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Bill Bennett


Paper business cards still popular

Social networking means getting and staying in touch with others has never been easier. We pack pocket-sized electronic devices that should help. So you might expect the days of printed paper business cards to be numbered.

They are not. At least not yet.

My collection continues grows at the same steady rate it always did. I understand it is the same for others.

There are two reasons they will not disappear in the immediate future.

  • Paper is universal. You don’t need the right hardware or operating system to read business card data. The batteries won’t run flat and paper technology will never be updated to the point where old cards are no longer readable.
  • Business card etiquette has yet to transfer to the digital realm. Think of the polite bows and protocols that come in to play when exchanging business cards with the Japanese.

Business cards are a metaphor for other printed media.

Despite this, the technology surrounding business cards has changed in recent years. I scan cards and send the data to an electronic contact book. I’ve known others to use their phone cameras to shoot business cards and store the images. This makes it easier to find contacts later.



One thought on “Paper business cards still popular

  1. My previous company printed new business cards that had the usual text on the front and a black reverse with a white logo. They were a disaster because you couldn’t write anything on the back. I found at tradeshows and the like that when you make an enquiry about a product and hand over your business card, the saleman will often make a note of your question on the back so they can respond when they get back to the office.

    I still find business cards useful, especially when dealing with Asian businesses where the exchange of cards is part of the first meeting.

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