Windows 8 is a flop

Thinking of upgrading to Windows 8? Read this first. It may save time, money and heartache.

The numbers don’t lie. Microsoft’s Windows 8 operating system is a bigger flop than Windows Vista. And everyone knows Vista was a dog.

Things looked dire in January. They got worse in February. Windows has never looked this bad. If Windows was a horse Microsoft would be walking to the gun cupboard.

Hurting PC sales

Windows 8 launched at the end of October 2012. Usually when a new version of Windows hits, PC sales get a boost. That didn’t happen.

It more than didn’t happen. Some say Windows 8 harms PC sales. IDC expected a post-Windows 8 launch bump in PC sales. It now forecasts a downturn.

While the PC buyer response to Windows 8 is lacklustre from PC buyers, it also isn’t a hit with upgraders.

Microsoft’s cunning plan

Microsoft’s idea of a single user interface for smartphones, tablets and PCs makes sense. Yet it doesn’t work in practice. Users don’t like it and that’s what matters.

Windows Phone 8 is at least as good as Android and iOS on Nokia’s Lumia hardware and other smartphones. The market hasn’t jumped. Microsoft’s share of smartphone sales dropped after Windows Phone 8 appeared.

While tablets using Microsoft’s Windows RT are impressive, there’s little evidence of surging sales. Some brands, like Toshiba, shelved Windows tablet plans. Samsung retreated from key markets admitting a lack of interest in Windows tablets.

Windows doesn’t register when researchers ask customers which tablet brands they plan to buy.

My experience seems typical

The Pro version of the software sold online for NZ$50 on the launch day – it seemed a bargain.

At first I thought I’d get used to the clumsy dual user interface and learn to love Windows 8’s wacky ways. I don’t. As soon as I can spare the time I’m going back to Windows 7.

It says something terrible about Windows 8 that I’ll be more productive moving back to the older OS. Update: It turns out that was a dumb idea. See downgrading from Window 8 to 7 is no answer.

What’s sad about this is I like Windows Phone 8. Nokia’s Lumia 920 is one of the best smartphones on sale. The Windows tablets I’ve seen, particularly while on the NZ Tech Podcast, look great.

Microsoft failed

Whatever else happens, Windows 8 is not a success. Flop is not too strong a word.

Microsoft gets another chance later this year. The company promises a new version of Windows. Will the company admit defeat and fix the awful user interface then? Maybe it will fix Windows 8 with a service pack. There’s no question it needs fixing.

Sales may improve for Windows Phone 8. Microsoft deserves success for building a decent phone OS. It is still too early to call the company’s tablet strategy. Maybe corporate sales will kick in, maybe a lower price will fix things. But yes, I think we can say it out loud: Windows 8 is a flop.

43 thoughts on “Windows 8 is a flop

  1. They tried to run their business like a startup. It doesn’t work.

    In theory one coherent OS/paradigm over all devices sounds great, but it’s like saying I like the simplicity of biking so I want walking, driving, flying and skating to act the same. Computers are made to do certain tasks that phones aren’t. Tablets are big phones trying hard to act like computers, and how successful are they at that?

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      • Service Packs were for when it wasn’t assumed your computer was on the Internet constantly so you could pass around a CD/DVD with all the patches in one big installer, so not necessary anymore.

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  2. I think the idea and concept behind Windows 8 is actually good. We are definitely moving really fast into a touch environment. And when you have a touch device then Windows 8 is really nice to use. But in it’s current form, it’s definitely quite useless in a desktop or laptop with no touch input.

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    • It’s possible Microsoft moved too far, too fast towards touch on the desktop. Its software has been ahead of mainstream hardware before.

      Moving to a touch-based Windows was a bold move by Microsoft. Now the company needs to be bold again and admit defeat. The market has voted.

      While I can see touch has potential on the desktop, I don’t see it dominating in the way it dominates on tablets. Apart from anything else, constantly switching between keyboard and a touch screen interface is way more uncomfortable than moving from keyboard to mouse.

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  3. I think it might be a secret way to make more money for OEM’s. Recently buying a new PC, I had to pay an extra $50 to downgrade to Windows 7.

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      • I wouldn’t say it’s outrageous. If you don’t want Windows 8 don’t buy something with it on. What is outrageous though is how much Microsoft can dictate what OEMs do, or else you’d be able to buy a Linux device and Windows 7 separately.

