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Bill Bennett


Maybe I’m not, not doing SEO

Eric Rowe (@kiwieric) doesn’t agree when I write my site’s traffic increased 30 percent when I stopped using SEO (search engine optimisation).

Rowe writes: “First rule of good SEO is write better content, so you’re not, not doing SEO….”

As I explained at the time, I made a conscious decision not to spend time worrying about tweaking stories to get the best results in Google search and to concentrate instead on writing more and better posts.

What SEO am I not doing?

First, I’m not even thinking about keywords. I’m not researching them, or matching them to audiences or anything of the kind. This is because I’m not selling anything. I don’t need top anyone’s Google search for a product or service.

Second, I’m not deliberately link-building. And I’m certainly not paying attention to putting keywords in links. If someone wants to point readers at my posts I’m grateful and don’t want to bother them by dictating terms.

Also, I’m not optimising page content, worrying about meta tags, image descriptions or text in hyper links. All of that I leave to chance.

What am I doing?

I’m still running the Yoast WordPress SEO plug-in. This is mainly because I haven’t figured out if anything will break if I remove it. The last time I touched a similar plug-in there was chaos. The only feature of the plug-in that I’ve set is the titles section.

I do send pings to search engines when posting a new story and I submit a proper site map to Google.

So what do you think? Am I doing SEO or not?



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