Mobile technology behind new definition of productivity

Phone maker BlackBerry is still focused on mobile productivity. That’s good.

Although the company has gone from being the dominant player to a mere footnote, there’s still a place for someone to zero in on helping companies and individuals to get the most business value out of mobile devices.

Blackberry could do worse than follow Microsoft’s lead here.

Instead of seeing Office as a way of selling hardware and operating systems, Microsoft is now making sure anyone, using any popular device, can hook into the company’s productivity tools. You can use it on your phone, on your iPad or your laptop.

This makes a Microsoft Office software licence more valuable to customers. Now Blackberry needs to switch its attention to being the first choice tools and services company for corporate mobile users.

Originally posted on Inside BlackBerry:

It was only a few years ago when mobile devices were seen as a hindrance and distraction that would lead to decreased productivity. Times have clearly changed and we’ve got the numbers to prove it.

Today, BlackBerry launched the initial results of a global study on productivity. The study, produced in partnership with research firm GfK, revealed that the definition of productivity is changing.

Gone are the days where the concept of productivity was rooted in an employer-imposed 9 to 5 work day. We found that today’s professionals now see productivity as a personal priority rather than something that companies seek for their employees. For instance, 67 percent of business smartphone users are “always looking to improve their productivity” and 69 percent are “constantly looking for new ways to get things done as efficiently as possible.”

Business users are also looking to advance their career while balancing their personal…

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