Mike Murphy gets to the point for Quartz when he writes Google will strip Google+ for parts.
Stripping for parts is a delicious metaphor — the tech industry just can’t get away from car analogies.
The deal is this: Google will pull the Photos and Streams components from Google+ and set them up as two new products.
… and Google Hangouts?
There’s talk elsewhere the company will do the same for Hangouts. I’ve never had success with Hangouts but I know many readers love the application and prefer it to alternatives like Skype and FaceTime.
In some ways Google+ is a better social media tool to use than either Facebook or Twitter. It has a clean interface and offers greater flexibility.
I’ve found engagements with others can be more enlightening than the terse 140 character limit Twitter imposes. And there’s a higher signal to noise ratio than you’ll find on Facebook.
Google+ easy to read, navigate
Best of all, you can quickly read back through discussion threads. That can get tricky on Twitter when talks take off in multiple directions. And, of course, being Google means you can find things fast.
The problem is that Google+ never managed to get past the feeling that there’s tumbleweed blowing down empty streets.
Google says there are billions of accounts. That’s sort of true. Signing up for the service is more or less mandatory if you use other Google products or even an Android device.
Yet estimates say there are only a few million active users. That’s about two percent of Facebook’s active users and, maybe, five percent of Twitter’s.
There’s a joke that you go to Twitter to listen to people grumble, go to Linkedin to listen to people pretending to work hard, go to Facebook to watch people play and go to Google+ to see what Google employees are up to.
Google+ wasn’t Google’s first attempt at social media. You may remember Buzz and Wave. Both were awful, but they had fans. Google+ was a better experience, the basic idea and code were sound enough. It’s just that Google never seems to have got social media.
Commentators are writing Google+ obituaries. That may be premature, although one never knows with Google. This is a company that has no compunction about taking lame horses behind the stable for shotgun practice.
What is clear is that Google+ will change.