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      • Lenovo are (well at least for Thinkpads, haven’t looked at their other lines). When you hit “Customise and Buy” you get shown both os’s side by side and they’re both zero extra cost to the default configuration.

        This article (http://www.channelregister.co.uk/2013/03/18/lenovo_windows8_meh/) says that the majority of Lenovo shipments to enterprise customers have Windows 7 in place. No real surprise when you think of the training overhead of any other approach.

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  4. Pingback: Windows 8: What would you do next? | Bill Bennett

  5. Pingback: Windows 7 returns fast thanks to cloud | Bill Bennett

  6. I’m a fan of Windows 8 in the sense that it’s almost exactly the same as Windows 7 for my workflow. Launching something in Win7? I tap the start key, type a few letters of the app name, and hit enter. Launching something in Win8? Exactly the same.

    The few differences I experience I’ve found to be positive – I like the new theme. I like the fast boot. I like the new file copy dialog that groups different copies into the same dialog. I like the new task manager. They’re all little things, but I don’t really see any downside. I don’t use the metro side of things at all, but I didn’t use the start menu either as of 7.

    That’s not to argue that it isn’t a flop in terms of sales numbers or other people’s workflows though.

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  7. You fail to state what it is you don’t like about Windows8. I don’t like pumpkin, but that doesn’t make it bad.

    The thing that I keep thinking is this. Every time Microsoft makes a change, people complain and claim it’s the end of Microsoft and civilization as we know it. Do a search for “hate vista start menu”, it’ll help bring back the memories. Perhaps you’ll also remember how taking the DOS base away was a bad move too.

    Now, I have not used Windows8 much at all, so I’m really in no position to make comments about it’s usability. But I think the Modern UI is here to stay, if only because it suits how most users actually use their PC. Walk into an office and take a look at how many people keep EVERYTHING on their desktop, half of them don’t even know what the start menu is.

    Windows Vista was a dog and Windows7 was great, yet they are basically the same OS. The average user probably couldn’t tell the difference between them.
    Windows8 has some bugs, butit has some great points too, windows9 will iron those bugs out and you’ll love it. You’ll still hate on 8 till 14 comes along makes those changes you hate so much. But it’s OK, 15 will be great.

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    • Hi Andrew

      There are two parts to this:

      First, Windows 8 is a commercial flop. People are not buying it.

      Second, Windows 8 is a technical flop in the sense than many users who purchased it or bought PCs with the OS either want to install Windows 7 instead or use third-party apps to make the new OS act like Windows 7.

      As I say my experience is typical. What don’t I like? The clumsy dual-user interface. It gets in the way of getting things done.

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      • I am running Windows 8 on my main laptop because I need to understand it in order to be able to support my clients.

        At first I tried to use it the way Microsoft sold it to me so I could understand it. I found that I had to install a start button programme in order just to get where I wanted.

        I don’t like the way that the touch interface flies into my workflow. I hate the way that I am not in charge of my PC anymore.

        With Windows 8 Microsoft have taken the personal out of computing.

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      • I’m with Andrew on this one. In fact, it’s not just Microsoft that draws critisism for doing something new – you can see it with many other tech companies as well.

        When Apple brought out the macbook Air the world said nobody wanted a laptop without an optical drive; now the competiters are scrambling for some marketshare as sales of “ultrabooks” and the like are rapidly increasing.

        Every time Microsoft makes a big noticable change to their OS there is outcry about it being a flop, then after some time it becomes the standard and they complain about it being changed for the next version.

        Windows 8 being a “commercial flop” is more about the fact that most users do not upgrade EVERY time there is a new OS – research shows they usually skip one – XP was a big hit commercially, vista was not, Windows 7 has now replaced XP as the operating system of choice – many users (especially businesses – a huge chunk of Microsofts clientbase) have only just gone to 7, so it makes sense initial windows 8 sales would be modest at best.

        The technical flop in my opinion is due to the general publics inablility to rapidly adjust to new things – “it looks too different, i want my old start screen back”. As people SLOWLY adjust, they will begin to like it and windows 7 everything before it will seem old and outdated – just watch.

        As for “The clumsy dual-user interface”, it sounds like you are getting too old for the tech game. If you really have a go experimenting with windows 8 or even just do a google search for how to use windows 8 to quickly accomplish whatever tasks you think Windows 8 is getting in the way of, I am certain you will find it can do them as or more easily and quickly than Windows 7. For starters you could try Daniel’s suggestion of utilizing the extremely useful indexing built into Windows 8.

