Winston Churchill (1874 – 1965) English: Winst...

Winston Churchill made mistakes, but his communication skills were second to none

A great post from Clare Lynch on Ragan’s PR Daily looks at the speech Winston Churchill made at the fall of France during the Second World War.

This was one of the lowest points for Britain during the war and Churchill doesn’t sugar coat the pill.

Lynch wisely uses the speech as a lesson for managers and executives steering them away from the corporate double-speak which inspires no-one and leaves everyone confused.

Churchill was a great communicator. If you need help polishing your writing or speeches, get in touch with me. I can help.

5 writing tips from Winston Churchill | Articles.

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I’ve signed up for WordPress’s WordAd programme as an experiment. It means you’ll see advertisements on this site.

Although site owners have little control over WordAds, WordPress decides where they go and what ads are displayed. The company promises they’ll be tasteful. So, let’s see how that works out.

 

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My next step overcoming public speaking fear

Speaking to huge audiences on the radio was an important step to overcoming my fear of public speaking.

It’s one thing to speak to a microphone and one or two others in a studio. Standing in front of a crowd or on a stage is something else entirely.

I cracked it by starting out small:

  • a small crowd,
  • a short talk
  • and an easy topic.

My first official public speaking engagement was for a local computer company in Wellington, New Zealand. The company had regular evening events with food and drink for its customers and would invite speakers.

The company’s managing director asked me to talk for about 20 minutes on my work as a technology journalist. It’s a subject I can talk about for hours.

Thankfully, the audience was unintimidating, maybe 25 or so people and the mood was friendly.

When I finished a discussion started which went on for almost another hour – I didn’t realise until afterwards that I chaired the discussion keeping things moving along when it flagged. I just did what came naturally.

Over the next few months I had a few similar speaking engagements, the audiences remained small, but the session length and topics would be quite different. After around five or six events I was comfortable enough to tackle a larger crowd.

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Stuff.co.nz reports the dreary Game of Thrones is “set to become this year’s most pirated TV show”.

This suggests to me a strategy for copyright holders campaigning against illegal downloads.

At the moment they unconvincingly try to paint video pirates as a menace to society. Many of the people the campaign targets would be flattered by such a description.

Instead anti-piracy campaigners could use Game of Thrones information to their advantage, as evidence piracy is for lonely, geeky fantasists who can’t otherwise get to see girl’s naked chests.

No self-respecting young male would be happy wearing that badge.

 

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How I conquered my fear of public speaking

Bill Bennett speaking at IBM Partner Awards

Me speaking on stage at the IBM Partner Awards

For years I couldn’t speak in front of an audience. I was terrified.

Speaking informally to a small group wasn’t a problem; put me on a stage in front of a crowd and I’d freeze.

My voice would crack or go up an octave. I’d be muddled, confused and unable to remember what I had to say.

If I had notes, I was too nervous to read them. It was painful. And embarrassing.

By the time I was in my mid-20s and my career was talking off, my fear of public speaking was starting to limit my options.

Then almost overnight, I cracked it.

The secret was something quite simple: radio.

At the time I edited a computer magazine for beginners. One Christmas, BBC Radio London asked me to come to the studio on Boxing Day to field questions from new computer owners who didn’t know how to get started.

It was something I was comfortable talking about, there were only two or three of us in the studio and it was a long session, long enough to get over my nerves.

The show went so well, the BBC asked me back. Soon I was getting on air radio spots all over the UK and national ones too. I had regular appearances on BBC Armed Forces Network and then, the BBC World Service.

At this point I realised I was speaking to a large audience and people found what I had to say was interesting.

This gave me the confidence to speak in public, but to stand on a stage still felt scary. I’ll write about how I managed that in a follow-up post.

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Dear WordPress

Thank you for adding the wonderful full screen editor to WordPress. I’m a professional writer and I just love the way I can get everything else out of the way and type on a screen which looks and feels like a blank sheet of paper.

One small feature change would make the full screen editor perfect. I’d like to mark headers – what we journalists call cross-heads – directly from the editor. At the moment, I have to leave the full screen and switch to the normal edit screen to do this.

It’s not hard or unpleasant, but being able to say in the full screen editor would be better.

Thank you.

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10 best Twitter practices for Twitter for journalists

Writing at Reportr.net Alfred Hermida says most journalists approach Web 2.0 services like Twitter with a 1.0 mindset. He’s right, my personal bugbear is that many media organisations insist their reporters use Twitter as a broadcast media and not for dialogue.

Hermida, a journalism professor, looks at a list of best practices guidelines for journalists using Twitter. Top of the list are two I consider the most important:

  • Have a voice that is credible and reliable, but also personal and human
  • Be generous in retweets and credit others

Too often media tweeters come across as cold and impersonal. In some cases the Twitter accounts feel robotic, because that’s exactly what they are.

And media outlets are often the least generous when it comes to crediting sources. It’s as if they fear they’ll lose readers if they point them elsewhere. Of course, they will lose some traffic that way, but they’ll gain more in terms of credibility by being more open and generous.

Reportr.net » 10 best practices for Twitter for journalists.

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