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An enforced stay at home meant a change of emphasis for personal technology. The Apple iPad proved the best tool of all.

Here in New Zealand we spent five weeks at lockdown level 4 and two weeks at level 3.

For most of us that meant staying at home apart from exercise, trips to buy food or urgent medical appointments.

Above all it meant working and being entertained at home. For that you need a computing device, the right software and decent connectivity.

iPad ticks all the boxes

Phones, tablets and personal computers all fit the bill, but the one that delivered best on all counts turned out to an iPad.

It could be any iPad. In my case it was the 12.9-inch iPad Pro, but most of what I’m about to say could equally apply to a basic NZ$600 iPad.

The iPad has the perfect combination of features for working at home. The screen is much bigger than on a phone.

Videoconferencing is a breeze on an iPad. If you are lucky enough to work with other Apple users the FaceTime app is excellent. We used it for three way catch-ups with our daughters who were locked down elsewhere.

Not everyone you deal with chooses Apple kit. Zoom and most other popular videoconference tools work fine on the iPad. In fact I find they work better on the iPad than anything else.

That’s entertainment

The iPad is also great for watching Netflix and other online entertainment. Sadly there was no sport in the lockdown, but it’s great to cuddle up warm in the wee small hours to watch matches beamed in from the other side of the world.

All iPads are good for video, the 12.9-inch screen is better for older, weaker eyes. It’s also possible to wirelessly connect the iPad to a big TV screen. In our case we use a Chromecast.

Add a keyboard to an iPad and it becomes a basic computer. You can surf the web, read and compose emails, write blog posts like this one or even wrangle Office apps like Microsoft Word and Excel.

It’s possible to write without a keyboard. I’ve posted elsewhere about my keyboard-free iPad writing experience.

Yet a real keyboard is better. I have an Apple Magic Keyboard, the iPad Pro Smart Keyboard and a couple of older Logitech Bluetooth keyboard. All work a treat.

Creativity

There are creative apps. My iPad doubles as a music workstation, photo editing terminal and games machine. Apple’s Pencil helps when it comes to fine drawing or other on screen work.

I also download magazines, books, audio books, podcasts and music to the iPad. It’s a great reader.

Yes, you can do all the above with a phone. Yet the bigger screen improves everything, except portability, which isn’t a huge deal in a lockdown.

Best of all the iPad’s form means you can do all these things from a desk, from the dining room table, from the deck, sofa or the bed.

Value

Apple iPads can be good value. As already mentioned the cheapest full size model costs NZ$600.

That’s much cheaper than an equivalent phone and, by the time you’re added a keyboard, the price is on a par with everyday laptops.

That basic iPad will done everything, although it may wheeze a little with more demanding create apps.

While the basic iPad is a bargain at $600, you may be reading this and thinking you could economise further with a cheaper tablet. There are pitfalls with that plan.

A cheaper tablet will have a lower quality screen. In general it will be slower than the iPad and may not be so flexible with software choices.

You’ll need to budget extra for a keyboard. There are excellent Logitech keyboards for around $170. These will also protect your iPad. The Apple Magic Keyboard doesn’t hook up direct to the iPad – I use a stand when I wrote on the iPad with this keyboard. It costs $150.

Apple’s Smart Keyboards are pricey. The 11-inch model costs NZ$330 while the 12.9-inch iPad Pro Smart Keyboard costs $359. I find they work the best, but they bump up the entry price a lot.

Storage

The other cost to consider is buying more storage with your iPad. The basic model comes with 32GB. That’s fine if you are at home and have an external hard drive or a cloud account with plenty of storage. I’d recommend finding the extra $180 to get the 128GB model.

Adding a keyboard and storage takes the iPad price up to around the $1000 mark. If you don’t have a specific need for a laptop and there is maybe already a more traditional computer at home, this would be good choice.

Is it good value? It depends on how you use technology.

It clearly is good value for me. Apple recently added an app to the iPad that tells you how much time you spend with the device. During a typical lockdown week I was spending about 45 hours on the iPad and less than an hour on the iPhone.

 

Global sales of smartphones to end users declined 20.2 percent in the first quarter of 2020, according to Gartner, Inc. The global shelter-in-place combined with the economic uncertainty brought on by the Covid-19 pandemic led to demand for smartphones collapsing as consumers stopped spending on nonessential products during the first quarter.

