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Why Westpac’s new online bank looks like iOS 7

Westpac

Westpac’s new cross-device online bank site has a modern, stripped-back feel. It treats us like adults.

It has a sophisticated, European look. Lots of white space. Spare easy to read type with lots of room to breath. Simple design elements. It’s visually flat. There’s an emphasis on colour and typography.

Icons are minimal.

Putting aside for one moment the bank’s signature bright red livery, the colours are muted. Things don’t shout or scream. It’s a long way from the Fisher-Price inspired designs of a decade ago that characterised the Windows XP era.

Apple-flavoured

While it is different enough to avoid infringing any intellectual property rights, it looks a little like Apple’s iOS 7.

So, being a blunt journalist, I asked Westpac design manager Brendan Marshall the obvious question: “Was it inspired by iOS 7?”

Marshall laughed at first. Presumably, because he understood exactly what I was getting at. But his answer was no, well, a sort-of ‘no’.

An online bank app is a sparse app

The point is he explained, modern computer user interface design is evolving towards these spare looking interfaces. Apple’s iOS 7 and the Westpac online banking site are part of the same general movement towards simpler, easier to understand and use designs.

It’s a good point, you’ll find similar minimal interfaces on other devices; Microsoft’s Windows Phone 8 and the software Samsung Android overlays on its S4 phone are part of the same aesthetic.

Marshall says it’s a move away from the more elaborate designs of the past. It looks like the bank app of the future.

You can say that again. Gone are the faux wood panelling book libraries, fake green baize gaming tables and address book icons that look like, well, address books.

Today’s Westpac online bank website looks more like an iPhone app.

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