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Bill Bennett


New Zealand Apple Store still overdue

From one year ago:  time we had a New Zealand Apple Store.

At the time there were 13 Apple Stores in Australia. Today there are 17 in Australia and still none in New Zealand.

Australia has about one Apple Store for every 750,000 people. By that reckoning, New Zealand should have at least five Apple stores. It would be enough for two stores, maybe three, in Auckland.

OK, so Australians are richer than New Zealanders. Even so, there should at least be one in Auckland, Wellington and Christchurch.

Apple punches below its weight in New Zealand compared with Australia. It has a smaller share in most of its markets. That’s not going to change until we get a first class shop.



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