English football holds UFB key

CaptureHow is the UFB network coming along, and will fibre broadband really transform New Zealand? Can it resolve the tyranny of distance and leapfrog us back into the global rich-list? What are people doing with it anyway?

This was the question posed by Hayden Glass for the May Moxie Session – an informal discussion group exploring internet issues. I was a speaker along with Rosalie Nelson from Chorus and Crown FIbre’s Rohan MacMahon.

My point is the government’s fibre investment won’t fully pay off until large numbers of businesses and consumers sign for UFB services.

There are clear efficiency and productivity reasons for businesses to sign. We can assume most will get around to it before too long.

However there are few obvious compelling reasons for most consumers to sign. Enthusiasts and gamers will want fast broadband, but for the mass of people the draw card would be access to sport and entertainment. That’s something that can’t happen until Sky TV’s monopoly-like grip on TV is broken. 

From there I went on to say this was unlikely to happen without government intervention. The problem I see is that the fibre network exists in a policy vacuum, it doesn’t link to government broadcasting policy, business strategy, to health or to education. I called for the government to join up the policy silos, possibly by appointing a broadband supremo – someone who in US politics would be called the broadband Tsar.

Last week Coliseum Sports Media blew a hole through my argument. Instead of government intervention, a private business chipped the first hole in Sky’s monopoly. The company picked up the rights to English football (or soccer if you like). CSM will sell subscribes a year’s worth of English football – 380 games in total – for the price of a one month subscription to Sky.

It’s a deal made for UFB.

Of course English football is a relatively minor sport in New Zealand. It ranks behind rugby, rugby league, cricket and netball, possibly behind motor sports. Sky has all those tied up – at least for the next two years. But we’re talking about the long-term here, the UFB project is still six years from completion.

And it’s not just about sport, Although Sky has the movie studios tied up, it’s grip isn’t that tight. Every week a few more New Zealanders find ways to get around geo-blocking on media content so they can buy TV and films from Netflix or iTunes. At some point the movie studios will find it easier to cut international deals with digital distributors than to build a patchwork quilt of regional TV stations.

The question was will UFB transform New Zealand? Suddenly I’m more confident it will. Households will sign to fibre broadband for sport and entertainment content – most of which will mean sending more money overseas – but they’ll stay for a raft of other services which will boost the economy and cut the cost of providing education, healthcare and other dealings with government.

6 thoughts on “English football holds UFB key

  1. Don’t we first need a huge drop in the price of data and removal of data caps? (Or at least 100Gb allowances for a reasonable price.)

    And wouldn’t some competition on our international data links help? Is the Southern Cross cable going to be able to cope with this projected UFB data bonanza?

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    • Each game is about 1GB, so most people should be able to watch a few each month. THe games will be served in NZ so they won’t use a lot of international capacity. My account has 120Gb a month – I don’t come near to using it now my kids don’t live at home.

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  2. I was thinking well beyond British football matches that might be served in NZ (but will still add up on your data plan).

    You can add overseas movies and TV programmes, streaming music (when people catch on to how great it is), higher resolution video chat and conferencing, more heavy-duty corporate use and undoubtedly much more.

    My TV set has an internet connection but I rarely use it because it’s a massive data hog.

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    • The other side of this us that content providers can bundle the data into pricing. The marginal cost of 1GB is close to zero for them.

      This already happens when you buy a Kindle,the wireless data to deliver a book is included in the book price. And ISPs often don’t meter certain content.

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