There are clear signs unified communications is gathering momentum in New Zealand. It was one of the most discussed topics at this year’s Microsoft TechEd conference and stories about implementations and successes continue to arrive.
And yet Frost & Sullivan’s 2013 research report shows the market for UC products and services declined 4.5 percent in 2012 to a shade under $100 million. The company still forecasts solid growth over the long-term with a year-on-year increase of 6.2 percent between 2012 and 2019.
Last year’s downturn was mainly due to organisations reducing IT spending and deferring investments. Frost & Sullivan says cost and efficiency pressures are driving the demand for hosted and cloud based solutions, which offer greater flexibility and with minimal maintenance overheads.
Key markets for unified communications
Frost & Sullivan says government and the banking, financial services and insurance sector are the key UC markets in New Zealand. Both were cautious rolling out UC during the year.
Two companies dominate the NZ UC market. Cisco and Microsoft account for 40 percent of the total.
Audrey William, head of research, ICT practice, Frost & Sullivan ANZ says: “Microsoft Lync is a disruptive factor in the New Zealand UC market as it gives Microsoft the ability to offer core functionality such as IM, presence, voice and video on a single platform. Lync’s defining feature of serving as a PBX is driving many organisations to test Lync at the time of their PBX renewal as an option to simplify and cut costs in their UC infrastructure”.