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  8. Pingback: Downgrading from Window 8 to 7 is no answer | Bill Bennett

  9. its not complex, touch screen interface without a touch screen?? why would i want that. it really is that simple.

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  10. Bill, I am totally with you.
    Regarding Jason’s comment “The technical flop in my opinion is due to the general publics inablility to rapidly adjust to new things”. Why would anyone want to adjust to Windows 8?
    I buy a computer and / or an OS, because I have certain needs. In my case, it’ s mostly work related. Therefore I need a machine with an OS, which I can use to be productive. Why would I waste just one hour to get used to the quirks of Ballmer’s toy OS?
    It might be that touch will be the new way to use computers, but I seriously doubt that. Tablets are usually not for work, they are used for leisure, entertainment. Touch is okay here. Same goes for smart phones, where you have limited space and usually no keyboard.
    Even if there was a reason for me to use something with a touch screen, why on Earth would I use a Microsoft product? 10 years ago there was just no competition and MS could do just about anything, while being user and customer unfriendly, and not having the slightest idea about usability. Now, they have learned quite a lot in that department, if you look at Win 7.
    Still, most users simply do not like what MS wants to force upon them with Win 8, but this time – sorry MS – there are just too many good alternatives. Most of them very user friendly, already experienced with lots of apps – and not as arrogant as MS. Therefore, farewell MS!

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  11. it almost seems like people that don’t want to change their workflow are regarded as imbeciles. How about this: I just wanna get my work done, and I don’t want to have to sacrifice efficiency for Microsoft’s desire to be trendy?

    Compare it to the cockpit of a car or an airplane, the controls there haven’t changed that much since 1940 because the whole workflow of operating these things hasn’t changed that much. The only real changes were dials changing to screens, computerized controls, and joysticks in an airbus. You still have your old-fashioned switches to switch on the engine, and some kind of steering to move the thing around. The reason nothing changed that drastically is because it was not important to impress the pilot. The pilot has to get his work done safely.

    But with Operating Systems its madness, and IMO its primarily because they want to impress the consumers. Its these annoying (and ultimately useless) trends around gadgets, music, video, social networking and all the consumer-based crap. Its all about fluff lately.

    I notice this because every time Windows comes up with something new, it has to be interesting and wow. Windows XP was the last real innovative thing Microsoft made. It was practical and I could get my work done. From thereon ‘flashiness’ took over and things became impractical.

    I love change! But only if its for the better. I love that computers are getting faster, and I love that Windows 7 is much more stable and that it works with 64bits. But that’s about all I like about it. The rest has been reshuffled and compromised for no real reason. The search function… the options have suddenly been tucked away, making it impossible to quickly find something you need. The ribbon in office, another such thing… completely useless. I’ve used it for 4 years now and I still find myself looking for something. There’s no process hierarchy anymore. Same as with the Control Panel. In XP I could just click my way to what I wanted to change. Now I have to type my ass off and scour for some setting that’s tucked away in some mysterious corner.

    I think I know what Microsoft wanted to do. They wanted to import the ‘coolness’ of internet into the OS, so that you can search your PC like you do the internet. Terrible.

    Now, I work hard, with 3D applications. I need to be all overt the place at once, I constantly search for stuff. I’ve been using W7 now for half a year, intensively. I love the stability and the speed, but I desperately LONG for the simple XP controls again. A workstation, with useful buttons and menus, where I can go through a whole work session without touching the keyboard ONCE! I am like the pilot, that just wants to get his work done efficiently and quickly, so that he can have more time to drink wine and have fun with his girlfriend, rather than having to feel Microsoft’s corporate dick up his ass all night.

    Having seen W8 on my friend’s PC, I know I will never buy it. It makes me sick looking at the cheesy ‘I’m so cool’ design. How about designing a good and professional workstation, without the Rock n Roll nonsense.

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    • to add to that: there’s such a thing as trying to hard, and I think that’s what microsoft is doing, at the expense of a system that worked very well. They removed the logic of the start button, the logical flow of the menus. I learn to use new programs almost every month for my work, I consider myself very flexible. I feel I can see which company made an effort to make the UI logical, and which company spent too much time trying to be interesting. Microsoft used to be very good with UIs, they were fast and logical. Now they’ve lost it and they’re just trying too hard to be flashy and innovative. After 4 years I still struggle to use Office. I even downloaded Open Office a year ago to speed up a book I wanted to finish because Microsoft’s Office was just slowing me down. There’s no logic in the ribbon.

