Journalists are not simply using Twitter to promote their own work and get news tips. This is nowhere near to being the whole truth. In fact, audiences are using Twitter as a powerful tool to engage with journalists directly and force a renewal of journalism and media along lines that audiences have long demanded.
Well some are.
I follow Australian and New Zealand journalists on Twitter. I’d say only 40 percent of journalists are using Twitter in the way LeMay suggests.
Some use it to promote their stories. They aren’t joining the conversation, they use Twitter as a broadcast medium. I suspect, but can not prove, this usually is because of dumb managerial restrictions on their use of the technology. A small percentage dabble in engagement, going on and off-line depending on their workload (I’m guilty of switching off Twitter when there’s a looming deadline and a huge number of words to write).
The rest are still in the dull “morning tweeps” and “I had muesli for breakfast” or the more disturbing narcissistic school of Twittering.