add another vote in favour of websites. Companies like Facebook are constantly changing their rules of engagement. It is a movable feast. On the other hand, websites are as stable and unchanging as you want them to be.

Is It Time to Shut Down Your Website? | BNET.

5 thoughts on “Time to shut your website, move to Facebook?

  1. I don’t think there’s a compelling reason not to have both. Tweets are more popular when backed up with links to content, I’d be surprised if Facebook posts weren’t similar. Having your own site allows you to craft and experience, SM lets you point people at it.

    • I agree.

      It’s certainly not a case of either-or although you might want to think about where is the best place to spend most of your time and energy.

      • Ms Gillard is a “twitt’er”…. I guess we’ll see what your PM thinks when he gets here tomorrow

  2. But, but… A “Like” on Facebook can be useful to spread the page to other people. But does a “Like” action is really equivalent to acquiring a customer?

    Seriously, I am under the impression a lot of people click “Like” to enter competitions, or to try to watch a movie (in what end up being a scam to load some trojan as many times happened in the last few months).

    I don’t seriously think “Like” on Facebook has the same power as someone actually spending money to buy the product.

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