Bad press releases are a public relations own goal

“News releases became an anachronism. Online news portals and email killed the underlying functionality of paper releases as a news dissemination tool. The internet delivered news faster, and this was a good thing.”

Gorden G Andrew says the PR industry has effectively committed suicide by abusing the new release system to the point where journalists no longer listen. He says public relations will cease to exist as a profession and as a function.

No big deal, you may think. But Andrew works in marketing and worries press releases and similar communications will come to reflect poorly on the companies paying for these services.

I look at the same problem from the journalist's point of view in Ten tips to make sure your press release fails.

Death by Content: How Press Release Abuse Killed Public Relations | Marketing Craftsmanship.