Samsung and Apple are making lawyers rich again. The latest trial tests if Samsung used Apple patents in smartphones and tablets.
Did Samsung copy Apple’s ideas? We’ll leave that for the courts to decide.
What Samsung didn’t copy is Apple’s — perhaps Steve Jobs’ — greatest idea: knowing what to leave out.
Apple’s iPhone took Blackberry’s smartphone crown and crushed the former leader into the ground by building a simpler product.
Although Blackberry’s tiny hardware qwerty keyboard looked like a killer feature — and clearly was important to many users — Apple realised most people don’t use smartphones that way. Taking away a feature meant a better screen and a bigger market. Ultimately Apple’s market was so much bigger its sales crushed Blackberry.
Likewise Apple’s first iPad beat Microsoft’s earlier tablets by doing away with the hardware keyboard. Leaving out the keyboard cut weight, cost and complexit
Apple didn’t just leave out hardware components, it made a fetish of reducing software user complexity.
Complicated Galaxy S
Samsung makes good smartphones. While you can argue there are better Android phones, Samsung’s devices are second only to Apple in popularity.
Some phone companies lend their devices to reviewers for extended periods. When I tested the Samsung Galaxy S4 and S5 models I only had a limited amount of time. My usual approach involves running through the special features, then attempting to use the review device as an everyday phone to get a feel for how it works in practice.
When it came to the Galaxy S4, there was barely enough time to find and test all the software apps bundled with the device. It was that complex.
This approach reminds me of the Giant Games Compendiums that would turn up when I was a child. They would boast dozens of games, a handful were classics, some would be interesting for a few minutes, most were dross. Some simply didn’t deliver on their promise. Spending the money on a chess or draughts set would be better value.
Why this matters
Much of the software in the Galaxy S4 failed to deliver on its promise in pure Giant Games Compendium style. I seem to remember translation software that failed embarrassingly and photo tools that fell at the first hurdle. Until I read of other reviewers finding similar problems, I thought it was just that I’m too dumb to ‘get’ Samsung’s software.
None of this bothers many Samsung owners who are perfectly happy with the phones. That many choose to move from one Samsung product to another underlines this. I’m glad they are happy. Samsung gets many things right.
And yet, it’s not what I call productive. Or sensible.
Not just iPhone
Now before you label me an Apple fan boy let’s get a few things straight. I do use an iPhone as my main day-to-day device, but my comments apply equally to Windows Phone 8. Nokia or Microsoft or both have learnt what to leave out of a smartphone. Likewise some of the simpler Androids. I’ve got a Moto X on my desk now that also rocks the same radical simplicity vibe.
Of course many of you reading this will love the Samsung approach. I’m sure there are people who purchased the phones because, not despite, the shovelware. That’s OK. I’m not judging you, I’ve made similar decisions in the past.
But with age and wisdom I’m moved beyond clutter in my life. I like relatively empty work rooms and desks. I prefer having space to think, fewer distractions and less wading through treacle when I want to get stuff done. Apple learned long ago, Microsoft learned more recently, Google got there, other Android phone makers are getting there. Less is more.