      I think Windows 7 is going the same way for me, which is a shame, because its a strong OS with a lousy UI. W8 is just a joke. I repeat, why not concentrate on a separate Pro series for companies, with the stability of W7, the startup of W8 and the functionality of XP… and build from there. That would really turn me on.

      ok I’ll leave it there haha

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      • its like a pilot having to type: “I wanna transfer 400 liters of fuel from tank A to tank B…”, or even worse: “I wanna set the flaps from 40 to 45” while he’s trying to land. It just sucks to have to disturb a flow of clicking down a logical hierarchy with having to type something that a computer understands

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      • I bet it is comparable time to type
        fuel -i A -o B -a 400
        flaps 45
        or something similar than to use a mouse or move to a switch. I don’t know many situations (at a computer, lets get away from airplanes) that aren’t quicker on the keyboard if you know what you’re doing. I know example the CAD my Dad uses for work is completely scriptable and can be keyboard driven, keyboard shortcuts even just to change tools is a major timesaver.

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      • the work that I do requires me to sit in a comfortable chair for an entire day, with off course breaks every hour. I wanna be as physically lazy as possible and give my body time to relax. The 3D software that I use requires very minimal keyboard use and that is lovely. Its like playing a video game, with left index finger on the ctrl and shift buttons, and right index and middle finger on the mouse buttons… that’s all. The first thing I noticed about W7 was I had to get out of my comfortable position to lean over and type: display properties, with all my bloody fingers.

        I am actually also a C# .NET software developer, and a writer. I love typing on a keyboard when necessary. Its a different workflow, one that has no routines. Developing software or writing a book has next to no routines, you have to create routines, or create unique sentences. That is what a keyboard is for.

        But working with Photoshop, 3D Max, Poser, Bryce, zBrush, are all routine-based applications. ‘Extruding’ a polygon in a mesh is a routine. There are buttons for that. Onlu code freaks will want to do that with command lines. I know my dad loves the old AutoCAD with its command line. I think its tedious, a waste of energy.

        Now, changing display properties on your OS is not a unique procedure, its a routine. And in my opinion I find it a bit daft if $500 3D apps can supply buttons and menu items for that, but for the mega Microsoft OS you need to type: D I S P L A Y… and then scan through ridiculous almost patronizing sentences like “Adjust screen resolution” “Connect to an external display” “Wipe my ass”. XP was faster for me, I knew exactly where to go, it became a routine like starting a car engine. Now its like ‘tell uncle bill what you wanna do today’. Aaahh!

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      • Yeah, not getting your display issue. Right click desktop it’s basically where it’s been the whole time.

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  12. and the thing is, you don’t always know what you’re doing on a PC, or some app, especially a new one, and most likely you won’t know what to type to find it. I remember having those situations too. But with normal well designed apps, its easier because everything is categorized, and you could deduce your way through the buttons and tabs. It was a lighting fast system that worked. Why change it? I remember I had some issue and I honestly couldn’t think of a keyword for it (I still don’t remember what it was haha). I had to go to my XP machine to find out what they used to call it. Only then could I type it in W7 and find it…

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    • I would be interested in knowing as I have not had that problem, nor has anyone I know ever had trouble finding things in Windows.
      The thing is, Windows is not a jet, or whatever. It changes, it always has. So has ALL software. Sure Photoshop tries to keep the same workflows version after version and look where that’s got them. The phrases ‘No one is a master of Photoshop’ and ‘No one likes Photoshop, they just use it’ comes to mind.
      Windows is keeping it fresh as they should. If your software works on WINE then I sincerely suggest you try that route so you can have a non-changing OS in RHEL or Debian.

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      • Look where that’s got them? Eh, photoshop is still widely in use. Is there like some rule that you have to stay fresh or something? What’s so wrong with being reliable? 3D Max hasn’t changed a great deal since MAX 3 and that’s still selling. And yet they managed to improve the application! Maybe they’re not as successful as Windows 8 or Call of Duty, but I don’t care about how well something sells, as long as I can just get the job done.

