web analytics

Bill Bennett


Desktop internet use falling

The Wall Street Journal reports that desktop internet use is falling.

The amount of time people spend accessing the Internet from desktop devices is showing signs of decline, according to online measurement specialist comScore.

Data from the research company indicate overall time spent online in the U.S. from desktop devices—which include laptop computers—has fallen for the past four months, on a year-over-year basis. It dipped 9.3% in December 2015, 7.6% in January, 2% in February and 6% in March.

This data supports the theory that users are switching from desktop to mobile browsing. The Wall Street Journal focuses on the implications of this for media companies and others hoping to attract online readers.

That’s important, but there’s something else. Desktop internet use doesn’t exist in a vacuum. If people are browsing the web less from laptops and PCs, then it’s logical to assume they are doing less of everything else computer related from these devices. That overall use is switching from desktops and laptops to mobile devices. From this data it seems we are now past the tipping point.

And that helps explains why consumers are buying fewer computers; they are no longer central to our digital existence.



6 thoughts on “Desktop internet use falling

  1. I still love my 2012 HP Pavilion desktop? Working on tiny screens is a pain and I get far more enjoyment from the powerful desktop. Picture editing can never be done successfully on a mobile device. It isn’ accurate enough. I can play high-if music while I work with more than one Window open and no loss of performance or stutter. I can watch TV via the PC in my study and create brilliant photos and documents to print superbly. Mobile devices are useful on the move, but for me they are weak by comparison. Back to your tiny screens, plebs!

  2. While mobile internet browsing is increasing as a ratio of overall use, the WSJ article does not make clear whether this is because of increased use overall (mobile phone use in places where PC is not feasible) or if mobile use is actually eating into PC use. The article mentions there has been a peak in PC use, but does not say by how much it has fallen off, if at all.

    Let alone the fact this trend has been in place for less than 12 months.

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