Spark and Vodafone sell fixed wireless broadband as an alternative to fibre. The service is far from rubbish. Yet it isn’t up to the demands New Zealanders will make of it while spending more time at home during the Covid–19 outbreak.
Companies are asking employees to work from home. Schools haven’t yet sent students home, but may. Because of social distancing people stay at home instead of going to the movies, the pub or other activities.
All this means people will be more reliant on broadband connections. For work-from-home employees, broadband is their livelihood. For everyone else it is a useful communications tool. It also delivers entertainment needed to stave off the boredom of stopping at home.
All those examples need data. A lot of it. That’s one thing fixed wireless broadband can’t do. Most fixed wireless broadband plans come with data caps that limit a customer’s data. Which leaves people with a problem if broadband is the main Source of entertainment during the outbreak.
There are two other issues that suggest fixed wireless broadband is not up to the demands people will make of it.
First, fixed wireless is prone to congestion. A fixed wireless tower shares bandwidth between users. If there’s only one user at a given moment, connection speeds can be good. If everyone is online at once, the performance drops. It can drop below the level needed to sustain a video stream.
During the Covid–19 pandemic most people will spend the evening at home most of the time. The demand may swamp fixed wireless towers.
Spark slowed fixed wireless broadband sales in the run-up to Rugby World Cup for this reason. It knew customers would not have a good streaming experience.
With everyone at home, the data traffic is set to beat the highest Rugby World Cup levels.
The second part of this is that with congestion, some users may not be able to connect at times. It’s one thing to miss the last 15 minutes of a movie. It’s another thing to have your main channel to the rest of the world shut off during the Covid–19 pandemic.
Which brings me to the third problem. Clogged fixed wireless broadband networks can impact mobile wireless reception and coverage. The mobile network is our vital lifeline. Few people still have copper voice line connections. If busy fixed wireless broadband towers make it hard to make phone calls we are all in trouble. We will need phones more than ever during the outbreak.
What should the telcos do?
First, stop selling fixed wireless broadband where fibre is an option. Get customers onto fibre where possible. Where there’s a mix of fibre and non-fibre premises, leave fixed wireless for people who can’t yet get fibre.
Where fibre is not available, it makes sense to give towers a capacity upgrade. Move to 4.5G or a higher technology. And then do a better job of managing the capacity. Which, means not milking the network too hard.
Fixed wireless has a role to play in the broadband mix. Pretending it competes with fibre diminishes its overall value.