        Admitted, I have gotten used to W7 in the meanwhile and its not AS bad as I thought initially, I like the libraries idea and the cookietrail thing, but I find that the search feature in the control panel is a pointless replacement (as an addon, fine), the main search functionality is utter crap, and the programs menu at start is claustrophobic. There are a number of other things that I cannot remember immediately that were also changed for no real reason. Change is fine, as long as its an improvement. The search thing is honesty terrible.

        And I don’t see the point of keeping things fresh if it just works. Sure for the trendy consumer market I can see why they want to look cool, but for professionals I don’t see the point. Windows is by far the best OS out there, its just some of their changes are just annoying. And these are admittedly small changes, but if one gets confronted with 200 small changes all day… its very annoying.

        I have no idea what WINE or RHEL or Debain is :P

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      • I’ll forgive you the ‘by far the best OS’ on account of your not trying any Linux. I’ll agree it is damn good and overall my favourite (I don’t use it anymore though).

        The thing is, the things you cite are issues you yourself have faced/have opinions on and most likely you’re not alone but I can’t see it as a majority or near-majority feeling.

        I won’t argue too much on Photoshop as I think it is successful despite itself, not because of it. I would like to know the reasons any software going up against it falls over itself (conspiracy! lol). I have used Max and I have found it has changed a little bit, and from what I have been told they are trying to phase it out over Maya but they can’t do it too quickly or else companies would have a hissy fit so it’s slooowly being made obsolete. Could be wrong.

        You have not played CoD, lol. It is the same product year after year, and is on your side not against it, lol.

        The thing is, they aren’t changing just for change’s sake. They may have an entirely new way of doing something they try out (UAC) or it may be incremental (changing what setttings default to) but they are driven number one by money and number two by making sure they stay relevant and useful to the masses. That may mean doing something that doesn’t jibe with you, but since XP Windows has not been seriously enterprise oriented and they know they can’t compete with other OSes on things that matter in that space (Linux wins, so so hard there).

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    • I would posit that the reason you knew where everything was is because of the decade you assumedly used it, not so much because it was perfect but because your habit moulded around it.

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  13. its just an example, fine display is a bad example :P
    say you’ve got some issue and you didn’t know exactly what the issue was and you wanted to troubleshoot it… with XP you went to control panel and you get all your options and go straight to system, or mouse or keyboard… with the W7 control panel not everything’s there and you have to type something. I don’t know why that is necessary. XP was fine. I don’t feel that the obligatory search is an improvement. If they’d left the old icons and added the search on top of it, yeah that’s fine

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  14. yeah I had it changed to classic view :) I rather not let the PC do the thinking for me.

    In the end, everything is still there, and there is a way to find it. But I find it bad design when a user has to go on the internet to figure out how something works. 3D Max, Photoshop and Poser are examples of UI good design, I consulted the manual or looked on the internet at how to do something. I can immediately get stuff done. ZBrush, DAZ Studio, and some features of W7 are examples of bad design (zBrush is the absolute worst) where you’ve got awesome programs, but you need to consult manuals, search the internet or read how-to’s to get something simple done. Try setting up search parameters in W7. Its clunky, not clear at all, and there’s not even an option for search in. I found out how eventually, and it doesn’t even work. In XP, of you paste an address in the top of some folder, the folder list automatically expands to that folder. In W7 it doesn’t, or at least not by default. Now I have to search for how to do that. I haven’t found it and I refuse to have to go on the internet to have to do that. In the meanwhile I’ve kindof left it on my todo list and try to use the cookietrail feature for it, which is ok but lacks the oversight the old option had.

    W7 is not much different on the inside, but the way to get there has changed, sometimes better, sometimes worse. I find changes like that pointless. The search function is the most painful change IMO. The XP search was very good and easy to use, if anything it should have stayed, or even could have been improved on. But with W7 the replaced it with a very limited search system, or sometimes too powerful. Sometimes you don’t want it to search inside files to save you time. Yes yes you can all adjust that in the rear under the hood, but with XP it was all immediately optional. The start up menus is another crap development. Where in XP you could end up filling up your desktop with a logical array of sublists, in W7 your stuck with a tiny little claustrophobic window. Together with other removed features from Windows Explorer, it motivated me to download Windows Classic shell and now its a bit more usable.