“The coronavirus pandemic caused the global smartphone market to experience its worst decline ever,” said Anshul Gupta, senior research analyst at Gartner.

“Most of the leading Chinese manufacturers and Apple were severely impacted by the temporary closures of their factories in China and reduced consumer spending due to the global shelter-in-place.”

Source: Gartner says global smartphone sales declined 20 percent in first quarter of 2020 due to Covid-19 impact

We knew it was coming. Even so, the raw numbers are still dramatic. All the main phone makers operating in New Zealand suffered big falls. Samsung and Huawei fared worse. Apple, not so much. Gartner also reports people are hanging on to their phones for longer.

The worldwide numbers from Gartner are consistent with the fall in New Zealand device sales.

Gartner says the first quarter could have been worse for Samsung. It has a limited sales presence in China and doesn’t make phones there.

Huawei is the biggest loser with sales dropping 27.3 percent year-on-year. That’s its first decline. The company’s problems are less to do with Covid-19, although heaven knows that is bad enough. Huawei cannot use Google apps or the Google Play store with its new phone models. That is a huge turn off for customers outside of China.

Apple got off to a strong start before the pandemic hit. Garter says it may even have been on track to break records.

Huawei p40 pro

In March Huawei launched the P40 Pro. It is the company’s latest flagship Android phone.

Going by the reviews, the hardware is as good as it gets for Android.

It could have been a contender for 2020’s best phone.

Yet there is more to a phone than hardware. If anything the software and services are more important. So is the way these two integrate with the phone hardware.

Android, not Google

This is a problem for the Huawei P40 Pro because it is the first major Android phone from a top brand that doesn’t include Google Mobile Services.

Last May the Trump Administration placed heavy sanctions on Huawei. The company is not allowed to licence or otherwise use US-made technology.

Which means Huawei’s new phones can only use the open source version of Android.

Moreover, new Huawei phones can’t offer Gmail, Google Maps or You Tube. Huawei is cut adrift from the Google Play Store. You can’t pay for stuff using Google Pay.

Clever, up to a point

Huawei has found one clever workaround the problem. It has re-released versions of earlier phones that are still allowed to use these services. The Huawei P30 Pro recently appeared complete with everything Android.

That works if customers don’t mind buying what could be thought of as old technology. Not that 99 percent of users would ever know the technology is old, it still feels modern enough. As my P30 Pro review says, you get a lot of camera.

Homegrown ecosystem

P40 Pro buyers are stuck with Huawei’s own homegrown ecosystem. You get Huawei’s unexciting EMUI 10 operating system wrapped around Android and a handful of substitute apps. The apps might get the job done, but while some buyers may be satisfied others may not warm to them.

Huawei also offers its own App Gallery. The company said it was going to, or maybe that is will, spend a billion US dollars on the gallery. It has 3,000 software engineers working on it.

Whatever the claims, it’s like entering an Eastern Bloc shop in the bad old Cold War days. There are gaps everywhere and many apps are limp, pale copies of the real thing.

Even the included email app is, well, not a patch on Gmail. Huawei really ought to have poured some resources into making that one sing and dance.

If you are hooked on Facebook, there is no app. In fact you won’t find any of the most popular apps.

A brave decision

You’ve got to really want a Huawei P40 Pro to get one. Or you have to be extra keen to stick-it-to-the-man.

For a start, the P40 Pro isn’t listed in the Spark or Vodafone online stores at the time of writing. You could buy it from 2degrees at NZ$1500 a pop or on a plan.1

Then the challenge is making it work the way you’d want an Android phone to work. A lot of geeky folk are attracted to Android precisely because it does offer more scope for tinkering that Apple’s iPhone.

No doubt some of these will enjoy the P40 Pro challenge.

Security melt-down

You can use third-party app stores. If you work for a corporation your IT security people will probably have a melt-down at the thought. There are downloadable and published hacks and so on. Android is already a minefield for malware and scams, heading into this territory is not for the faint hearted.

Patching security updates is likely to be troublesome and P40 Pro owners may even be violating the terms and conditions for services like online banking using such risky software.

Huawei has made some great phones over the years. In another world, the P40 Pro would probably be among them. But it isn’t. Whether its handicap is fair or reasonable is one thing, but regardless of those matters, it would not be wise to sink $1500 of your own money into a crippled phone.


