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Bill Bennett


How journalists cultivate Twitter sources

In A journalist kicking it old school on Twitter ABC reporter Mark Colvin writes about the way journalism has changed in recent years.

He quotes tips from researcher Jess Hill on how to cultivate sources on Twitter:

If you’re going to cultivate sources on Twitter, make sure you stay in touch with them, even when nothing’s happening.

Show them you care about them as people, that they’re not just a story – develop a relationship, just like journalists have always done. That way when something does happen, they will probably get in touch with you, or may at least prioritise you for an interview when every journalist in the world is suddenly chasing them.

Which is much that same as cultivating sources on the phone or in person. Twitter’s remote nature means it’s important to remind ourselves of the human touch.



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