After hearing Newsweek lost 51% of its print circulation in the space of just five years London-based digital media blogger Martin Belam looked at UK newspaper performance. He found the British market declined 27% over the same period.

How do New Zealand newspapers compare?

I went to the Audio Bureau of Circulation and found comparable numbers for the three large daily metro papers and the two main Sunday papers. This is not a direct comparison, The Herald on Sunday was just getting started in 2007 and that had a big impact on its direct rival The Sunday Star-Times.

During the five-year period the five big New Zealand papers collectively shed 16% of their readers.

The biggest loser was the Sunday Star Times down 28%, while the Herald on Sunday increased its circulation by 11%. The Dominion-Post is down 19% while the New Zealand Herald and the Christchurch Press are down just 15%.

Among these titles Fairfax newspapers lost ground to APN titles.

PublicationSeptember 2007September 2012decline
NZ Herald19470616638415%
Dominion Post981347990319%
Christchurch Press890497570515%
Sunday Star Times18812713495628%
Herald on Sunday91521102031-11%


So, for now at least, New Zealand’s newspapers are holding up relatively well.

2 thoughts on “Once were newspaper readers

  1. …which doesn’t mean they’re going to survive, just means they’ve got more time to get their asses into gear and read up on this newfangled series of tubes people have started using.

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