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Ten tips to make sure your press release fails

Any fool can write a good press release that hits its target audience and creates an impact. Writing one that fails means work. There are people who have mastered the art. As an editor I've seen some great efforts over the years. I'd like to share them with you. Here are my top ten tips [...]

New Zealand’s technology press

New Zealand's technology press is well past its peak oil moment but there's still life left. Once there were more than 20 active locally published print titles covering computers and related technologies. At the top of the market, the collective circulation of these titles would have run to more than 400,000. Today the total circulation of [...]

How to get publicity for your business

Marketing communications - telling customers about your products and services - has two parts: advertising and publicity. Advertising is straightforward. You pay money, the media company publishes or broadcasts your message. You control your message and its presentation. Advertising is a commercial transaction. Publicity is different Publicity also costs money – plenty of businesses accept [...]