NZ PC market grows 21 per cent, Australia slumps

IDC Research reports New Zealand’s PC market grew by an annualised rate of 21 per cent in the third quarter of 2013. A total of 166,000 units were shipped. It was the first time in two years the market has seen a year-on-year growth.

Australia’s market declined 6 per cent in the same period to 956,000 units shipped.

Shipped doesn’t equal sold, but IDC says New Zealand saw strong sales rates allowing PC makers to push new Intel Haswell-based laptops out to customers. The research company says HP saw the strongest gains after a product refresh.

IDC senior analyst, Amy Cheah says New Zealand PC demand is gathering momentum and this mirrors the economic recovery.

She says: “Both consumer and business confidence lifted due to an increase in trading activity as economic growth started to expand to regions outside of Canterbury, further contributing to the recovery in PC demand”.