Xero woos bean counters with free Practice Manager app

Xero has launched Practice Manager software for accountants, bookkeepers and financial advisors.

The company says the software will help organisations turn jobs around faster, which, among other things, will improve productivity.

Xero Practice Manager makes it easier for accounts professionals to share data and collaborate with clients who use Xero software. This gives them live access to a company’s books, which makes it easier to deal with questions and give advice.

It’s a smart move by Xero. Accountants and bookkeepers are the key battleground for accounting software firms as professional advisors have a great deal of influence over the accounts software their clients use.

Xero’s regional rival MYOB also offers back-end products and services to accountants.

Many small business operators listen to their financial advisors about accounting software some even buy their software from accounting firms.

Xero Practice Manager is free to certain members of the Xero Partner Program.