Technology products no longer stop working or fail. Instead, they have issues. This is particularly true in telecommunications.

We had problems with a site hosted on an Orcon host. The company told me it was having “issues with a server”. The issue meant it stopped working for 24 hours and was flaky for days after. That sounds like hardware failure or software problems.

When customers on Telecom NZ’s XT network had problems with data connections in October, the official company response said:

“Data issues affecting some XT mobile customers earlier today are now resolved. Some customers in the lower North Island and South Island using mobile broadband on the XT mobile network experienced issues from mid-morning.”

Yes, we are back to the crazy world of PR and marketing euphemisms. Some plain talking might be a better approach.

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