  1. The marketing material at the 2degrees site doesn’t go anywhere near mentioning the phone is not like other Android phones. This could be grounds for getting your money back if you feel duped. ↩︎

IDC reports shipments1 of new phones dropped 11.7 percent year on year in the first three months of 2020. That’s a total of 275.8 million phones.

It is the biggest year-on-year drop ever seen.

First quarter numbers are usually lower than the fourth quarter which includes all the phones purchased as Christmas gifts. The fourth quarter usually also captures sales of new phones immediately after the major product launches.

Yet this took place before phone buyers faced the full impact of the Covid–19 pandemic. Sure parts of China were closed down. And China does account for about a quarter of the worldwide new phone market. That’s going to have a huge impact.

Likewise, most of the world’s phones are made in China. Production and the pre-production supply chains were badly affected in the second half of the quarter.

It’s unlikely the current quarter will see much improvement. China may be back at work, but people elsewhere have been, many still are, in lockdown. That’s not great for phone sales. Nor is the economic uncertainty. That new phone sale is an easy expense to cut when the future looks tougher.

Samsung hit hard

While Samsung remains top dog with 58.3 million phones and a 21.1 percent share, it suffered the largest drop in shipments during the quarter. Year on year sales are down 18.9 percent.

There is good news for Samsung. IDC says the higher price of the Galaxy G20 phone means better profits.

Samsung has two important phones scheduled for launch later this year. The Fold 2 and the Note 20 are both likely to be expensive phones at a time when demand for pricey high-end models could cool.

Huawei better than you might expect

The political waves rocking Huawei’s boat have harmed phone sales less than you might expect. Year on year sales are down 17 percent. That’s bad, yet not as bad as Samsung.

Apple’s year on year sales were, in effect, flat with a 0.4 percent decline. This translates into an increased share of the overall market. It has 11.8 percent. The company’s success was mainly thanks to its iPhone 11, which in certain configurations is the most expensive non-folding handset.

IDC says that if the trend to lower price phones continues, and let’s face it that looks likely, Apple should have a hit on its hands with the iPhone SE.

What next?

To get an idea of how this quarter could go, Qualcomm, which makes chips for mobile phones, says it expects a 30 percent year on year drop for the current, second quarter. Given that it takes orders from phone makers ahead of manufacturing, it has a good handle on the market. That would be a huge drop.

IDC suggests a bright spot could be 5G. People need new handsets to use the faster wireless technology. It’s possible customers will trade up to 5G phones later in the year.

On the flip side of this, most users won’t notice any performance difference from switching to 5G. Data will download faster, but at the time of writing there are no mobile apps that can use faster data speeds.


  1. Shipments is industry talk for products that have left the warehouse en route for customers. While a shipment is not the same as a sale, it is close enough. Retailers don’t tend to carry huge inventories of product these days. ↩︎

Strategy Analytics, a research firm, says smartwatch sales grew 20 percent annually to 14 million units in the first quarter of 2020.

Apple Watch remains the top brand. It has a tick over 55 percent market share. Sales of Apple Watch were up almost 23 percent during the year. There is the Apple Watch market and then there is everything else.

Samsung is a long way behind with almost 14 percent of the market. Its smartwatch sales are also up, but only a shade under 12 percent. That means Samsung in particular, and Android watches in general, are losing market share.

Third place goes to Garmin, which you rarely hear of in New Zealand. It has eight percent of the market but saw sales increase by a whopping 37.5 percent. ‘Others’ make up 22.6 percent and, in market share terms, are falling relative to Apple and Garmin.

Huawei, which sells its own brand of Android watches and was early to the smartwatch market doesn’t appear to register in its own right. Count it among the ‘others’.

Phone up while PCs and phones languish

It’s interesting to see smartwatches are selling well. This is at a time when phone sales are plummeting and while there has been a temporary surge in PC sales, overall sales are, at best, flat.

The results underscore the recent trend which suggests Android struggles to break out of the phone sector. It may dominate mobile handsets, but has not successfully translated that success with either watches or tablets.

One key to this is that Apple understands how to build an entire support system about a product. The Apple Watch integrates with everything else Apple. You might, for example, use it to unlock your desktop iMac computer.

This integration and support system creates value for third parties to develop apps and complementary products. That’s not so much the case with Android watches. Yes, the watches overlap and integrate a little with phones, but pairing adds little value.