web analytics

Bill Bennett


Apple’s MacBook Air revives personal computer sector

MacBook AirApple did more than any other company to seal the fate of the personal computer. Thanks to the iPad we now live in the post-PC era.

Or perhaps, thanks to the new MacBook Air, we don’t.

Because the 13-inch model of slender new computer can run for up to 12 hours on a single battery charge.

That’s a whole day. For me it means a full day covering, say, a conference, then an hour or two in my hotel room sending stories to newspapers, magazines or websites.

And going by Apple’s past performance, that’s not a dubious claim. While other computer makers have a tendency to bend the truth about battery life, Apple’s earlier promises have been close to reality.


It’s the breakthrough I’ve been waiting for. I suspect I’m, not alone.

Of course what Apple does today, other PC makers will do in the next few months. The power-sipping fourth generation Intel processors in the Macbook Air are not an Apple exclusive. Although it is possible the Air will keep something of an edge over rival devices.

Apple’s NZ prices are sharp. NZ$1450 buys an 11-inch screen, 128GB of flash storage, an i5 processor and ten hours battery life. NZ$1900 gets the full monty: 13-inch screen, 256GB flash storage and that whopping 12 hours battery life.

So can the MacBook Air save the PC?

Probably not, but the computer and the soon to arrive Windows lookalikes will rekindle the PC flame.



%d bloggers like this: