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Bill Bennett


Android won’t save Nokia or Blackberry

Nokia Android phones

Nokia and Blackberry showed new phones this week at Mobile World Congress in Barcelona.

The familiar, but faded brands pin their hopes on cheap novelty phones and Android.

Nokia played the retro card with a revamped 3310. It’s an expensive novelty for indulgent spendthrifts. There are also three ho-hum conventional Android models.

A Finnish start-up made the phones under license.


Nostalgia aside, the only remarkable feature is that they all cost well under €299. That implies they could land in New Zealand for less than NZ$500.

BlackBerry’s once prestigious brand and signature qwerty keyboard turned up on the Keyone phone.

Both phone makers are recent converts to Android. That is not going to save them. Gimmicks aside they are ordinary phones drowning in a sea of Android handsets.

At least half a dozen brands are now ahead of Nokia and Blackberry in the Android queue.



3 thoughts on “Android won’t save Nokia or Blackberry

  1. Seriously, you’re a tech specialist? That has to be one of the worst tech posts ever.

    Anyways, if you took the time to actually research the BlackBerry turn around story, you’d realize they don’t need to be saved by devices alone. Plus, TCL is the producer of all future BlackBerry devices through an exclusive licensing deal. It’s up to them to market and gain traction. My bet is on them to succeed. Since you’re not willing to actually expand your thoughts, I’ll save mine on why also.

    1. BlackBerry have been failing to gain traction in the smartphone era, as the interface just doesn’t make sense to anyone under 40, and it is fair to say that the physical keyboard is not well designed for anyone who needs a larger screen, so they are badly aimed at the 40+ executives who would buy a corporate cellphone just on the strength of messaging.
      So the problem is that hardly anyone who would buy them can use them well, and those who would want a phone just for email would be better served by a full size screen on the iOS and Android phones that spread across 99.6% of total market share.

      As BlackBerry is now a rounding error in market share statistics, it is clear that the devices are not well designed to sell.
      It should also be clear that not every article can be long, erudite and time-consuming to write on such a small niche market as BlackBerry.
      It should be apparent to a careful reader that both companies mentioned here are banking on nostalgia rather than innovation as the selling point, which is entirely fair to describe as not compelling features of their phones.

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