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Yahoo!Mail shows two ad images. The one on the right flashes.

After a wave of nagging emails telling me to upgrade my old, barely-used Yahoo!Mail account, I clicked the button.

Yahoo! says mail is now faster: “up to twice as fast”. It doesn’t say what it is twice as fast as, presumably the old Yahoo! Mail.

While it may be faster, Yahoo!Mail is still way slower than Gmail. You don’t need to look far to see why. The application loads two colourful, flashing advertisements.

Flashy – and I don’t mean that in a good way

Not only does this slow Yahoo!Mail to the point of making it almost worthless – at least when compared to Gmail – the ads are distracting. I cannot focus on reading anything complicated or difficult when there’s flashing graphics on the right-hand edge of my screen.

Oh, and the advertisements displayed are totally irrelevant to my life. I’ve seen research which says readers are more forgiving when the advertising they see is relevant.

Yahoo!Mail offers a number of features that are clearly better than those in Gmail. Unlimited storage and being able to attach up to 100MB files to an email are huge pluses.

Pain barrier

Yet none of this matters a jot, if the application is painful to use.

We all understand service providers need to make money. Advertising pays for the mail service. But Gmail manages to do this without turning email into a battleground.

I’ll keep the Yahoo!Mail account for emergencies.