    Why has optional become such a big problem. I’ve heard people say ‘because its resource intensive and costs extra time to make it so’. Nonsense. In my experience in C++ and C# programming, everything is object oriented anyway, all the modules are there already, and calling one function, or a class interface is incredibly easy. Pay one microsoft developer a week overtime and he / she will build it all in.

    You’re right COD actually doesn’t change at all haha. But that’s not the point I was making. The flashiness and style does change, and its all those cool ‘perks’ and gadgets (called weapons) that make it hip and fly. Windows is now trying to do the same with W8 and with that crazy Aero thing they came up with in Vista.

    You know, if the Metro is all that has been added, whatever, I don’t mind. I do like gadgets at times. I have those ‘notes’ on my desktop and the CPU counter, mostly useless, but is fun. But at least it doesn’t interfere with my workflow. The moment I have to sit and relearn a simple routine that otherwise worked fine in the previous OS, then I start to get pissed. Its like putting the fire selector on the AK47 on the other side of the frame because all the popular guns are doing it – that will lead to some terrible accidents. Now the search function of W7 for example might not lead to deaths (or will it?) but its just unnecessary.

    About knowing where everything is, sure that definitely happens, we all get used to our workflows, and even with W7 I am getting used to it now. But having to relearn an OS should be kept to a minimum IMO, and when some features keep reminding you of how it used to be even after half a year of active use, that sucks. I remember using Windows 98 a lot for music editing and for photoshop and webdesign, it was fine but very buggy. I remember the move to XP was glorious in every way. Everything was an improvement! The stability, the menus, the start up, all the options, the control panel. I do not remember compleining once, and there was no such thing as a learning curve, because its all so logical and in essence it built on features that already existed in 98. The transition to W7 did not give me that same feeling. Why not build on things that already have proved to work. I cannot imagine anyone complaining about the search feature in XP…

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  15. one of the first things I did was switch to classic view of the control panel… but its even worse than XP because now it has 5 billion icons. The old Control panel could have easily been improved by categorizing the modules, like putting the mouse, keyboard and display items in a category ‘Peripherals’. And you end up with probably five main categories. That gives such space and peace of mind IMO. Now its just a clutter and its almost a kind of mocking gesture from Microsoft like: you want classic view, here you go – five million icons, have fun (just kneel and use uncle Bill’s search function).

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  16. here’s maybe a better example of my problem with the new dynamic of Windows 7: do you see Tony Stark typing away ‘main booster ignition’? no. The Ironman movies, where you see Mr Stark juggling holographic projections, that’s the future of computing, and I’d LOVE that. Its part of my great disappointment with W8 too, from what I’ve seen. They mean to go there but don’t really morph the OS to it. Its basically meant for shopping and looking cool.

    Now W7 is a solid step away from that dream. XP world work better for Tony Stark because of all the pointing and ‘clicking’ he could have done. Now halfway his juggling of some spare part of his new suit, he has to stop and load some screen keyboard and type something. No, you just wanna reach onto a corner, drag some sexy designed module into the middle, open it, point at a few buttons, close it and throw it aside!

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    • Ugh, I hate those ‘futuristic’ UIs. They look nice and flashy but don’t translate to an actual computer very well.

      The new explorer cookie-thing as you call it turns into the old one when you click in it. So you haven’t lost that.

      What you say they should have done with Control Panel is exactly what they did. Obviously you just disagree on the working of the categories?

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      • I agree, current attempts suck ass, but nobody has really thought about it properly, it seems. But the idea should be straight forward. When we work in a carpentry workshop, everything is 3D as well, and we’ve been doing it for thousands of years and making the most awesome stuff. No reason why that cannot be computerized.

        no no, the cookie thing is actually useful since the automatic folder expansion for some reason isn’t happening in W7.

        Categories? I double checked but it doesn’t represent the PC properly. Could’ve been done much better IMO. But I guess the average plug-n-play Windows customer doesn’t dwell there that often.

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      • The cookie thing turns back to itself when you click off it. It’s meant to be a hybrid system.

        Different people have different ideas where things should go. Usually people who really care about these things change them (Classic view/search/powertools).

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      • The thing with UI mockups is there is practicality (which takes a whole lot of work to figure out, basically planning the whole system and how it works for EVERY task people will do) and cosmetics (lets make something look pretty and cool).
        Movies only care about the cool, and the people who are trying to bring us these new UIs mostly care about the underlying technology atm.

        You on G+?

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